Advertising Marketing Spend Retail Trends 
Small Biz Trends
JULY 8, 2021
My friend, the future of retail is bright and you can rest assured that the retail apocalypse is not going to happen anytime soon. We have compiled all the critical shopping statistics here to help you keep up with the latest retail trends. Advertising by Retailers. Let’s explore: Shopper Demographics.
Indigo 9 Digital
FEBRUARY 13, 2023
Wayfair uses advertising to buy growth. billion on advertising on $13.7 One of the reasons Wayfair has such high advertising costs is because it does not have a fleet of physical stores. If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox 5.
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Indigo 9 Digital
NOVEMBER 16, 2023
One of the drags on profits for most direct-to-consumer retailers is advertising expenses. million on advertising in 2019 and 2020 respectively. That is significantly higher than what companies typically spend on sales and marketing. Take department store Kohl’s, last year its marketing costs were only 4.9%
Indigo 9 Digital
NOVEMBER 15, 2022
More marketing spend. Burger King is investing $120 million into advertising which is a 30% increase over what Burger King previously spent annually in advertising. If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox.
Rangeme
SEPTEMBER 6, 2022
When recessions hit, too many companies make the knee-jerk reaction of cutting their marketing spend. By going in the opposite direction and marketing your brand more, you’ll face less competition and improve your likelihood of growing sales and market share. Marketing and advertising are crucial during a recession.
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