Retail TouchPoints

JULY 21, 2023

The lottery is like a black box, leaving both players and advertisers in awe. For players, the questions arise: How did they manage to win? For brands and advertisers in this space, the mystery is deeper. We ask ourselves — what kind of lottery ticket or scratch-off did they buy, and how can I play to have a chance to be next?

Advertising 245

Advertising Consumer Planning Promotions 245

Retail TouchPoints

NOVEMBER 27, 2024

Cutting-edge content, influencer campaigns and even online advertising are popular ways to catch the eye. It has an ongoing roster of workshops for children, budding artists and coding enthusiasts, but also calendar events such as Black Friday, offering promotions and future discounts against purchases.

Consumer 277

Consumer Marketing Promotions Customer Experience 277

Retail TouchPoints

NOVEMBER 10, 2022

“What we’re probably going to see is not necessarily more items sold, but because prices are going up due to inflation, consumers are buying the same amount but ultimately spending more, ” predicted Alex Kazim, VP and General Manager of Global Advertising for eBay in an interview with Retail TouchPoints. “We

Advertising 264

Advertising Shipping Consumer Shopping 264

Retail TouchPoints

NOVEMBER 4, 2024

James Weiss, Managing Director, Big Drop If the social media platform goes away, millions of passionate consumers — not to mention the brands that use the platform to connect with them — will be devastated. RTP: Why do you think advertising has been so successful on TikTok ? RTP: What kinds of cultural implications?

Advertising 298

Advertising Marketing Promotions Consumer 298

Retail TouchPoints

FEBRUARY 8, 2023

The advertising industry is managing growing fears of inflation and an economic downturn as many top retail brand advertisers are dealing with the effects. Even companies less dependent on advertising, such as Microsoft, reported a $100 million loss in revenue in its second quarter due to a reduction in ad spending.

Advertising 246

Advertising Customer Retention Marketing Consumer 246

Retail Gazette

MARCH 17, 2025

The Advertising Standards Authority (ASA) has come under fire for alleged double standards in its approach to body image regulation after it blocked an advert for Next while allowing campaigns featuring plus-size models.

Advertising 71

Advertising Promotions Fashion Management 71

Retail TouchPoints

AUGUST 12, 2021

Examples include net promoter score (NPS) and pricing studies, as well as in-depth product testing, where natural text data becomes categorical variables in quantitative models. Product and brand managers can, for instance, complete a study exploring how changes in a product’s price impacts sales.

Advertising 317

Advertising Consumer Marketing Brand Management 317

Inside Retail

OCTOBER 25, 2024

Jamie Hoey, country manager, Australia, with Wunderkind, says the importance of first-party data cannot be overstated. “If Wunderkind’s Autonomous Marketing Platform integrates seamlessly into a brand’s existing email service provider to boost performance across email, text and advertising channels.

Promotions 242

Promotions Marketing Customer Experience Advertising 242

Inside Retail

FEBRUARY 23, 2025

EMarketer predicts digital retail advertising spending will reach a staggering US$166 billion in 2025, a dramatic leap from the $46.4 Retail media offers the promise of highly personalised product recommendations, promotions, and content, leading to increased customer engagement and conversion rates.

Advertising 130

Advertising Sporting Goods Management Outdoor 130

Inside Retail

JANUARY 6, 2025

And some seven years on, much to the dismay of retailers, it is now starting to shake the tree and become a real force in the market , as Australian shoppers increasingly turn to alternatives to manage the cost-of-living crisis. billion in sales revenue (across cloud, advertising and marketplace sales) in calendar year 2023, up from $2.63

Fulfillment 240

Fulfillment Shipping Marketing Accessories 240

Retail TouchPoints

MARCH 18, 2024

Google wants a bigger piece of the traffic driven by retail media advertising. Offsite retail media allows brands to engage with a retailer’s audience in third-party channels not owned by the retailer (like Google Search) and then connect those advertising campaigns back to product sales at the retailer.

Advertising 306

Advertising Management Promotions Shopping 306

Retail TouchPoints

OCTOBER 7, 2020

To ensure the best results this holiday season, advertisers need to account for the change in consumer buying behaviors and develop an advertising strategy that prioritizes online sales. Additionally, it’s expected that the promotional window aimed at driving holiday sales will be extended due to the influx of online shopping.

Advertising 159

Advertising Sporting Goods Promotions Consumer 159

Retail TouchPoints

FEBRUARY 24, 2025

Catalysts plug-and-play design has helped streamline essential tasks, like cart-to-checkout integration and customer account management, which reduced development efforts. Now, the Desk Configurator page loads within three seconds , which gives the brand a high-value, high-impact tool to promote to potential customers.

Consumer 273

Consumer Checkout Advertising Marketing 273

Retail TouchPoints

OCTOBER 2, 2020

As the company’s chief merchant, he has been responsible for all store and online merchandising departments, merchandising strategy, services and vendor management, marketing and in-store environment. The home improvement retailer also announced additional senior leadership promotions.

Promotions 179

Promotions Merchant Services Store Operations Advertising 179

Retail TouchPoints

APRIL 4, 2023

Here are some strategies that social media managers can use to scale reach and, in turn, increase ROI on Instagram. These are individuals or businesses with a significant (and loyal) following on the platform, who can help you promote your brand to a wider audience.

Management 262

Management Advertising Marketing Accounting 262

Retail TouchPoints

SEPTEMBER 14, 2023

Meta has introduced a slate of new advertising tools ahead of what the Facebook parent company is referring to as “the first AI-powered holiday season.” AI is taking center stage across the advertising industry with more tools available to marketers than ever before.” the UK, Canada and Australia this holiday season.

Advertising 299

Advertising Shopping Promotions Marketing 299

Wiser

NOVEMBER 29, 2023

Understanding the difference between trade promotion and consumer promotion is crucial for any business seeking to maximize its market impact and sales potential. These two promotional strategies, while aiming to stimulate demand and increase sales, target distinct audiences and employ different methods. What is Trade Promotion?

Promotions 146

Promotions Consumer Wholesale Advertising 146

Retail Focus

NOVEMBER 7, 2024

easy dot ® PET silver L-UV is a PVC-free film with a highly polished silver chrome metallised finish that adds a touch of elegance and luxury to window displays, in-store advertising and sales promotions. Dorotape are delighted to announce the launch of a new addition to the easy dot ® range of digital printable media.

Promotions 130

Promotions Advertising Planning Management 130

Retail TouchPoints

OCTOBER 13, 2023

Brand marketing teams will now be able reach customers via Samsung Connected TVs, Direct Out-of-Home (OOH) advertising and now, in-store displays. Hy-Vee is implementing Samsung Ads to support its retail media strategy.

Advertising 302

Advertising Promotions Management Marketing 302

Retail TouchPoints

APRIL 1, 2025

The main goal they are trying to achieve is tapping into their own wealth of first-party data to deliver targeted advertisements across online and in-store shopping. According to the State of Digital Grocery: In-Store Media Monetization report by Grocery Doppio, retail media networks for U.S. grocers are valued at $8.5

Grocer 147

Grocer Checkout Point of Sale Advertising 147

Retail TouchPoints

JULY 19, 2022

This winding-down period gave advertisers a head start in finding the best ways to perpetuate a healthy, ad-supported web and deliver better customer experiences. Additional data on details like itemized pricing fluctuations, promotion trends and store locations can enhance relevant data points to advertisers.

Advertising 288

Advertising Promotions Consumer Customer Experience 288

Retail TouchPoints

JUNE 15, 2022

The big differentiator is that Google insists its aim is not make the actual sale, but rather to support product discovery: “We’re indifferent on where the shopping journey ends, where that transaction takes place,” Matt Madrigal, VP and General Manager of Merchant Shopping at Google told Retail TouchPoints in a 2021 interview.

Merchant Services 306

Merchant Services Shopping Payment Services Advertising 306

Retail Focus

FEBRUARY 6, 2025

When retailers meet these demands, they reap the rewards of loyalty, word-of-mouth promotion, and repeat purchases. Consolidating loyalty data also grants a deeper insight into customer behaviour, enabling targeted promotions and tailored product suggestions.

Payment Services 148

Payment Services Returns Technical Support Promotions 148

Retail Focus

JULY 26, 2023

Promotion of any product or service in the modern world is not an easy topic. Retail is a particularly difficult mechanism to promote, because it is a large–scale business. However, it is quite realistic to promote it. We have collected several tools in order to promote the retail business easily and clearly.

Promotions 130

Promotions Advertising Fashion Management 130

Retail TouchPoints

SEPTEMBER 30, 2022

Capitalizing on In-Store Advertising. Crafting in-store advertising with these concerns in mind can lighten the anxiety of comparison shopping for consumers while ensuring retailers aren’t leaving money on the table. Recessions bring a change in consumer behavior, but they don’t mean customers stop going to stores altogether.

Marketing 298

Marketing Promotions Advertising Comparison Shopping 298

Retail TouchPoints

APRIL 19, 2023

The biggest obstacle is the initial financial investment along with the organizational structure to manage the program over time. Another big trend on the horizon is the growing convergence of loyalty programs with advertising and promotions. Converging loyalty and other programs.

Advertising 275

Advertising Promotions Consumer Management 275

Inside Retail

OCTOBER 5, 2022

ASIC is concerned the advertising did not provide consumers with the full picture, that they could only use the interest-free payment method by applying for and using certain Latitude credit cards,” said Sarah Court, deputy chair at ASIC. The date for the first case management hearing has yet to be scheduled by the court. .

Payment Services 246

Payment Services Advertising Finance Promotions 246

Retail TouchPoints

FEBRUARY 13, 2025

And in many cases, traditional product information management (PIM) systems are one of the main culprits. Consider, for example, a drugstore chain that has a new OTC drug coming to market in time for allergy season, and the products release is tied to a national advertising campaign.

Planning 179

Planning Grocer Marketing Advertising 179

Retail Focus

DECEMBER 12, 2024

featured speakers such as Beatrice de Quinsonas Drouas, Director of Research at BPCE Solutions Immobilires; Mathieu de Mallman, Global Head of Retail and Healthcare at AXA IM ALTS; Eric Decouvelaere, Head of EMEA Urban Destinations at CBRE Investors Management; and Romain Muller, Head of Investment Management Retail at Union Investment.

Marketing 265

Marketing Fashion Retail Marketing Management 265

Retail TouchPoints

JULY 21, 2022

Nick Daniel, Etsy VP of Product Management, has been promoted to the CPO role formerly held by Patel Goyal, and both Patel Goyal and Daniel will report to Etsy CEO Josh Silverman. Ascending the ranks over the years, she has held roles leading global seller services, corporate development and managing the international growth team.

Advertising 312

Advertising Promotions Management Customer Experience 312

Retail TouchPoints

MAY 5, 2023

The two companies have been partners since 2018, in a collaboration that spans same-day delivery, curbside pickup, EBT SNAP payments, virtual convenience, alcohol delivery and pickup and now advertising. This approach makes managing multiple campaigns easier and less complex as we scale.”

Advertising 298

Advertising Grocer Marketing Consumer 298

Inside Retail

MARCH 25, 2025

Sales tend to surge in the final two weeks of Ramadan, and understanding these peak periods allows brands to optimise promotions and inventory management accordingly, he said. This year, Ramadan began on February 28 and ends on March 30. With consistent trends in recent years, brands can expect similar consumer behaviours in 2025.

Shopping 130

Shopping Inventory Management Consumer Promotions 130

Retail TouchPoints

JANUARY 12, 2024

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. Recent data shows that online retailers are increasingly relying on social media advertising platforms to reach and engage with their target customers, while search-based channels such as Google Shopping and Bing are becoming less popular.

Social Commerce 320

Social Commerce Beauty and Health Advertising Merchant Services 320

Retail TouchPoints

NOVEMBER 10, 2023

Retail media is when a retailer offers advertising capabilities and services, similar to what media outlets such as publishers and television networks have done for years. Off-site advertising is typically more complex than on-site and is therefore something that only the more mature retail media networks offer at this stage.

Advertising 298

Advertising Marketing Social Commerce Consumer 298

Inside Retail

SEPTEMBER 9, 2021

Customers are already getting used to adopting digital technology to manage their health, whether it be the government’s Medicare app, the MedAdvisor app for prescription management, or retailer apps like Chemist Warehouse’s Health @ Your Fingertips or Amcal’s health management app. These lead to environmental waste, for sure.

Promotions 239

Promotions Advertising Management Checkout 239

Retail TouchPoints

AUGUST 6, 2024

Shein and Temu have launched massive advertising campaigns paired with optimized sales tactics to carve out a new niche and redefine the standards of ecommerce success. billion in advertising during the first year of its U.S. Finally, TikTok has rapidly entered the U.S. For Temu in particular, establishing a brand in the U.S.

Advertising 278

Advertising Fast Fashion Social Commerce Marketing 278

Inside Retail

NOVEMBER 25, 2024

For example, you can reduce the wastage of advertising – and wastage of perishable products in stores. If product inventory falls beneath a certain level, campaigns can be paused, and when there is a surplus of stock, a campaign can be promoted more heavily. per cent greater than the weeks where we had other in-store retail media.

Promotions 130

Promotions Marketing Target Market Shopping 130