Retail TouchPoints

DECEMBER 29, 2021

Quartile , which provides advertising optimization services to ecommerce marketplace sellers, has purchased performance marketing solution provider Sidecar. Quartile expects that the acquisition will double its amount of advertising spend under management to $2 billion in 2021.

Advertising 275

Advertising Accounting Marketing Retail Marketing 275

Retail TouchPoints

MAY 18, 2023

Meta is testing a promotional ads capability, with the goal of making it easier for shoppers to discover, manage and apply digital promotions to their purchases as well as expanding the number of options for its lead ads product. The promotional ads test will launch for select advertisers in the U.S., UK, Canada and India.

Promotions 301

Promotions Consumer Advertising Marketing 301

Retail TouchPoints

APRIL 9, 2025

Retail markets move fast, especially now that many, if not all, major retailers are betting big on emphasizing ecommerce over physical locations. As part of this push, the once-reviled practice of data scraping and aggregation has become a pivotal tool for retailers. Even physical retailers benefit from data scraping.

Outdoor 147

Outdoor Advertising Marketing Retail Marketing 147

Retail TouchPoints

AUGUST 6, 2024

Shein and Temu have launched massive advertising campaigns paired with optimized sales tactics to carve out a new niche and redefine the standards of ecommerce success. ecommerce market with TikTok Shops, delivering the most complete social commerce experience to date. billion in advertising during the first year of its U.S.

Advertising 278

Advertising Fast Fashion Social Commerce Marketing 278

Inside Retail

MARCH 9, 2025

The retail marketing landscape is more dynamic than ever, so understanding which trends are worth pursuing both from the consumers and the businesss perspective and which ones are just noise, will be critical to achieving growth in the year ahead.

Marketing 130

Marketing Advertising Outdoor Returns 130

Inside Retail

MARCH 19, 2025

However, he sees a huge opportunity to drive personalisation at scale when it comes to Coca-Colas Coke with a meal advertisements. Humans are incredibly effective at noticing AI that is not actually a human, he added. We’re a beverage business, We’re not in any other businesses, Quincey concluded.

Advertising 130

Advertising Marketing Location Retail Marketing 130

Retail TouchPoints

SEPTEMBER 29, 2023

With our Editor’s Perspectives column, you’ll get insights and opinions from the Retail TouchPoints editorial team as they dig into the latest trends in retail, marketing and tech. Indeed, retail is one of the least consolidated industries in the U.S. Even in the marketplace segment, Amazon isn’t a monopoly.

Advertising 289

Advertising Fulfillment Customer Experience Marketing 289

Inside Retail

JANUARY 16, 2025

Despite modestly positive expectations for 2024, the luxury retail market did not pan out as merchants had hoped. According to a 2024 report released by global management consulting firm Bain & Company, this market dropped two per cent from an all-time high of US$387 billion to US$381 billion.

Merchant Services 130

Merchant Services Fashion Jewelry Social Commerce 130

Retail TouchPoints

OCTOBER 2, 2024

Every interaction between a consumer and a brand is part of the overall retail experience. This could be a billboard or advertisement on the street, the look and feel of a storefront design, or the physical and digital displays within a shop. Here are a few trends impacting retail experiences. Signage is everywhere.

Kiosk 278

Kiosk Advertising Consumer Employee Engagement 278

Retail Focus

MARCH 25, 2025

The Effect on Supply Chains and Inventory Management Inflation turns warehouse shelves from assets to albatrosses. Retailers who once proudly showcased endless product varieties now stock half as many options. Retail Marketing Strategies During Inflationary Periods Marketing messages shift when inflation dominates economic news.

Consumer 130

Consumer Drop-Shipping Shipping Store Layout 130

Retail TouchPoints

SEPTEMBER 30, 2022

Marketing is often first on the chopping block during a recession, and with GDP contracting two quarters in a row, retail marketers are working hard to determine how to make each dollar go further. Many organizations will cut marketing spend in a bid to preserve margins. Capitalizing on In-Store Advertising.

Marketing 298

Marketing Promotions Advertising Comparison Shopping 298

Retail TouchPoints

SEPTEMBER 20, 2021

This concept fueled a lot of retailers; in fact, 68% stated that they would begin investments towards experiential retail in 2020. Fast forward to today and we are seeing immersive experiences in multiple industries, including advertising, food and beverage, sports and retail shopping.

Advertising 279

Advertising Consumer Shopping Marketing 279

Retail TouchPoints

AUGUST 1, 2022

From a marketer’s perspective, this gives you the opportunity to blur the lines between native content and branded advertisements. These experiences are the newest flavor of social commerce that is redefining the retail shopping experience — both online and in-person. Face Effects: Digital Fitting Rooms. What does that mean?

Customer Experience 317

Customer Experience Social Commerce Advertising Shopping 317

Retail TouchPoints

DECEMBER 16, 2022

Darveau-Garneau: It was a really fun role, but about two years ago, the conversation started shifting away from digital advertising. Instead, the CEOs and CMOs I was talking to started saying: “I know we need to get more digital, do less TV advertising, so on and so forth, but it’s not my biggest issue. What’s the shipping cost?

Merchant Services 321

Merchant Services Advertising Customer Experience Shipping 321

365 Retail

JUNE 28, 2022

In real time, a marketer can drop channels or audiences that aren’t performing well, shift their budget to a narrower focus, and ultimately improve their ROI on advertising spend. With the growth of Retail Media networks, this is becoming more and more accessible for brands. Prem Patel, Managing Director of Catalina UK.

Retail Marketing 98

Retail Marketing Marketing Advertising Consumer 98

Inside Retail

OCTOBER 13, 2021

Retailers are sitting on a golden opportunity to create revenue streams from assets they may not even appreciate they own, let alone recognise their true value. Retailers have an unprecedented opportunity to monetise their own assets. Ultimately, we see retail media as a win-win for retailers and their brand partners or vendors.”.

Marketing 277

Marketing Advertising Point of Sale Returns 277

Retail TouchPoints

JULY 31, 2020

The good news is that many digital retail marketers are successfully operating with agility. retailers, revenue across shopping and paid search campaigns grew 26% year-over-year in April, while return on ad spend (ROAS) improved 33%. Back-to-school shopping trends will take shape as states decide when and how to reopen schools.

Beauty and Health 253

Beauty and Health Marketing Sporting Goods Advertising 253

Inside Retail

APRIL 1, 2025

Artificial intelligence (AI) is ushering in an exciting new era for retail marketing and customer engagement, according to Jake Cohen, VP and head of Shopify at Klaviyo. There needs to be better tools to manage that whole lifestyle. That is Klaviyo’s B2C CRM, data, plus marketing analytics and service.

Marketing 130

Marketing Consumer Advertising Retail Marketing 130

Inside Retail

JUNE 28, 2021

The result is mounting pressure for retailers to deliver hyper-personalised, concierge-like shopping experiences with efficient handoffs between departments and channels before, during, and after a purchase. While 88 per cent of retail marketers share integrated tech stacks with advertising teams, this alignment alone is not enough.

Customer Experience 221

Customer Experience Customer Retention Payment Services Advertising 221

Inside Retail

SEPTEMBER 3, 2024

Retailers are integrating AI with bricks-and-mortar shops and online platforms to give the shopping experience a remarkable transformation, enhancing both customer satisfaction and operational efficiency. Personalised recommendations: You can tailor marketing and product suggestions based on purchase history and browsing behaviour.

Loss Prevention 245

Loss Prevention Checkout Shrinkage Supply Chain Management 245

Retail TouchPoints

FEBRUARY 5, 2024

Second, a larger increase in the need for personalized advertising. Finally, and much further out, uber-hyper-focused audience segmentations accelerate the industry toward achieving the elusive marketing holy grail of 1:1 ad-to-conversion ratio.

Accounting 264

Accounting Marketing Finance Consumer 264

Retail TouchPoints

JANUARY 28, 2022

Think about how best to manage engagement and monitor to make certain you’re providing value. Sabina Klein is VP – Retail Marketing at Jun Group , where she leads shopper marketing sales and strategy. Here are some best practices for making the most of it: Think about who you want to reach.

Kiosk 278

Kiosk Outdoor Checkout Marketing 278

Retail TouchPoints

JUNE 5, 2024

The experts agree, predicting that global AI in the retail market will surpass $24 billion by 2028 , growing at 24.4% Yet many retailers haven’t begun leveraging AI to its fullest potential. Few things have disrupted the ecommerce industry of late quite as thoroughly as AI.

Customer Experience 289

Customer Experience Fulfillment Marketing Advertising 289

Retail TouchPoints

OCTOBER 14, 2022

Lowe’s has teamed up with Yahoo to power off-site media experiences for brands advertising through the Lowe’s One Roof Media Network. It fosters unforgettable audience experiences without limits, giving the brands we serve exactly what they need to inspire and engage with their audiences at every stage of their path to purchase.”. .

Advertising 195

Advertising Promotions Retail Marketing Marketing 195

Retail TouchPoints

JANUARY 28, 2021

The consumer buying behaviors retail marketers all once knew to be true experienced a seismic shift. The question now is: what do these new “pandemic personas” look like, and how can retail marketers cater to their new needs to set benchmarks for a successful 2021?

Consumer 264

Consumer Marketing Retail Marketing Shopping 264

Inside Retail

MAY 19, 2024

Born in France, his first job after university was as a product manager for L’Oréal in Tokyo, where he became fluent in Japanese. But it’s not enough to communicate on social media alone, especially as the advertising around natural skincare becomes increasingly noisy. The hardest part is selecting which stories to tell, Réthoré said.

Customer Retention 264

Customer Retention Department Stores Consumer Marketing 264

Retail TouchPoints

FEBRUARY 20, 2024

Retail marketers stand to gain much-needed support and time from AI in a sector fueled by creativity and innovation. In the past, teams of marketers would be responsible for developing campaign ideas, refining those into ads and then making sure those ads reached the right audiences.

Marketing 264

Marketing Advertising Management Consumer 264

Retail TouchPoints

MARCH 30, 2023

Sweaty Betty’s use of performance and personalization APIs from Salesforce allowed the retailer to “customize pricing and promotions to different shopper groups” depending on the actions they took, said Igor Faletski, VP of Product Management at Salesforce.

Point of Sale 298

Point of Sale Checkout Consumer Promotions 298

Retail TouchPoints

NOVEMBER 21, 2023

For retail marketers looking at where and how to effectively reach holiday shoppers, look no further than their living rooms, as they’ll be streaming more than ever. 1 Roku Internal Data, Analysis of Q4 2022 Madeline Ware is the Ad Marketing Manager for Retail, Tech, Telco and Auto at Roku , the #1 TV streaming platform in the U.S.

Shopping 278

Shopping Consumer Specialty Retailers Department Stores 278

Independent Retailer

DECEMBER 17, 2024

It helps to structure the work of the marketing department, prevents chaos, optimizes the use of resources, increases efficiency, and helps to coordinate the work of the marketing team in a logical and consistent manner. September 19 : National Talk Like a Pirate Day: Promotions in a maritime theme, creative advertising campaigns.

Marketing 52

Marketing Promotions Advertising Planning 52

Rain Pros

AUGUST 17, 2023

The marketing tools and advertising strategies you employ make or break your business. Regardless of your retail niche, you need and deserve the best high-tech marketing tools. Enter retail marketing tools. Effective tools do more than merely make customers aware of your retail business.

Retail Marketing 52

Retail Marketing Payment Services Marketing Advertising 52

Rain Pros

MAY 1, 2023

The marketing tools and advertising strategies you employ make or break your business. Regardless of your retail niche, you need and deserve the best high-tech marketing tools. Enter retail marketing tools. Effective tools do more than merely make customers aware of your retail business.

Retail Marketing 52

Retail Marketing Payment Services Marketing Advertising 52

Retail TouchPoints

MAY 3, 2022

Retail marketers should create posts that look to the future, rather than the past or present, in order to make the most of this. We went to market saying ‘TikToks, not ads,’ and we’re doing that and it’s working. A positive message also can focus on inspiration, according to Sevilla.

Marketing 287

Marketing Consumer Advertising Social Commerce 287

Retail TouchPoints

MARCH 23, 2023

Managing a great email campaign comes with its own set of challenges and opportunities. 4 Reasons Email Remains Relevant in a Mobile World The ubiquity of mobile phones can make email marketing seem almost outdated compared to push notifications in terms of their ability to reach shoppers quickly and conveniently.

Marketing 298

Marketing Promotions Jewelry Management 298

Retail Focus

NOVEMBER 22, 2023

Retail marketing campaigns are highly competitive, constantly adjusting and evolving to new technologies and market shifts. Finding a path to a successful campaign in a competitive modern market means balancing what already works with forward-thinking approaches, and this is not an easy task to accomplish.

Marketing 130

Marketing Advertising Retail Marketing Location 130

365 Retail

NOVEMBER 25, 2021

If you manage a retail chain that is either currently operating internationally or is looking to do so, then you will need to look at your marketing campaign. This article will explore marketing tips to get you thinking. The post Retail Marketing Tips For International Chains appeared first on 365 RETAIL | Retail News.

Retail Marketing 52

Retail Marketing Marketing Advertising Promotions 52

365 Retail

MAY 25, 2022

and UK markets, and currently working with 1,200 customers globally including Clarins, Clarks, Hello Fresh and SONOS, the performance-driven marketing solution for online retailers will roll-out into numerous markets, including France, Germany and the Nordics, in the coming 18 months. Already established in the U.S.

Advertising 119

Advertising Marketing Management Retail Marketing 119