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If Amazon and Walmart Can Do It, So Can You

Retail TouchPoints

Amazon and Walmart have realized this and are now monetizing the physical space they occupy — in the digital realm — through advertising. While advertising on Amazon is still relatively small, it does account for nearly 10% of total revenue, which is more than subscriptions from Amazon Prime, for example. OOH advertising is booming.

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MAPIC 2024: Highlights of the 2024 Edition

Retail Focus

Located on a site that has remained unused for over 20 years, the operator has a historic opportunity to deliver a highly anticipated project. Situated at the heart of the city and extremely well-connected, the 5-hectare site aims to be open and accessible, featuring 17,000 square metres of public spaces and parks celebrating outdoor living.

Marketing 264
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Post-COVID Shopping Center Strategies: ‘Digital Districts’ and Landlord-Tenant Collaboration

Retail TouchPoints

The digital natives benefit from a curated location tailored to their audience, while the mall can advertise a slate of cutting-edge concepts. Outdoor Shopping Centers Should Make the Streets Feel Alive. They are also using the space for transitional or pop-up events for retailing and or fitness.

Shopping 308
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How retailers can win even before the ‘first moment of truth’

Inside Retail

But perhaps more importantly, trade marketing skills like visibility, shelf placement and trying to secure off-location. It is a poor choice, for example, to just re-run your outdoor campaign closer to the store. This gives brands the option to advertise at shelf and immediately before the FMOT influence choice.

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Last-Mile Delivery and Its Impact on Urban Mixed-Use Environments

Retail TouchPoints

The disruption caused by COVID-19 has led to a re-appreciation of relatively compact, walkable neighborhoods, with a mix of uses and opportunities to interact with people outdoors. We also want to keep our open streets and outdoor seating and continue to ride our bikes and exercise outdoors. Bloomberg , 2020).

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Taking the Party to Third-Party Venues: A Look at Party City’s Move into Marketplaces

Retail TouchPoints

With more than 800 stores and another 250 to 300 pop-up locations during its Halloween high season, as well as a strong DTC site, Party City has a pretty solid presence on the U.S. We closed all of our locations in mid-March 2020, which drove a shift in purchasing behavior to ecommerce,” recounted Bharadwaj. “As retail scene.

ATS 299
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GUESS Elevates Alpine Glamour

365 Retail

GUESS has unveiled its Winter Project for the 2024/2025 season, blending high fashion with immersive experiences across Europes premier alpine locations. Following the success of its debut year, the project highlights branded gondolas, ski lifts, and signature GUESS swings, enhancing outdoor engagement.

Outdoor 65