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Click, Connect, Convert: How Live Events Integrate with Omnichannel Retail Strategies

Retail TouchPoints

With all this in mind, smart retail marketers must strike a balance between utility and customer experience and add sizzle to in-store and online shopping without allowing one channel to shine brighter than the other. Cutting-edge content, influencer campaigns and even online advertising are popular ways to catch the eye.

Consumer 277
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Online Marketing Courses to Take to Help Your Business

Small Biz Trends

Marketing Customer Analytics, Segmentation, and Targeting. Marketing Customer Analytics, Segmentation, and Targeting teaches you market analysis based on location data and customer data with powerful tools that are readily available. Double your business: Marketing Blueprint/Pricing Strategy.

Marketing 116
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Factors That Affect the Retail Industry Nowadays

Retail Minded

When it comes to offline advertising, retail company owners still turn to us for quality store signage, say B2B signage experts at Front Signs , US sign making company. These methods of advertising have ultimately helped many companies to grow. She loves to share insights and expertise about the advertising and retail industries.

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How to Promote Your Small Business

Wiser

A promotions strategy is a marketing plan that small businesses use to get the word out about their products and services. Promotions are marketing strategies that can include things like discounts, special offers, advertising, public relations activities, events, or even just word of mouth.

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Getting Started with TikTok Influencer Marketing

Small Biz Trends

If you own a business, TikTok marketing can be a great medium for your brand to connect with your customers. With TikTok marketing, you can use TikTok to promote your brand, product, or service by employing different tactics, like influencer marketing, TikTok advertising, and creating organic viral content.

Marketing 141
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The Ins and Outs of Market Research

Wiser

Conducting market research during the development of your product can tell you ahead of time what’s working and not working. Test the product with a sample group of your target market and gain feedback on their likes and dislikes toward the product. Advertisement and Copy Testing. Geographic location.

Marketing 147
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What is Field Marketing and How Can You Get Started?

Wiser

Field marketing is the practice of putting specialized marketers “in the field” to perform product demonstrations, promote products, provide samples, gather intel on how products are displayed , make sales and collect feedback directly from consumers. It can be anything from retail locations and pop-up shops to public spaces.

Marketing 114