Retail TouchPoints

AUGUST 6, 2024

Shein and Temu have launched massive advertising campaigns paired with optimized sales tactics to carve out a new niche and redefine the standards of ecommerce success. ecommerce market with TikTok Shops, delivering the most complete social commerce experience to date. billion in advertising during the first year of its U.S.

Advertising 273

Advertising Fast Fashion Social Commerce Marketing 273

Retail TouchPoints

NOVEMBER 10, 2023

Retail media is when a retailer offers advertising capabilities and services, similar to what media outlets such as publishers and television networks have done for years. Off-site advertising is typically more complex than on-site and is therefore something that only the more mature retail media networks offer at this stage.

Advertising 293

Advertising Marketing Social Commerce Consumer 293

Retail TouchPoints

JANUARY 22, 2024

And as more and more of those customers’ lives move online, Kimberly-Clark, like many of its CPG counterparts, has begun steadily building out a digital presence for its brands — something that, not too long ago, was anathema for a company built on wholesale relationships.

Consumer 261

Consumer Marketing Spend Marketing Customer Experience 261

Retail TouchPoints

APRIL 13, 2021

5 Social Advertising Trends for Retailers to Know in 2021: Featuring Under Armour. that’s why marketing teams are allocating more of their spend towards them. research found that 74% of marketers spend one-third or more of their budgets on social advertising.

Consumer 189

Consumer Payment Services Fulfillment Advertising 189

Indigo 9 Digital

NOVEMBER 16, 2023

One of the drags on profits for most direct-to-consumer retailers is advertising expenses. million on advertising in 2019 and 2020 respectively. That is significantly higher than what companies typically spend on sales and marketing. Take department store Kohl’s, last year its marketing costs were only 4.9%

Consumer 98

Consumer Returns Advertising Marketing 98

Retail Geek

NOVEMBER 20, 2023

Oh, you mean you’re an e-comm company and in many cases you do half of your sales through wholesale. We don’t have any wholesale. You mean you’re a company that sells stuff online and maybe in showrooms and maybe in wholesale?

Dead-Stock 64

Dead-Stock Consumer Shopping Marketing 64

Retail TouchPoints

MAY 27, 2021

They join a growing roster of retailers that are expanding their online reach by allowing third-party brands to sell directly through their ecommerce sites , bypassing traditional wholesale relationships. This is the first in a two-part series looking at the growth of third-party marketplaces.

Fulfillment 274

Fulfillment Advertising Shopping Department Stores 274