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How Retailers can Reallocate and Optimize Marketing Budgets in an Uncertain Economy

Retail TouchPoints

These factors have made it challenging for retailers to plan and execute effective marketing strategies. As a result, many retailers are adopting a more conservative approach to their marketing spend, focusing on efficiency and return on investment (ROI). Reassessing Pay-Per-Click (PPC) advertising.

Marketing 261
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Have Temu and Shein Thwarted Wish’s Hopes of a Comeback?

Retail TouchPoints

That, of course, is the key to Wish’s business model — by connecting international consumers directly with manufacturers (most of them Chinese, although diversifying the company’s merchant base is one of the company’s key turnaround pillars), customers can get products for dirt cheap. Doubling down on merchants outside of China.

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How to Make the Most of Free Google Shopping Listings

Retail TouchPoints

With the coronavirus pandemic forcing businesses to shutter their brick-and-mortar outlets and target customers online to simply stay afloat, many have had to drastically increase their digital marketing spend. Indeed, nearly three-quarters of online retail ad spend is now on Google Shopping ads, acquiring 85.3% of all clicks.

Shopping 250
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How Brands can Deliver More Value to Shoppers in 2023

Retail TouchPoints

Consumers now expect personalized offers and content, based on the widespread adoption of services like Netflix and Amazon delivering specific recommendations based on their own interests. They should also seek out additional publishers that align with the brand and can drive in-market customers effectively. Strategic Discounts.

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What is Affiliate Marketing? Everything You Need to Know in 2023

Small Biz Trends

You can make quick money as a marketing affiliate by recommending great products and services to your readers. In this article, we offer you everything you need to know about one of the top passive income ideas of 2023 and how to make money with affiliate marketing. What is Affiliate Marketing? billion U.S.

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Jason & Scot Show Episode 296 – Guardian Baseball Co-Founder Matt Kubancik

Retail Geek

Scot: [8:17] Cool so you you were a e-commerce entrepreneur so you’ve done that then you did software-as-a-service so you get the check that off the box and then I saw on LinkedIn you’ve also been working with a turbo host so that’s actually getting into my world of cars now tell me tell me how you got into that one.

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Jason & Scot Show Episode 294 – Amazon Q2 2022 Earnings

Retail Geek

Digital marketing spend right now right I guess you go into recession it’s not the right thing to do but you know a lot of people that are nervous about their economic future are you know slow down their marketing spend right and it’s kind of like when when you start to Skid on the ice.