Retail TouchPoints

OCTOBER 2, 2024

At its annual advertiser summit this week, Pinterest presented a pin-worthy pitch to marketers — that the platform has grown its audience and improved advertising performance without sacrificing its feel-good vibe. And at the same time, we’ve turned Pinterest into a competitive performance player for our advertisers.

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Retail TouchPoints

JANUARY 12, 2024

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. Social commerce value will keep on growing. The value of social commerce continues to grow rapidly and is shaping the future of online retail. trillion by 2026, more than doubling its current value.

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Retail TouchPoints

JUNE 21, 2024

There’s no shortage of companies trying to crack the code of social commerce in the U.S. from the biggest social media platforms to small start-ups. Video commerce is the delivery of content. we were hiring these influencers and paying them so much money, so I asked my digital manager ‘Where is the ROI?’

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Social Commerce Merchant Services Shopping Fashion 147

Inside Retail

APRIL 16, 2024

Modern consumers, especially those within the Gen Z age bracket, are becoming increasingly interested in shopping methods that differ from the traditional e-commerce model of a direct-to-consumer website or shopping online via big-box retailers. To put that into perspective, social commerce sales were barely US$27 billion in 2020.

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Retail TouchPoints

NOVEMBER 4, 2024

James Weiss, Managing Director, Big Drop If the social media platform goes away, millions of passionate consumers — not to mention the brands that use the platform to connect with them — will be devastated. RTP: Why do you think advertising has been so successful on TikTok ?

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Retail TouchPoints

AUGUST 1, 2022

From a marketer’s perspective, this gives you the opportunity to blur the lines between native content and branded advertisements. These experiences are the newest flavor of social commerce that is redefining the retail shopping experience — both online and in-person. Face Effects: Digital Fitting Rooms. What does that mean?

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Customer Experience Social Commerce Advertising Shopping 317

Retail TouchPoints

DECEMBER 14, 2021

Shoppers can visit the store and stay connected through social commerce, shoppable livestreams and exclusive offers, delivered via digital out of home advertising and augmented reality pop-up installations.

Jewelry 312

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Retail TouchPoints

NOVEMBER 10, 2023

Retail media is when a retailer offers advertising capabilities and services, similar to what media outlets such as publishers and television networks have done for years. Off-site advertising is typically more complex than on-site and is therefore something that only the more mature retail media networks offer at this stage.

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Advertising Marketing Social Commerce Consumer 298

Retail TouchPoints

AUGUST 6, 2024

Shein and Temu have launched massive advertising campaigns paired with optimized sales tactics to carve out a new niche and redefine the standards of ecommerce success. ecommerce market with TikTok Shops, delivering the most complete social commerce experience to date. billion in advertising during the first year of its U.S.

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Inside Retail

APRIL 26, 2024

Thanks to rapid innovations in supply chain management, AI technology and digital marketing, e-commerce is increasingly playing an integral role in the lives of everyday Aussies. Social commerce Social media platforms are becoming ecommerce marketplaces.

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Customer Retention Fulfillment Social Commerce Supply Chain Management 277

Retail TouchPoints

APRIL 27, 2023

via both Meta’s Commerce Manager and Shopify will only be allowed if checkout on Facebook and Instagram is enabled. in November 2022 ), Meta is clearly focused on honing its social commerce strategy to maintain its lead in the space. The change will first be tested in the U.S.,

Merchant Services 306

Merchant Services Shopping Checkout Social Commerce 306

Retail TouchPoints

NOVEMBER 28, 2023

In another example, social media platforms are typically thought of as top-of-funnel: they have a wide reach, but not everyone using them is in a purchasing mindset. The rise of social commerce , however, disrupts that notion entirely. Diversify your approach so you don’t wear out your audience with ad fatigue.

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Social Commerce Advertising Marketing Consumer 273

Retail TouchPoints

SEPTEMBER 14, 2023

Meta has introduced a slate of new advertising tools ahead of what the Facebook parent company is referring to as “the first AI-powered holiday season.” AI is taking center stage across the advertising industry with more tools available to marketers than ever before.” the UK, Canada and Australia this holiday season.

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Advertising Shopping Promotions Marketing 299

Retail TouchPoints

FEBRUARY 19, 2025

The advance of social commerce provided China with additional means to establish its leadership in digital commerce. Platforms like ByteDance’s Douyin and its counterpart for foreign markets, TikTok, integrate social experiences with shopping. Risks of another type come from doing business with China.

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Social Commerce Promotions Consumer Marketing 147

365 Retail

DECEMBER 24, 2024

By analysing vast amounts of data, AI can predict consumer preferences, make personalised product recommendations, and optimise stock management. Omnichannel Innovation and Social Commerce Omnichannel retailthe seamless integration of online and offline shoppingis set to become even more sophisticated by 2025.

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Retail Trends Social Commerce Advertising Consumer 62

Retail TouchPoints

OCTOBER 4, 2023

The numbers from our latest guide to omnichannel commerce speak for themselves, showing that marketing across three or more channels earns brands 250% higher engagement. Social commerce metrics are up in 2023 , with a 9% increase in gross merchandise value and a 63% increase in average order value across BigCommerce’s merchants.

Merchant Services 264

Merchant Services Social Commerce Checkout Payment Services 264

Retail TouchPoints

JULY 5, 2022

The latest report, which was released in December 2021, found that not only are retailers selling through branded ecommerce sites ( 76% ) and stores ( 65% ), they also are using other channels including social commerce ( 43% ), mobile websites/apps ( 36% ) and marketplaces ( 35% ).

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Fulfillment Social Commerce Customer Retention Consumer 278

Retail TouchPoints

OCTOBER 2, 2024

This could be a billboard or advertisement on the street, the look and feel of a storefront design, or the physical and digital displays within a shop. Retailers Rethink Spaces, Blurring the Line Between Shopping and Advertising Studies show that U.S. in-store retail media advertising spending will increase more than 30%.

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Kiosk Advertising Consumer Employee Engagement 278

Inside Retail

JANUARY 16, 2025

According to a 2024 report released by global management consulting firm Bain & Company, this market dropped two per cent from an all-time high of US$387 billion to US$381 billion. Despite modestly positive expectations for 2024, the luxury retail market did not pan out as merchants had hoped.

Merchant Services 130

Merchant Services Fashion Jewelry Social Commerce 130

Retail TouchPoints

MARCH 14, 2023

Online fashion retailer ASOS has named Criteo as its exclusive partner for endemic brands’ advertising across its app and web experiences. Advertisers will be able to take advantage of improved targeting and measurement capabilities, and Criteo also will support AMG sales efforts to brands and agencies in key markets.

Advertising 275

Advertising Fashion Point of Sale Marketing 275

Retail TouchPoints

JULY 10, 2024

Brianna Hernandez, Senior Digital Media Manager at Altra Running , agreed, noting that this is a big focus for the emerging brand. “We Many social platforms have significant limitations, especially related to segmentation, Hernandez added, forcing brands to target more broadly within these communities.

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Advertising Consumer Marketing Accounting 278

Retail TouchPoints

MAY 15, 2024

Using Expedia’s first-party traveler intent and purchase data, the media network can help advertising partners reach consumers via contextual and timely ads. Advertising partners will have access to onsite and offsite advertising capabilities, as well as an in-house creative team to support campaign development across platforms.

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Advertising Planning Shopping Marketing 263

Retail TouchPoints

JUNE 3, 2021

Even if brands and retailers don’t have a physical store, they have an opportunity to create a seamless customer-focused experience that spans across their branded ecommerce sites, marketplaces and even social channels. Operations: Integrated product, inventory and order management data improves back-end transparency and efficiency.

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Merchant Services Social Commerce Marketing Consumer 361

Retail TouchPoints

JULY 22, 2022

Alison Stiefel, General Manager of ShopStyle. ShopStyle is all about curating an inspirational shopping experience that helps people discover their personal style,” said Alison Stiefel, General Manager of ShopStyle. I’d say we’re more of a social commerce platform than a marketplace. million loyalty members.

Fashion 290

Fashion Social Commerce Shopping Advertising 290

Retail TouchPoints

SEPTEMBER 14, 2023

Pinterest unveiled a suite of new features for its users as well as new advertising formats at its Pinterest Presents event Sept. 13, all designed to make the platform even more interactive, personalized and, most important, shoppable. “We

Merchant Services 264

Merchant Services Advertising Management Shopping 264

Retail TouchPoints

MAY 28, 2024

Google is no longer the world’s default search platform, and it’s no wonder this fact has raised Google’s competitive hackles, since as go users, so go advertisers. Google sees its role as a matchmaker between customers and advertisers, and a large part of that process involves content. New AI Overviews results page.

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Merchant Services Advertising Consumer Marketing 264

Inside Retail

MAY 29, 2024

Notably, this is when many retailers are advertising End Of Financial Year (EOFY) sales. Trust issues Scammers are adopting new technology, such as artificial intelligence, and more elaborate methods to steal from online shoppers, with copycat sites and advertisements difficult to distinguish from the real deal.

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Payment Services Advertising Shopping Consumer 286

Retail TouchPoints

JULY 30, 2020

With COVID-19 cases still on the rise, Americans are preparing differently for this back-to-school season,” said Dave Fisch, General Manager of Shopkick in an interview with Retail TouchPoints. “ Heightened competition inspiring hyperlocal, omnichannel advertising.

Merchant Services 316

Merchant Services Advertising Apparel Consumer 316

Retail TouchPoints

OCTOBER 25, 2023

The most effective influencers must have relatability — and when it comes to sharing their authentic lifestyles, micro-influencers are a key, yet often overlooked channel for advertising spend. She also worked at one of the world’s first search engines, Mamma.com, as their Product Marketing Manager.

Advertising 290

Advertising Accounting Marketing Promotions 290

Retail TouchPoints

JANUARY 24, 2023

Profit margins in this area are typically many times larger than those generated by selling products to consumers, but some nascent media “moguls” are concerned about measurement, data management and connecting ads to customer actions in the digital and physical worlds (just like with the rest of retail). “We Enablement is so important.

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Home Furnishings Advertising Consumer Customer Experience 279

Retail TouchPoints

NOVEMBER 16, 2022

Meta also will highlight businesses from its Meta Business Leaders Network in the new 2022 Smalliday Showcase gift guide, and provide small businesses with advice on advertising effectively with its SMB Holiday Marketing Guide. Additionally, eligible SMBs will be able to earn a $100 TikTok advertising credit. small business owners.

Merchant Services 278

Merchant Services Finance Advertising Marketing 278

Retail TouchPoints

NOVEMBER 11, 2022

Jhaveri will work closely with Sofia Hernandez, TikTok’s Head of Global Business Marketing, who focuses primarily on business and advertising solutions, according to a company spokesperson. The chief marketing position at TikTok has been vacant since the departure of Nick Tran in January 2022.

Marketing 263

Marketing Advertising Customer Experience Planning 263

Retail TouchPoints

JANUARY 10, 2023

A lot of sellers will start out selling on a single ecommerce marketplace, but then find as time passes that this marketplace gets more saturated — and more expensive to advertise on — making it harder to sell. Having a diversified sales channel can also help sellers to better manage their inventory levels. Negotiate better terms.

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Payment Services Drop-Shipping Fulfillment Shipping 287

Retail TouchPoints

AUGUST 30, 2023

This trend is why Henry Rose partnered with Conste l lation to optimize its advertising creative and campaign targeting through the platform, and was ultimately able to generate more than 1.9 million impressions.

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Advertising Promotions Consumer Returns 246

Star Miconics

FEBRUARY 16, 2024

Part of this shift is the emergence of social commerce, a trend that’s setting the stage for this next retail revolution. Combining mobile shopping and social media, two of the most popular contemporary pastimes, retailers are finding more creative ways to engage consumers, drive sales, and enhance the shopping experience.

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Social Commerce Merchant Services Shopping Consumer 59

Retail TouchPoints

OCTOBER 14, 2022

We are excited to see how brands continue to connect and create more cultural moments with the TikTok community using our diverse set of advertising tools.”. “TikTok is a place where businesses of all sizes can connect with audiences, grow their customer base and drive revenue. Currently available by invite only in the U.S.,

Advertising 290

Advertising Fulfillment Returns Shopping 290

Retail TouchPoints

AUGUST 17, 2022

They are truly digitally omnipresent, using smartphones, social networks, gaming platforms and the metaverse to connect with each other and express their individuality. By the end of 2024, there will be more than two billion people worldwide classified as Generation Alpha, and they’re already acquiring more spending power: nearly 90% of U.S.

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Consumer Customer Experience Apparel Advertising 279