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Ocean Outdoor completes its premium Edinburgh DOOH network with St James Quarter

A1 Retail

Ocean Outdoor has completed its premium digital out of home (DOOH) network in St James Quarter Edinburgh ahead of a series of international summer sports fixtures that started with the Euros and ends with the Paris 2024 Olympics. The completion of the St James Quarter network also facilitates innovative new advertising formats.

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EV charging stations: A new frontier for supercharged advertising

A1 Retail

Often strategically located near shopping malls, petrol stations and retail parks. Aside from an advertisement, organisations can also utilise this space to demonstrate their sustainability leadership and corporate values. million set to be installed by the end of this year.

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If Amazon and Walmart Can Do It, So Can You

Retail TouchPoints

Amazon and Walmart have realized this and are now monetizing the physical space they occupy — in the digital realm — through advertising. While advertising on Amazon is still relatively small, it does account for nearly 10% of total revenue, which is more than subscriptions from Amazon Prime, for example. OOH advertising is booming.

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Rainier Industries Acquires Outdoor America Images Corporation

VMS

(PRESS RELEASE) TUKWILA, WA — Rainier Industries announces the acquisition of Outdoor America Images (OAI) Corporation, located in Tampa, Fla. Originally located on a dock in downtown Seattle, the company expanded into manufacturing awnings and moved into downtown, changing its name to Puget Sound Tent and Awning.

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Landsec Announces ‘Below The Lights’ Experience Space Beneath Iconic Piccadilly Lights

365 Retail

Operated directly by Landsec’s Spotlight platform, a dedicated team will work in collaboration with Ocean Outdoor, who manage the advertising sales of Piccadilly Lights for Landsec, and cultural marketing agency 160over90, part of Endeavor, to curate a calendar of brand and cultural events for Below The Lights.

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Lessons in standing out from Trader Joe’s, Migros, Bonobos

Inside Retail

Ehrenberg-Bass concludes that, “Unless there is an outstanding functional (especially price and/or location) difference, consumers do not see the brand they buy as differentiated from other brands.” Creativity should be used to grab attention and ensure the brand stands out in a crowded market where everyone seems to offer the same things.

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Last-Mile Delivery and Its Impact on Urban Mixed-Use Environments

Retail TouchPoints

The disruption caused by COVID-19 has led to a re-appreciation of relatively compact, walkable neighborhoods, with a mix of uses and opportunities to interact with people outdoors. We also want to keep our open streets and outdoor seating and continue to ride our bikes and exercise outdoors. Bloomberg , 2020).