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David Jones, LSKD reveal how their Black Friday sales are performing so far

Inside Retail

However, many consumers only appear willing to buy if there’s a significant markdown involved, so where does that leave retailers? Meta remains the largest advertising platform for LSKD during the Black Friday Cyber Monday period, contributing to the company’s significant and sustained growth over recent years.

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Top 5 markdown actions to take to dominate at mid-season sale

Inside Retail

Your markdown SKUs are live, but how are they tracking? Now is the time to check how your markdown performance is tracking against your retail markdown strategy keeping inventory management top of mind. Full price vs markdown mix. Review performance of current markdown clearance stock. Markdown cover.

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Following Bankruptcy, Joann Looks to Broaden its Appeal with ‘Jo-And’ Campaign

Retail TouchPoints

The campaign will include an expansion of paid media advertising and new influencer marketing initiatives with a prioritization on social media placements to reach Gen Z crafters specifically. chains , including competitor Michaels , in announcing permanent markdowns on more than 15,000 products. “‘And’

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AI in Action: How Retailers are Transforming Demand Forecasting with New Tech

Retail TouchPoints

These mismatches also create the need for either markdowns or additional shipping costs to get the products to where they are more likely to be sold. Retailers are well aware that having too much inventory in the wrong store, or not enough in the right one, affects not just sell-through but labor costs and store operations.

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How to Align Markdowns with Psychological Pricing and Marketing 

Wiser

They are also a way to ensure markdowns and promotions are effective. If your markdown and sale patterns become obvious to your consumer, they will wait for those markdowns and hold off on shopping until a promotion rolls around. The way you phrase sales and advertisements can drive psychological triggers.

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The Retail Landscape Continues to Evolve — Data Departments Need to Keep Pace

Retail TouchPoints

In the late 2010s, the obsession with amassing consumer data peaked when retailers were collecting an average of 23 behavioral advertising cookies on their homepages. Its advanced algorithm can now operate on simple, publicly available data and still generate the insights needed to sell advertisements effectively.

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Sick of hearing about AI? The key is understanding how to make it work for you

Inside Retail

Targeted advertising: You can use data to target promotions effectively, enhancing campaign ROI. AI can identify the fastest retrieval routes, automate markdown processes, and provide real-time inventory insights, ultimately improving your margins.