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Google Rolls Out New Tools to Help Merchants Stand Out on Search

Retail TouchPoints

Just in the time for the holiday shopping season, Google is debuting new features to help merchants capture consumers’ attention in search results, including a small business “tag,” generative AI tools for product imagery and a more detailed business information module in search results. The tools will be available first to U.S.

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What Does ‘Omnichannel’ Mean in 2021? How Marketplaces are Reshaping the Digital Landscape

Retail TouchPoints

Now, at BigCommerce, she helps merchants grow via integrations to channels such as Google, Facebook, Amazon, eBay and Walmart , a task she says is “like walking among giants.”. Gee: Omnichannel for me means a merchant can sell anywhere their shoppers are and fulfill anywhere they place that order.

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Reimagining Shopping Malls Post-COVID

Retail TouchPoints

They provide the venue that connects merchants with customers and offer services and experiences that a single retailer cannot. While retailers can target and engage with customers online, it’s been a long-time struggle for merchants to convert foot traffic into intelligent data. Post-COVID: Shopping = Buying + Experience.

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4 Ways Google is Making it Easier to Shop (and Sell)

Retail TouchPoints

Some of the latest include a price optimization tool for online sellers, AR try-on for beauty products and advanced data insights for merchants. But there is one big difference between Google and the leading online marketplaces— Google offers all this to merchants for free. Bottom line: more traffic = better results for advertisers.

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How One Auto Dealer Revved Up Car Sales in an Unexpected Place – Pinterest

Retail TouchPoints

Catalogs allows merchants of all kinds to upload their active inventory directly to Pinterest and turn those ecommerce listings into dynamic Product Pins, making them more shoppable. More than 40 years on, the company now boasts eight locations across New York’s Hudson Valley region, with a ninth on the way.

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Amazon to Offer Same-Day Store-Based Delivery for PacSun, GNC, Diesel and More

Retail TouchPoints

Amazon is continuing to expand its last mile services beyond its own retail ecosystem with the addition of same-day delivery service from a number of leading retailers’ stores, including PacSun , GNC , SuperDry and Diesel. The service is free for U.S. Sur La Table and 100% Pure also will join this roster in the next few months.

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What Fighting Digital Commerce Fraud has in Common with Maslow’s Hierarchy of Needs 

Retail TouchPoints

Online fraud cost digital commerce merchants $27 billion in 2021 , so it’s no surprise that retailers have redoubled their focus on eliminating these threats. With marketing and advertising costs, discounts, promotions, free shipping, fast deliveries and high returns, leaving money on the digital commerce table isn’t an option.