Retail TouchPoints

FEBRUARY 7, 2025

Grocery TV will integrate these Giant Eagle screens into its advertising platform, enabling the RMN to manage and execute brand campaigns across its stores. Additionally, the Grocery TV media partnerships team will drive incremental advertiser engagement by including Giant Eagle in its network of nearly 6,000 grocery stores.

Advertising 243

Advertising Supermarket Customer Experience Management 243

Retail TouchPoints

SEPTEMBER 19, 2023

TikTok has launched Attribution Analytics , a first-party measurement solution designed to help marketing teams understand the bottom-line impact of the social network’s advertising solutions. TikTok will continue to add new features to Attribution Analytics over time to give advertisers more insight into how their campaigns perform.

Advertising 289

Advertising Marketing Management Consumer 289

Retail TouchPoints

JUNE 12, 2024

Streaming TV platform Roku has launched a new service called Roku Exchange to connect streaming TV ad inventory with advertiser demand. By combining Roku’s TV advertising supply with identity data and AI-driven optimization capabilities, the process of buying Roku Media and TV streaming ad placements will be accessible to more buyers.

Advertising 278

Advertising Management ATS Marketing 278

Retail TouchPoints

OCTOBER 2, 2024

At its annual advertiser summit this week, Pinterest presented a pin-worthy pitch to marketers — that the platform has grown its audience and improved advertising performance without sacrificing its feel-good vibe. And at the same time, we’ve turned Pinterest into a competitive performance player for our advertisers.

Advertising 290

Advertising Marketing Shopping Returns 290

Retail TouchPoints

NOVEMBER 15, 2024

Capitalizing on the growing demand for CTV and video advertising, we are committed to prioritizing partnerships that unlock more streamlined and effective ways to reach Albertsons shoppers through high impact media channels,” said Evan Hovorka, VP of Product and Innovation for Alberstons Media Collective at the CTV Ad Days Summit.

Advertising 277

Advertising Management ATS Marketing 277

Inside Retail

MARCH 11, 2025

The digitalisation of media has seen advertising budgets diverted towards social media campaigns and search engine marketing in Australia, 70 per cent of digital advertising spend goes to Meta and Google. However, the increased use of artificial intelligence (AI) in advertising could have a negative effect.

Advertising 237

Advertising Marketing Consumer Returns 237

Retail TouchPoints

JANUARY 26, 2023

Department of Justice (DOJ) has filed a lawsuit against Google that accuses the tech giant of using its scale to engage in anticompetitive actions in the digital advertising industry. The DOJ, along with eight states, is seeking to “unwind [Google’s] monopolistic grip on the market, and restore competition to digital advertising.” “One

Advertising 299

Advertising Marketing Management ATS 299

Retail TouchPoints

OCTOBER 11, 2024

We’re seeing vision AI support across all parts of the retail business, including back of house, in-store advertising and media, store checkout and curbside pickup. What’s Catching a Shoppers Eye In-store advertisements and displays are a prime example of how vision AI can be used in stores.

Advertising 295

Advertising Drop-Shipping Checkout Supermarket 295

Retail TouchPoints

OCTOBER 14, 2024

(From left to right) Palmar Haasch of Business Insider moderates a session with Webtoon Entertainment’s Alessandra Ferreri, Chris Mathieu and Megan Weales at Advertising Week NY. Both Wattpad and Webtoon have content and creator management teams dedicated to discovering, tracking and analyzing these communities’ activity. “

Advertising 278

Advertising Consumer Marketing Management 278

Retail TouchPoints

DECEMBER 12, 2024

The addition of Grocery TV, which will connect Hy-Vee’s screens to The Trade Desk , will enable RedMedia to manage both offsite and in-store campaigns from a unified platform. In addition to brand advertising, Hy-Vee also will be able to manage its own in-store messaging through Grocery TV’s content management system.

Checkout 276

Checkout Supermarket Advertising Management 276

Retail TouchPoints

FEBRUARY 14, 2025

Advertising and Data Access As brands expand their reach on different marketplaces, they will get access to different data and insights, including (but not limited to) sales trends, customer behavior and keyword performance; 33% of brands noted this being a major benefit of selling through marketplaces. According to Emarketer , U.S.

Fulfillment 216

Fulfillment Shipping Advertising Management 216

Retail TouchPoints

DECEMBER 17, 2024

This lengthened proposal and wedding planning lifecycle has brides spending more time researching, planning and curating their dream day, creating a prime audience for advertisers that Davids Bridal is now uniquely positioned to serve.

Advertising 246

Advertising Planning Finance Consumer 246

Retail TouchPoints

OCTOBER 12, 2023

Walmart Connect , the retailer’s retail media arm, has launched a new certification program to help advertisers of all types and levels understand and adopt the company’s evolving suite of advertising solutions. That’s why we’re making it easier for our advertisers to understand and adopt our rapidly evolving solutions.

Advertising 263

Advertising Marketing Management ATS 263

Retail TouchPoints

SEPTEMBER 18, 2024

Streaming TV platform Roku has introduced Roku Ads Manager, a self-service solution for purchasing CTV advertising. Roku Ads Manager offers insights designed to drive awareness and bottom-of-funnel engagement, as well as improved efficiency and competitive pricing without third-party fees.

Merchant Services 279

Merchant Services Checkout Management Advertising 279

Retail TouchPoints

SEPTEMBER 25, 2023

Shopify is expanding the reach of its merchant advertising tool Audiences to include all major advertising platforms. and Canada Shopify Plus merchants, first debuted in May 2022 , with the goal of helping brands identify and reach target customers on their preferred advertising networks.

Advertising 263

Advertising Apparel Management ATS 263

Retail TouchPoints

APRIL 2, 2024

Walmart plans to take its Connect retail media offering “to the next level” this year, by expanding access to international and non-endemic advertisers, doubling down on self-serve capabilities across its spectrum of advertiser tools and expanding in-store, onsite and offsite advertising opportunities.

Advertising 259

Advertising Planning Marketing Management 259

Retail TouchPoints

JANUARY 21, 2025

WHSmith store locations are in unique settings [that often have] significantly high traffic, especially throughout key moments in the year, said Sean Crawford, Managing Director of SMG North America in an interview with Retail TouchPoints.

Planning 299

Planning Advertising Location Marketing 299

Retail Gazette

MARCH 17, 2025

The Advertising Standards Authority (ASA) has come under fire for alleged double standards in its approach to body image regulation after it blocked an advert for Next while allowing campaigns featuring plus-size models.

Advertising 71

Advertising Promotions Fashion Management 71

Retail TouchPoints

NOVEMBER 6, 2024

This collaboration empowers local grocers to enhance their in-store advertising with real-time promotions and elevate engagement with customers and CPG partners. We look forward to giving more stores the opportunity to differentiate themselves in their market with stunning visuals.”

Location 278

Location Grocer Promotions Supermarket 278

Retail TouchPoints

MARCH 25, 2025

This new integration will give Hy-Vee RedMedia access both to Instacarts ad technology and its CPG advertising ecosystem, which delivers advertiser demand from more than 7,000 brands. For Hy-Vee RedMedia advertisers, the Carrot Ads capabilities will be available later in 2025. More details below.)

Advertising 147

Advertising Fulfillment Grocer Finance 147

Retail TouchPoints

DECEMBER 3, 2024

“The holidays at NBCUniversal are one of the most highly anticipated times of year for fans and brands with iconic programming that engages viewers of all ages,” said Karen Kovacs, President of Advertising and Partnership at NBCUniversal in a statement.

Advertising 278

Advertising Shopping ATS Marketing 278

Inside Retail

FEBRUARY 23, 2025

EMarketer predicts digital retail advertising spending will reach a staggering US$166 billion in 2025, a dramatic leap from the $46.4 Brands now face the challenge of managing campaigns across numerous platforms, navigating evolving privacy concerns, and accurately measuring the impact of their data.

Advertising 130

Advertising Sporting Goods Management Outdoor 130

Retail TouchPoints

OCTOBER 18, 2024

Viewers are more receptive to advertising when it’s seamlessly integrated into their experience and aligns with their interests,” said TaraLynn Marinho, Senior Manager of DTC Brands and Performance Marketing at Roku in the case study. (Image courtesy Roku) Overall, E.l.f.

Advertising 278

Advertising Marketing Management ATS 278

Retail TouchPoints

NOVEMBER 4, 2024

James Weiss, Managing Director, Big Drop If the social media platform goes away, millions of passionate consumers — not to mention the brands that use the platform to connect with them — will be devastated. RTP: Why do you think advertising has been so successful on TikTok ?

Advertising 298

Advertising Marketing Promotions Consumer 298

Inside Retail

NOVEMBER 27, 2024

Approaching Black Friday 2024 In 2024, Australian activewear business LSKD opted to run a shorter Black Friday sale in comparison to last year – with a creative advertising campaign that focused on driving ‘FOMO’ (fear of missing out). We have seen the trend for a few years now and have definitely joined the party in previous years.”

Markdowns 241

Markdowns Promotions Advertising Department Stores 241

Retail TouchPoints

SEPTEMBER 25, 2024

The new advertising solution builds on TikTok’s previously released Search Ads Toggle offering, but it gives brands more control and advanced targeting capabilities. Search Ads campaigns support both traffic and web conversion objectives, allowing advertisers to optimize their campaigns for both scale and performance.

Advertising 288

Advertising Jewelry Shopping Returns 288

Retail TouchPoints

MARCH 18, 2024

Google wants a bigger piece of the traffic driven by retail media advertising. Offsite retail media allows brands to engage with a retailer’s audience in third-party channels not owned by the retailer (like Google Search) and then connect those advertising campaigns back to product sales at the retailer.

Advertising 306

Advertising Management Promotions Shopping 306

Inside Retail

JANUARY 6, 2025

And some seven years on, much to the dismay of retailers, it is now starting to shake the tree and become a real force in the market , as Australian shoppers increasingly turn to alternatives to manage the cost-of-living crisis. billion in sales revenue (across cloud, advertising and marketplace sales) in calendar year 2023, up from $2.63

Fulfillment 240

Fulfillment Shipping Marketing Accessories 240

Retail TouchPoints

JUNE 18, 2024

CVS Media Exchange (CMX), CVS ’ retail media network, is beta testing a new self-service offering for its advertiser partners in collaboration with The Trade Desk. The new offering also will provide advertiser partners with more ways to reach CVS ExtraCare shoppers across off-site channels, including programmatic display and connected TV.

Advertising 270

Advertising ATS Management Marketing 270

Retail TouchPoints

NOVEMBER 27, 2024

Cutting-edge content, influencer campaigns and even online advertising are popular ways to catch the eye. Having run for over a decade as a female-owned independent agency, Davidson’s passion and commitment has shaped Sleek into a symbol of excellence in event management and has earned her a reputation as an expert in her field.

Consumer 277

Consumer Marketing Promotions Customer Experience 277

Retail TouchPoints

MARCH 4, 2025

Signage and in-store communication play a big role here, as do advertisements and online messaging. Without these technologies, managing the complexity of dynamic pricing becomes nearly impossible. Highlighting price decreases or cost-saving opportunities is especially effective in building trust. She has worked with leading U.S.

Grocer 216

Grocer Advertising Management Marketing 216

Retail TouchPoints

MAY 23, 2023

Google unveiled a series of new tools for merchants and advertisers at its annual Google Marketing Live event on May 23, 2023. This will of course be equally useful for merchants’ advertising campaigns.) Merchants in the U.S. Google sits at the heart of the shopping ecosystem,” said Madrigal.

Merchant Services 299

Merchant Services Advertising Shopping Management 299

Inside Retail

MAY 4, 2022

Customers want to have meaningful conversations, not be advertised to. Customers want personal advisors, not advertisers. Mass media and advertising can still play a role to inspire larger audiences, but brands need to also manage the micro interactions to create more personalised experiences that feel more authentic and engaging.

Social Commerce 325

Social Commerce Advertising Management Marketing 325

Retail TouchPoints

JANUARY 28, 2025

But then with this long tail of everybody else, you’re going to want to programmatically manage it , so you put money in, have it optimized and get results based on your goal, whether it’s traffic, incrementality, ROAS, etc. The other thing that I’m seeing at the same time is middle management is getting laid off.

Merchant Services 214

Merchant Services Marketing Advertising Management 214

Retail TouchPoints

OCTOBER 10, 2024

The retail media landscape has rapidly transformed from a niche digital advertising avenue to a significant force, challenging even the dominance of platforms like Amazon and Walmart and allowing brands to open up an entirely new revenue stream. Integrate Technology to Manage Complexity Managing multiple RMNs can be resource-intensive.

Advertising 260

Advertising Management Returns Consumer 260

Retail TouchPoints

FEBRUARY 13, 2024

Amazon and other retailers are relying more and more on these kinds of algorithms that use AI to interpret data from consumers’ spending habits, along with cash flow and profit maximization inputs, to better manage inventory and help determine what items are front and center when consumers hop online to shop.

Consumer 290

Consumer Advertising Management Marketing 290

Retail TouchPoints

NOVEMBER 26, 2024

The partnership includes an integration with Walmart’s Connect retail media platform, which will provide advertisers with more in-depth campaign reporting. Walmart customers love professional football — 86% of surveyed customers told us they watch the games,” said Rich Lehrfeld, General Manager and SVP of Walmart Connect in a statement.

Advertising 288

Advertising Shopping Accounting Marketing 288