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PayPal Lays Out Plans for New Commerce-Based Advertising Business

Retail TouchPoints

PayPal is entering the media business with plans for a new advertising platform that will draw on its relationships with millions of consumers and merchants to help the latter “sell more products and services effectively,” according to a company statement.

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Roku Debuts Self-Service Ad Manager, Enables Shopify-Powered Checkouts

Retail TouchPoints

Streaming TV platform Roku has introduced Roku Ads Manager, a self-service solution for purchasing CTV advertising. The new solution enables Shopify merchants to launch shoppable ads that allow consumers to check out onscreen using their Roku remote.

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Google Rolls Out New Tools to Help Merchants Stand Out on Search

Retail TouchPoints

Just in the time for the holiday shopping season, Google is debuting new features to help merchants capture consumers’ attention in search results, including a small business “tag,” generative AI tools for product imagery and a more detailed business information module in search results. The tools will be available first to U.S.

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Walmart Expands Reach of Third-Party Retail Services with Salesforce Integration

Retail TouchPoints

Retailers will now be able to plug into Walmart Commerce Technologies’ Store Assist local fulfillment services and the Walmart GoLocal delivery solution through the Salesforce AppExchange. The same technology that powers Store Assist has enabled Walmart to fulfill over 830 million orders across over 4,700 Walmart stores.”.

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Google Debuts New Tools to Help Brands Harness the Power of Generative AI

Retail TouchPoints

Google unveiled a series of new tools for merchants and advertisers at its annual Google Marketing Live event on May 23, 2023. This will of course be equally useful for merchantsadvertising campaigns.) Merchants in the U.S.

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Pacvue Co-founder on How to Avoid the ‘Shiny Penny Effect’ with AI and Retail Media

Retail TouchPoints

But then with this long tail of everybody else, you’re going to want to programmatically manage it , so you put money in, have it optimized and get results based on your goal, whether it’s traffic, incrementality, ROAS, etc. The other thing that I’m seeing at the same time is middle management is getting laid off.

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Move Past Hype to Focus on Value with AI Implementations in the POS Space

Retail TouchPoints

AI can generate data that retailers can use to negotiate the terms when third parties want to display products or advertise in the store. Tailoring Hospitality Guest Experiences Hotels, resorts and bed-and-breakfasts can increase revenues by successfully selling additional services during a guest’s stay.