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If Amazon and Walmart Can Do It, So Can You

Retail TouchPoints

Amazon and Walmart have realized this and are now monetizing the physical space they occupy — in the digital realm — through advertising. While advertising on Amazon is still relatively small, it does account for nearly 10% of total revenue, which is more than subscriptions from Amazon Prime, for example. OOH advertising is booming.

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Last-Mile Delivery and Its Impact on Urban Mixed-Use Environments

Retail TouchPoints

The disruption caused by COVID-19 has led to a re-appreciation of relatively compact, walkable neighborhoods, with a mix of uses and opportunities to interact with people outdoors. We also want to keep our open streets and outdoor seating and continue to ride our bikes and exercise outdoors. Bloomberg , 2020).

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Taking the Party to Third-Party Venues: A Look at Party City’s Move into Marketplaces

Retail TouchPoints

With more than 800 stores and another 250 to 300 pop-up locations during its Halloween high season, as well as a strong DTC site, Party City has a pretty solid presence on the U.S. We closed all of our locations in mid-March 2020, which drove a shift in purchasing behavior to ecommerce,” recounted Bharadwaj. “As retail scene.

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Post-COVID Shopping Center Strategies: ‘Digital Districts’ and Landlord-Tenant Collaboration

Retail TouchPoints

The digital natives benefit from a curated location tailored to their audience, while the mall can advertise a slate of cutting-edge concepts. Outdoor Shopping Centers Should Make the Streets Feel Alive. They are also using the space for transitional or pop-up events for retailing and or fitness.

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For Designers and Retailers: How to Put Your Photography to Work

Retail TouchPoints

Retail customers are primed for more than the typical “glamour shots” that architects and advertisers favor, and they are drawn to imagery with a more emotional, personal feel. Use flash outdoor in bright sunlight and turn it off indoors in dim spaces (no, that’s not backwards!) Most importantly, loosen up!

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Westfield backs #letsdolondonbetter campaign to support the nation’s talented artists

Retail Focus

The campaign will also run on a major outdoor adverting site facing both Central London and Westfield bound traffic on the A40 motorway. We’re delighted, alongside our media partners Ocean Outdoor, to give these artists access to the millions of visitors who come to our centres each month, through a host of physical and digital touchpoints.”.

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Ocean Outdoor completes its premium Edinburgh DOOH network with St James Quarter

A1 Retail

Ocean Outdoor has completed its premium digital out of home (DOOH) network in St James Quarter Edinburgh ahead of a series of international summer sports fixtures that started with the Euros and ends with the Paris 2024 Olympics. The completion of the St James Quarter network also facilitates innovative new advertising formats.

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