Retail TouchPoints

MAY 9, 2025

Speaking of marketing, consider how grocers commonly go to market today CPG brands provide bill backs and off-invoice allowances to individual grocers who then pass those savings along to customers via coupons and other promotions. Unfortunately, those same retailers are struggling today. As such, traditional grocers are losing market share.

Grocer 162

Grocer Supermarket Promotions Customer Experience 162

Retail TouchPoints

SEPTEMBER 16, 2024

With social media expected to drive a large portion of shopping research and conversion this holiday season, Meta has unveiled a slate of new advertising tools to help brands connect with consumers on its platforms. Now advertisers will be able to drive those users to their mobile app to make purchases and connect with them more frequently.

Advertising 279

Advertising Promotions Location Planning 279

Retail TouchPoints

JULY 8, 2021

The companies will jointly invest in new customer experiences, events, marketing and on-premise advertising at Westfield shopping centers across the country, with plans to take the partnership global in the coming months.

Promotions 264

Promotions Advertising Returns Customer Experience 264

Retail TouchPoints

OCTOBER 7, 2020

To ensure the best results this holiday season, advertisers need to account for the change in consumer buying behaviors and develop an advertising strategy that prioritizes online sales. Gone, at least temporarily, are the days of proximity being the single most important factor in who to market toward.

Advertising 159

Advertising Sporting Goods Promotions Consumer 159

Inside Retail

MARCH 13, 2025

IR : What role does user-generated content play in your advertising strategy, and how is the community incentivised to create and share it? Additionally, we host focus groups throughout the year in both existing and new locations to better understand the needs and preferences of each of our communities.

Marketing 211

Marketing Advertising Promotions Location 211

Retail TouchPoints

MARCH 18, 2024

Google wants a bigger piece of the traffic driven by retail media advertising. Offsite retail media allows brands to engage with a retailer’s audience in third-party channels not owned by the retailer (like Google Search) and then connect those advertising campaigns back to product sales at the retailer.

Advertising 306

Advertising Management Promotions Shopping 306

Retail TouchPoints

SEPTEMBER 30, 2022

Capitalizing on In-Store Advertising. Using OOH media and location-based targeting strategies allows retailers to maximize the value of customer floor time to increase basket size and drive revenue. When customers are focusing exclusively on promotions, keep connecting with emotional content that drives long-term bonds.

Marketing 298

Marketing Promotions Advertising Comparison Shopping 298

Retail TouchPoints

JULY 19, 2022

This winding-down period gave advertisers a head start in finding the best ways to perpetuate a healthy, ad-supported web and deliver better customer experiences. Additional data on details like itemized pricing fluctuations, promotion trends and store locations can enhance relevant data points to advertisers.

Advertising 288

Advertising Promotions Consumer Customer Experience 288

Wiser

JULY 25, 2023

That’s why it’s so important for small business owners to understand how to promote their businesses effectively. Effective promotion not only creates awareness among potential customers but also helps to build a distinctive brand image, fostering long-term customer loyalty. What Is a Promotions Strategy?

Promotions 147

Promotions Advertising Marketing Planning 147

Retail TouchPoints

JULY 12, 2024

Digital Shelf Tags Improve Store Efficiency and Sustainability Through a partnership with VusionGroup , Hy-Vee is rolling out digital shelf tags in more than 230 stores to enable real-time updates to product information, pricing and promotions. The digital shelf tags’ offer multiple benefits. to further enrich its online media experience.

Advertising 279

Advertising Checkout Promotions Supermarket 279

Retail TouchPoints

APRIL 1, 2025

The main goal they are trying to achieve is tapping into their own wealth of first-party data to deliver targeted advertisements across online and in-store shopping. boasting 365 locations. According to the State of Digital Grocery: In-Store Media Monetization report by Grocery Doppio, retail media networks for U.S.

Grocer 147

Grocer Checkout Point of Sale Advertising 147

Retail Focus

FEBRUARY 6, 2025

When retailers meet these demands, they reap the rewards of loyalty, word-of-mouth promotion, and repeat purchases. Consolidating loyalty data also grants a deeper insight into customer behaviour, enabling targeted promotions and tailored product suggestions.

Payment Services 147

Payment Services Returns Technical Support Promotions 147

Retail TouchPoints

OCTOBER 13, 2023

Brand marketing teams will now be able reach customers via Samsung Connected TVs, Direct Out-of-Home (OOH) advertising and now, in-store displays. Hy-Vee is implementing Samsung Ads to support its retail media strategy.

Advertising 302

Advertising Promotions Management Marketing 302

Retail Focus

SEPTEMBER 14, 2023

Trust leads to sales This shift towards wanting to be served ad content from already trusted brands calls for a greater cross-channel approach to shopper engagement, which means retailers should consider a blend of 1st party and 3rd party channels within their advertising strategies to deliver increased interaction, conversion and sales.

Advertising 162

Advertising Consumer Marketing Spend Supermarket 162

Wiser

JUNE 20, 2023

Promotions are a key component of any successful business strategy. Whether you’re launching a new product, trying to gain more customers, or simply looking to increase brand recognition and loyalty, effective promotions can help you reach your goals. Every brand and retailer is coming out with new promotions all of the time.

Promotions 148

Promotions Advertising Planning Marketing 148

Retail Focus

DECEMBER 12, 2024

With 50 acres of parks, the project aspires to build a community around four commitments: achieving zero carbon emissions, ensuring excellent connectivity, promoting sports and recreation, and creating a place where everyone can thrive. Nhood showcased its Alverca project, located 20 minutes from Lisbon.

Marketing 264

Marketing Fashion Retail Marketing Management 264

Retail TouchPoints

MARCH 29, 2021

But simply buying all of those platforms — CDP, POS, Loyalty, Promotions, Ecommerce, package payment terminals, and pricing and inventory management software — doesn’t automatically put retailers on the path to success. Retailers today are often sold “best in class” component software platforms, as if they are the answer to success.

Advertising 299

Advertising Inventory Management Promotions Marketing 299

Retail TouchPoints

MAY 18, 2023

Pay-per-click advertising (PPC) is among the most cost-effective ways to boost sales online, by allowing brands to efficiently reach the right consumers at the right time. Make Sure Your Product Feed is 100% Accurate A product feed is a file that contains a list of products a brand wants to advertise on Google.

Advertising 277

Advertising Promotions Marketing Checkout 277

Inside Retail

MAY 31, 2023

Investing in warm, strategically located light can make a huge difference to the atmosphere and mood of the store. While events and promotions can help drive foot traffic and increase sales, they do take a lot of time and effort so it’s important to get the planning and execution right. Well-lit stores create a welcoming atmosphere.

Store Layout 334

Store Layout Promotions Customer Experience Marketing 334

Retail TouchPoints

APRIL 14, 2022

From the Facebook Files to Netflix’s documentary The Social Dilemma , we now understand more than ever how social networks and search engines utilize our data not only to sell us products and services but also to promote ideology, opinions, and political views. Behavioral intent data is definitely about to have its time in the sun.

Advertising 295

Advertising Consumer Promotions Location 295

Retail TouchPoints

JUNE 16, 2023

Google’s ever-changing SERP (search engine results page) landscape and intense competition pose a significant challenge for brands, retailers and advertisers striving to maximize their return on ad spend (ROAS). These modifications can vary depending on a variety of factors like search terms, objectives, categories, locations and devices.

Advertising 278

Advertising Marketing Location Consumer 278

Retail TouchPoints

JUNE 30, 2022

Store Analytics combines product location with shopper interaction and purchase data from the stores to give brands aggregated, anonymized insights about the performance of their products, promotions and ad campaigns. Brands can access these insights through a secure dashboard.

Payment Services 230

Payment Services Store Layout Advertising Promotions 230

Retail Focus

JANUARY 7, 2025

It serves as a walking advertisement for your business, boosting your brand recognition as your team goes about their daily tasks. When staff members are out and about, whether on their way to work, during lunch breaks, or attending events, they act as brand ambassadors, subtly promoting your business to the wider public.

Customer Experience 130

Customer Experience Location Advertising Promotions 130

Retail TouchPoints

MAY 24, 2023

In the latest developments, Kroger is looking beyond its websites with plans to expand in-store advertising opportunities, and Walmart is teaming up with more tech partners to help brands get the most out of its retail media network. Kroger Makes Major Push to Expand Retail Media in Stores Kroger plans to add smart screens at 500 of its U.S.

Advertising 263

Advertising ATS Grocer Planning 263

Retail Gazette

OCTOBER 11, 2024

Tesco is set to serve customers brand adverts based on their location within its supermarkets as it ramps up its retail media offer. ” The supermarket unveiled a host of other new options for advertisers during a supplier event in London on Wednesday, including video advertising and store wraps. .”

Location 103

Location Advertising Supermarket Promotions 103

Retail TouchPoints

MARCH 22, 2023

Many brands, including Coach, Louis Vuitton, Samsung, WhatsApp and BMW have caught on to the benefits of this surreal and sensory approach to advertising. Part of successful advertising is understanding how people engage with their environments. The benefits of this new sensory approach to advertising include: 1.

Advertising 290

Advertising Consumer Promotions Marketing 290

Retail TouchPoints

JULY 19, 2021

In fact, the eyewear darling plans to open another three dozen locations by end of this year. The premise and experience is called “SmartCommerce” — and it’s powered by connected devices and packaging that activate digital media and advertising moments across the entire product lifecycle — from the warehouse to a customer’s shopping cart.

Advertising 299

Advertising Consumer Customer Retention Fulfillment 299

Retail TouchPoints

DECEMBER 13, 2022

This means these marketers need a truly omnichannel, flexible advertising strategy that bridges both online and offline channels as more shoppers start toggling between the two again. Marketers can further leverage point-of-purchase inventory to run ads on DOOH screens in key locations right before a purchase is being made.

Telecommunications 278

Telecommunications Advertising Location Kiosk 278

Retail TouchPoints

SEPTEMBER 21, 2022

Within the heavily regulated CBD industry, it’s difficult for brands to advertise their products across the same depth and variety of channels afforded to companies in other categories. Due to compliance regulations, CBD brands have limited options when it comes to promoting and selling their products.

Consumer 305

Consumer Advertising Marketing Promotions 305

Retail Gazette

SEPTEMBER 5, 2023

The positioning of product listings is just one way brands are working with retailers to advertise to the huge audience that many shopping websites attract. Advertising agency GroupM forecasts that sales through the channel will be bigger than TV advertising by 2028.

Advertising 118

Advertising Payment Services Grocer Consumer 118

Retail TouchPoints

OCTOBER 25, 2023

The most effective influencers must have relatability — and when it comes to sharing their authentic lifestyles, micro-influencers are a key, yet often overlooked channel for advertising spend. Others focus on deals found in specific locations, and some, such as Michelle St.

Advertising 290

Advertising Accounting Marketing Promotions 290

Retail Focus

MARCH 25, 2025

Many costs are avoided by digital shops, including multiple locations, large staff teams, and high utility bills. Grocery stores that promote organic or specialty foods frequently include budget lines to attract customers who can no longer afford premium items. Value replaces aspiration across advertising.

Consumer 130

Consumer Drop-Shipping Shipping Store Layout 130

Retail TouchPoints

DECEMBER 5, 2023

Hy-Vee is prioritizing this growth area through a strategic partnership with Samsung that allows the supermarket chain to bring dynamic ads and content into stores, as well as through a robust network of Samsung Connected TVs and Direct Out-of-Home (OOH) advertising channels. “Hy-Vee, This is another way for us to reach those customers.”

Advertising 264

Advertising Marketing Management Customer Experience 264

Retail TouchPoints

JANUARY 11, 2022

Move product with targeted ads : Products are promoted for a host of reasons, but what if promotions were also tied to sustainability goals? Companies can begin allocating a percentage of their overall advertising budget toward sustainability marketing now.

Advertising 261

Advertising Promotions Location Planning 261

Retail TouchPoints

MAY 22, 2023

The digital advertising industry has arrived at its saturation point. With lower price barriers to enter the market, digital advertisers proliferate. Data-driven advertising methods, such as predictive analytics and real-time optimization, unlock the ability to craft ads that are more likely to resonate with your audience.

Advertising 290

Advertising Consumer Marketing Payment Services 290

Retail TouchPoints

AUGUST 19, 2024

In the late 2010s, the obsession with amassing consumer data peaked when retailers were collecting an average of 23 behavioral advertising cookies on their homepages. Its advanced algorithm can now operate on simple, publicly available data and still generate the insights needed to sell advertisements effectively. Almost never.

Consumer 306

Consumer Markdowns Promotions Advertising 306

Retail TouchPoints

JANUARY 12, 2021

Thanks to AI technology, robots can be deployed in shopping malls to perform as an interactive advertising platform and information desk, transforming customer experience, boosting sales and ushering in the smart retail era. Compared with traditional advertising displays, AI robots bridge online and offline environments.

Shopping 288

Shopping Merchant Services Advertising Customer Experience 288