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AI Isn’t Going Anywhere: How Retailers Plan to Deploy the Tech in 2024

Retail TouchPoints

Among the current top use cases for AI in retail are: Store analytics and insights; Personalized customer recommendations; Adaptive advertising, promotions and pricing; Stockout and inventory management; and Conversational AI. But many of these tasks may just represent the low-hanging AI fruit.

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Sick of hearing about AI? The key is understanding how to make it work for you

Inside Retail

Targeted advertising: You can use data to target promotions effectively, enhancing campaign ROI. Loss prevention: Employs advanced surveillance techniques to detect and prevent shoplifting. There are nuances with every brand and business that you need to think about and consider.

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Loyalty Is The Key To Survival For Retail

Retail TouchPoints

A moment of both gratitude and loss prevention. Second, because loyalty programs deepen an already positive relationship and keep that mandatory source of revenue flowing, you’re also not spending on hard costs like you would when acquiring new customers, whether through advertising, PR or some other paid promotion.

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5 Key Business Challenges Behind Your Merchandising Strategy

Wiser

The promoting and selling strategies that retailers use to increase sales, boost profits, draw in new customers, improve customer experiences, and shape brand image are all part of merchandising. Often, merchandising includes things like creating a pricing strategy, display design and layout, loss prevention, and store upkeep.

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Facial Recognition: Will Consumers Welcome the Technology?

Wiser

Security and Loss Prevention. In retail, facial recognition can be leveraged by loss prevention teams to monitor shoppers for possible criminal behavior. However, 88 percent of our mystery shoppers said they would like push notifications of coupons, promotions, or other deals upon entering a store.

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The Rise of AI in Retail: Transforming the Industry Online, In-Store, and Socially

365 Retail

By identifying customers as they enter a store, retailers can offer personalized greetings, promotions, and recommendations based on individual preferences and shopping histories. One way facial recognition is being employed in the retail industry is through personalization. Another application of facial recognition is customer analytics.

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Benefits of People Counting and In-store Visitor Analytics for Supermarkets

V Count

Measure The Effectiveness of Marketing and Promotional Campaigns On top of all that, people counting and visitor analytics can also provide valuable and actionable insights into the effectiveness of marketing and promotional campaigns. Let’s get your business to where it belongs together!