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Effective Local Advertising Ideas to Boost Your Business Visibility

Small Biz Trends

Key Takeaways Local Advertising Importance: Effective local advertising enhances visibility, builds community trust, and fosters customer loyalty, essential for small business growth. Measure Success: Track KPIs, such as foot traffic and conversion rates, to evaluate advertising effectiveness and refine your marketing strategies.

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MAPIC 2024: Highlights of the 2024 Edition

Retail Focus

Located on a site that has remained unused for over 20 years, the operator has a historic opportunity to deliver a highly anticipated project. Situated at the heart of the city and extremely well-connected, the 5-hectare site aims to be open and accessible, featuring 17,000 square metres of public spaces and parks celebrating outdoor living.

Marketing 265
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Airbnb Pushes Major App Update, Expands Into Services and Experiences Bookings

Retail Wire

Airbnb Services: Private Chefs, Professional Massage and Spa Treatments, and More Launching with 10 different categories in 260 cities, Airbnb Services is all about allowing guests to be truly pampered while they stay at a booked location.

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Data Scraping: A Vital Industry That’s all Grown Up

Retail TouchPoints

Retail markets move fast, especially now that many, if not all, major retailers are betting big on emphasizing ecommerce over physical locations. Brands need scraped data to identify and shut down unauthorized sellers and to ensure sellers are complying with minimum advertised price (MAP) agreements.

Outdoor 147
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GUESS Elevates Alpine Glamour

365 Retail

GUESS has unveiled its Winter Project for the 2024/2025 season, blending high fashion with immersive experiences across Europes premier alpine locations. Following the success of its debut year, the project highlights branded gondolas, ski lifts, and signature GUESS swings, enhancing outdoor engagement.

Outdoor 64
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Hundreds of shop workers take part in free Retail Trust training ahead of expected peak in abuse this Christmas

A1 Retail

And the Retail Trust has joined forces with outdoor advertising company JCDecaux UK to raise awareness of shop staff abuse on the screens of some of the country’s biggest shopping centres and encourage shoppers to act more kindly this Christmas.

Shopping 104
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How retailers can win even before the ‘first moment of truth’

Inside Retail

But perhaps more importantly, trade marketing skills like visibility, shelf placement and trying to secure off-location. It is a poor choice, for example, to just re-run your outdoor campaign closer to the store. This gives brands the option to advertise at shelf and immediately before the FMOT influence choice.