Retail TouchPoints

MARCH 18, 2024

Google wants a bigger piece of the traffic driven by retail media advertising. Offsite retail media allows brands to engage with a retailer’s audience in third-party channels not owned by the retailer (like Google Search) and then connect those advertising campaigns back to product sales at the retailer.

Advertising 306

Advertising Management Promotions Shopping 306

Retail TouchPoints

AUGUST 12, 2021

Examples include net promoter score (NPS) and pricing studies, as well as in-depth product testing, where natural text data becomes categorical variables in quantitative models. Product and brand managers can, for instance, complete a study exploring how changes in a product’s price impacts sales.

Advertising 317

Advertising Consumer Marketing Brand Management 317

Retail TouchPoints

OCTOBER 7, 2020

To ensure the best results this holiday season, advertisers need to account for the change in consumer buying behaviors and develop an advertising strategy that prioritizes online sales. Additionally, it’s expected that the promotional window aimed at driving holiday sales will be extended due to the influx of online shopping.

Advertising 158

Advertising Sporting Goods Promotions Consumer 158

Retail TouchPoints

APRIL 4, 2023

Here are some strategies that social media managers can use to scale reach and, in turn, increase ROI on Instagram. These are individuals or businesses with a significant (and loyal) following on the platform, who can help you promote your brand to a wider audience.

Management 262

Management Advertising Marketing Accounting 262

Wiser

NOVEMBER 29, 2023

Understanding the difference between trade promotion and consumer promotion is crucial for any business seeking to maximize its market impact and sales potential. These two promotional strategies, while aiming to stimulate demand and increase sales, target distinct audiences and employ different methods. What is Trade Promotion?

Promotions 146

Promotions Consumer Wholesale Advertising 146

Retail TouchPoints

OCTOBER 13, 2023

Brand marketing teams will now be able reach customers via Samsung Connected TVs, Direct Out-of-Home (OOH) advertising and now, in-store displays. Hy-Vee is implementing Samsung Ads to support its retail media strategy.

Advertising 302

Advertising Promotions Management Marketing 302

Retail TouchPoints

JULY 19, 2022

This winding-down period gave advertisers a head start in finding the best ways to perpetuate a healthy, ad-supported web and deliver better customer experiences. Additional data on details like itemized pricing fluctuations, promotion trends and store locations can enhance relevant data points to advertisers.

Advertising 288

Advertising Promotions Consumer Customer Experience 288

Retail TouchPoints

JUNE 15, 2022

The big differentiator is that Google insists its aim is not make the actual sale, but rather to support product discovery: “We’re indifferent on where the shopping journey ends, where that transaction takes place,” Matt Madrigal, VP and General Manager of Merchant Shopping at Google told Retail TouchPoints in a 2021 interview.

Merchant Services 306

Merchant Services Shopping Payment Services Advertising 306

Retail Focus

JULY 26, 2023

Promotion of any product or service in the modern world is not an easy topic. Retail is a particularly difficult mechanism to promote, because it is a large–scale business. However, it is quite realistic to promote it. We have collected several tools in order to promote the retail business easily and clearly.

Promotions 130

Promotions Advertising Fashion Management 130

Retail TouchPoints

NOVEMBER 6, 2024

Through the strategic partnership, nearly 900 stores will use RFMN’s dynamic Digital Window Signs to promote weekly sales programs, special events, promotional ads and other ad messages, powered by Save A Lot’s retail media network.

Location 278

Location Grocer Promotions Supermarket 278

Retail TouchPoints

SEPTEMBER 30, 2022

Capitalizing on In-Store Advertising. Crafting in-store advertising with these concerns in mind can lighten the anxiety of comparison shopping for consumers while ensuring retailers aren’t leaving money on the table. Recessions bring a change in consumer behavior, but they don’t mean customers stop going to stores altogether.

Marketing 298

Marketing Promotions Advertising Comparison Shopping 298

Retail TouchPoints

JANUARY 12, 2024

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. Recent data shows that online retailers are increasingly relying on social media advertising platforms to reach and engage with their target customers, while search-based channels such as Google Shopping and Bing are becoming less popular.

Social Commerce 320

Social Commerce Beauty and Health Advertising Merchant Services 320

Retail TouchPoints

NOVEMBER 11, 2024

Because Caper Carts are integrated with retailers’ existing loyalty programs, customers also can access personalized promotions and rewards while shopping, including automatic discounts and digital coupons. At the end of their trip, customers check out directly from the cart. ”

Grocer 288

Grocer Wholesale Promotions Advertising 288

Retail TouchPoints

APRIL 19, 2023

The biggest obstacle is the initial financial investment along with the organizational structure to manage the program over time. Another big trend on the horizon is the growing convergence of loyalty programs with advertising and promotions. Converging loyalty and other programs.

Advertising 275

Advertising Promotions Consumer Management 275

Inside Retail

OCTOBER 5, 2022

ASIC is concerned the advertising did not provide consumers with the full picture, that they could only use the interest-free payment method by applying for and using certain Latitude credit cards,” said Sarah Court, deputy chair at ASIC. The date for the first case management hearing has yet to be scheduled by the court. .

Payment Services 246

Payment Services Finance Advertising Promotions 246

Retail TouchPoints

JULY 21, 2022

Nick Daniel, Etsy VP of Product Management, has been promoted to the CPO role formerly held by Patel Goyal, and both Patel Goyal and Daniel will report to Etsy CEO Josh Silverman. Ascending the ranks over the years, she has held roles leading global seller services, corporate development and managing the international growth team.

Advertising 312

Advertising Promotions Management Fashion 312

Retail TouchPoints

NOVEMBER 10, 2023

Retail media is when a retailer offers advertising capabilities and services, similar to what media outlets such as publishers and television networks have done for years. Off-site advertising is typically more complex than on-site and is therefore something that only the more mature retail media networks offer at this stage.

Advertising 298

Advertising Marketing Social Commerce Consumer 298

Inside Retail

SEPTEMBER 9, 2021

Customers are already getting used to adopting digital technology to manage their health, whether it be the government’s Medicare app, the MedAdvisor app for prescription management, or retailer apps like Chemist Warehouse’s Health @ Your Fingertips or Amcal’s health management app. These lead to environmental waste, for sure.

Promotions 239

Promotions Advertising Management Checkout 239

Inside Retail

NOVEMBER 27, 2024

The Black Friday Cyber Monday sales period has expanded to become ‘Black November’ this year, with many retailers and brands starting their promotions earlier than ever. In 2021, the business went live with its promotions on November 18, in 2022 on November 15 and last year on November 9. This presents a predicament for retailers.

Markdowns 241

Markdowns Promotions Advertising Department Stores 241

Retail TouchPoints

AUGUST 6, 2024

Shein and Temu have launched massive advertising campaigns paired with optimized sales tactics to carve out a new niche and redefine the standards of ecommerce success. billion in advertising during the first year of its U.S. Finally, TikTok has rapidly entered the U.S. For Temu in particular, establishing a brand in the U.S.

Advertising 275

Advertising Fast Fashion Social Commerce Marketing 275

Inside Retail

AUGUST 10, 2022

Building a winning strategy through product catalogue selection, pricing, inventory management and great customer service. Defending a winning position by optimising product content and advertising to maintain visibility. Product feed management solutions can help optimise, test and deliver this data.

Advertising 246

Advertising Fulfillment Shipping Inventory Management 246

Retail TouchPoints

DECEMBER 5, 2023

Hy-Vee is prioritizing this growth area through a strategic partnership with Samsung that allows the supermarket chain to bring dynamic ads and content into stores, as well as through a robust network of Samsung Connected TVs and Direct Out-of-Home (OOH) advertising channels. “Hy-Vee, This is another way for us to reach those customers.”

Advertising 264

Advertising Marketing Management Customer Experience 264

Retail TouchPoints

MAY 18, 2023

Pay-per-click advertising (PPC) is among the most cost-effective ways to boost sales online, by allowing brands to efficiently reach the right consumers at the right time. Make Sure Your Product Feed is 100% Accurate A product feed is a file that contains a list of products a brand wants to advertise on Google.

Advertising 277

Advertising Promotions Marketing Checkout 277

Retail TouchPoints

MARCH 29, 2021

But simply buying all of those platforms — CDP, POS, Loyalty, Promotions, Ecommerce, package payment terminals, and pricing and inventory management software — doesn’t automatically put retailers on the path to success. Retailers today are often sold “best in class” component software platforms, as if they are the answer to success.

Advertising 299

Advertising Inventory Management Promotions Marketing 299

Retail TouchPoints

OCTOBER 1, 2024

Described by the company as a “traveler media network,” United says that Kinective is the “the first media network that uses insights from travel behaviors to connect customers to personalized, real-time advertising, content, experiences and offers from leading brands.” Digital Advertising Sales at TelevisaUnivision, at the event.

Advertising 264

Advertising Kiosk Payment Services Promotions 264

Retail TouchPoints

JUNE 26, 2024

Marketing is rarely held accountable beyond the initial purchase and many advertisers are still optimising for revenue. AI is central to powering digital ad campaigns — and we can be certain there’s much more innovation to come — but its black box nature leaves many advertisers struggling to optimise campaigns like Performance Max.

Advertising 264

Advertising Returns Marketing Accounting 264

Retail TouchPoints

NOVEMBER 27, 2024

Cutting-edge content, influencer campaigns and even online advertising are popular ways to catch the eye. It has an ongoing roster of workshops for children, budding artists and coding enthusiasts, but also calendar events such as Black Friday, offering promotions and future discounts against purchases.

Consumer 277

Consumer Marketing Promotions Customer Experience 277

Retail TouchPoints

OCTOBER 25, 2023

The most effective influencers must have relatability — and when it comes to sharing their authentic lifestyles, micro-influencers are a key, yet often overlooked channel for advertising spend. The authenticity of a micro-influencer is often highlighted by the key connections they share to the vertical they promote.

Advertising 290

Advertising Accounting Marketing Promotions 290

Inside Retail

JANUARY 30, 2023

It will also consider the role of other parties, including advertisers, marketers, brands and social media platforms in facilitating misconduct. Another warning sign is the products being promoted might be in a higher or lower price range than their usual staples, or in a different style.

Advertising 246

Advertising Fashion Consumer Accounting 246

Retail TouchPoints

AUGUST 22, 2023

Gauge the breadth of marketing and advertising services available: All marketplaces, both mass and niche, have different retail media and advertising offerings. Understand the unique operating model of each option: “Each marketplace has its own policies (e.g.

Advertising 246

Advertising Fulfillment Consumer Promotions 246

Retail TouchPoints

AUGUST 26, 2020

Investing in effective advertising strategies also can be a more cost-effective way to increase demand. Nearly three-quarters ( 74% ) of Amazon sellers find value in Amazon’s pay-per-click (PPC) ad options when it comes to customer acquisition, product promotion and overall ad spend performance. Rosenman holds a B.Sc.

Advertising 299

Advertising Promotions Returns Marketing 299

Retail TouchPoints

MARCH 22, 2023

Credits: Nike Air Max Creative Director: Julie Igarashi Designer: Yoshio Kato Art Director: Danny Demers Studio Manager & Producer: Nanaka Sakurai Imagine walking near Tokyo’s Shinjuku Station, taking in the sounds and sights of the city. Part of successful advertising is understanding how people engage with their environments.

Advertising 290

Advertising Promotions Consumer Marketing 290

Retail TouchPoints

JULY 19, 2021

The premise and experience is called “SmartCommerce” — and it’s powered by connected devices and packaging that activate digital media and advertising moments across the entire product lifecycle — from the warehouse to a customer’s shopping cart. Transforming the Advertising Mix. 24-25 at McCormick Place, Chicago, Illinois.

Advertising 299

Advertising Consumer Customer Retention Fulfillment 299

Retail TouchPoints

JUNE 16, 2023

Google’s ever-changing SERP (search engine results page) landscape and intense competition pose a significant challenge for brands, retailers and advertisers striving to maximize their return on ad spend (ROAS). Prasanna Dhungel is the Co-founder and Managing Partner of GrowByData.

Advertising 278

Advertising Marketing Location Consumer 278

Retail TouchPoints

APRIL 3, 2024

You can start by defining your content’s primary goals, which might include promoting specific products, informing customers about events or incentivizing activity on social media. Certain demographics may be more or less receptive to different types of images or advertisements.

Promotions 279

Promotions Customer Experience Point of Sale Accessories 279

Retail TouchPoints

APRIL 25, 2024

of all ad revenue , outpacing television advertising. The unique advantage of retail media, which includes access to customer transaction data, provides advertisers with reliable data, closed-loop measurement and proven performance for their ad spend. Mazumder holds an MBA in General Management from Chicago Booth.

Advertising 271

Advertising Grocer Marketing Consumer 271

Retail Gazette

SEPTEMBER 5, 2023

The positioning of product listings is just one way brands are working with retailers to advertise to the huge audience that many shopping websites attract. Advertising agency GroupM forecasts that sales through the channel will be bigger than TV advertising by 2028.

Advertising 118

Advertising Grocer Payment Services Consumer 118