Retail TouchPoints

JULY 8, 2020

While location intelligence has been almost synonymous with measuring foot traffic to stores, there are much broader applications that retailers and marketers should incorporate into their strategies this new year. Location intelligence helped the QSR leader identify that afternoons were the busiest times for visits (vs.

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Retail TouchPoints

OCTOBER 29, 2024

However, the rising cost of customer acquisition via digital advertising – up 50% over the past two years – is forcing brands to explore new strategies. A recent study found that over 60% of ecommerce brands were not investing in Google Ads, a sign that the digital advertising landscape is changing. In the U.S.,

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Retail TouchPoints

JUNE 13, 2024

The offering brings together a variety of connected TV (CTV) ad serving and measurement solutions, along with Albertsons Media Collective’s shopper data and insights, into a single platform from which advertisers can execute a wide range of CTV initiatives.

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Retail TouchPoints

JULY 21, 2023

The lottery is like a black box, leaving both players and advertisers in awe. For brands and advertisers in this space, the mystery is deeper. Players dream of that jackpot lifestyle while advertisers seek to comprehend the minds of those captivated by the various games that could get them there. What fuels their curiosity?

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Retail TouchPoints

OCTOBER 25, 2023

Ulta Beauty is testing new smart vending tech from SOS that will expand the beauty retailer’s in-store sampling program and add in-store advertising capabilities to its retail media offerings for the first time. SOS Co-founders showcase the smart vending capability at Ulta.

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Retail TouchPoints

DECEMBER 12, 2024

Grocery TV will now power more than 10,000 screens at Hy-Vees 400+ retail locations across the Midwest, reaching shoppers at key store touch points including the entrance, checkout, service departments, aisles and endcaps. The partnership will go live in February 2025.

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Retail TouchPoints

NOVEMBER 18, 2020

To illustrate, here are a few examples of how retailers are using location intelligence to better inform their company’s customer retention strategy this holiday season: Start With Competitive Intelligence. Brands can use location intelligence to reach these customers who ordinarily would have visited their stores pre-COVID-19.

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Retail TouchPoints

JANUARY 22, 2025

How will you transport the units and control their placement in retail locations? For that matter, expanding into retail locations that are out of the way or in less desirable locations should be avoided. Remember, every new market will likely have its distinct guidelines related to PoS displays, promotions and advertising.

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Retail TouchPoints

MARCH 28, 2025

Currently, new lawsuits are being filed nearly every day, particularly in locations where the law is deemed favorable, such as California. The first situation arises when retailers advertise a product at a sale price compared to a higher regular” original “compare at” or “strikethrough” price.

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Retail TouchPoints

MARCH 13, 2025

The acquisition is the latest step by Wonder to combine takeout, delivery and meal kits into a single app now bolstered by an international production company, content studio and advertising business. Wonder opened a food hall in a Quakertown, Pa. Additionally, Tastemade operates streaming channels carrying home, travel and design shows.

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Retail TouchPoints

JULY 17, 2023

looked for a partner when it opened its first physical location in May. He created a TikTok to advertise his idea and made $40,000 in sales during the first month with just one style in one color. “We We’ve always wanted to test out a retail location. The location was in a city where Collars & Co.

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Retail TouchPoints

OCTOBER 26, 2022

Amazon unveiled a slate of new advertising products and capabilities at its unBoxed conference, touting its ongoing mission to “make marketers’ lives easier” and help them adapt to the changes taking place in digital marketing (read: deprecation of the cookie and ongoing privacy regulation). . “We Available in November to eligible U.S.

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Retail TouchPoints

SEPTEMBER 16, 2024

With social media expected to drive a large portion of shopping research and conversion this holiday season, Meta has unveiled a slate of new advertising tools to help brands connect with consumers on its platforms. Now advertisers will be able to drive those users to their mobile app to make purchases and connect with them more frequently.

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Retail TouchPoints

JANUARY 29, 2024

The new network aims to connect advertisers to Planet Fitness’ more than 18.5 The company currently has 2,498 locations across the U.S. population across 2,400 clubs, skewing toward Gen Z and millennials, which our advertising partners are eager to serve in dynamic and efficient ways.”

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Retail TouchPoints

NOVEMBER 27, 2024

Cutting-edge content, influencer campaigns and even online advertising are popular ways to catch the eye. Gymshark, for instance, offers gym classes, a running club and personal training at its flagship location in London. Digital channels are alive with opportunities to dazzle consumers. Several retailers already are leading the way.

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Retail Focus

SEPTEMBER 14, 2023

Trust leads to sales This shift towards wanting to be served ad content from already trusted brands calls for a greater cross-channel approach to shopper engagement, which means retailers should consider a blend of 1st party and 3rd party channels within their advertising strategies to deliver increased interaction, conversion and sales.

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Retail TouchPoints

JANUARY 22, 2024

In the dynamic world of retail, businesses face the ongoing challenges of rising advertising costs alongside a swiftly changing media landscape. Here we explore the complex dimensions of DCO and its fundamental role in optimizing content for retail advertisers.

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Retail TouchPoints

APRIL 27, 2023

Yahoo Advertising has teamed up with ecommerce marketing platform Pear Commerce to bring shoppable ad products to its demand-side advertising platform (DSP). Pear’s technology connects CPGs with more than 3,000 retailers, representing nearly 165,000 locations across the U.S.

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Inside Retail

DECEMBER 11, 2024

Online florist Meg’s Flowers has to pay $1 million in penalties after the Federal Court found the company falsified claims that it was a local florist located in multiple towns, suburbs, or localities that it posted on its websites. The misrepresentations were found to be in breach of the Australian Consumer Law.

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Retail TouchPoints

NOVEMBER 14, 2024

In February 2024 Wonder opened a new food hall location in a Quakertown, Pa. Walmart , and in March 2024 Wonder raised $700 million and revealed plans for operating 90 food hall locations by the end of 2025. Just over one year ago, in October 2023 , Wonder Group acquired meal kit retailer Blue Apron for $103 million.

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Inside Retail

MARCH 13, 2025

IR : What role does user-generated content play in your advertising strategy, and how is the community incentivised to create and share it? Additionally, we host focus groups throughout the year in both existing and new locations to better understand the needs and preferences of each of our communities.

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Retail TouchPoints

JANUARY 4, 2022

Best Buy is the latest retailer to enter the advertising market with the launch of Best Buy Ads, an in-house media company designed to help shoppers explore the retailer’s products, services and offers. Multiple retailers have launched internal advertising divisions to help connect brands with customers.

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Retail TouchPoints

APRIL 19, 2022

Ad fraud is a collection of tactics that fraudulently represent online advertising impressions, clicks, conversion or data events in order to generate revenues for publishers or exhaust advertising budgets for competitors. Ad fraud is any online advertisement cost you pay for a non-targeted buyer. Step 2: Combat Ad Fraud.

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Retail TouchPoints

OCTOBER 2, 2023

A full 60% of marketers believe the era of advertising cookies and IDs is coming to an end. I think everyone’s talking about it but not many people are actually doing a lot of preparation yet,” says one anonymous advertising executive quoted in the study. “I It’s time to say goodbye to cookies. And yet there’s a successional gap.

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Inside Retail

MARCH 19, 2025

However, he sees a huge opportunity to drive personalisation at scale when it comes to Coca-Colas Coke with a meal advertisements. A Coke is pictured alongside a burger, biryani, curry, or tacos depending on the location of the ad. Humans are incredibly effective at noticing AI that is not actually a human, he added.

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Retail TouchPoints

MARCH 18, 2024

Google wants a bigger piece of the traffic driven by retail media advertising. Offsite retail media allows brands to engage with a retailer’s audience in third-party channels not owned by the retailer (like Google Search) and then connect those advertising campaigns back to product sales at the retailer.

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Retail TouchPoints

NOVEMBER 12, 2024

Whether they’re a student preparing for finals, an office administrator who needs to restock supplies or a working professional setting up their home office, we’re excited about all the ways our customers can benefit from having access to office supplies in Grubhub,” said Craig Whitmer, VP of New Verticals at Grubhub in a statement.

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Retail TouchPoints

JULY 19, 2022

This winding-down period gave advertisers a head start in finding the best ways to perpetuate a healthy, ad-supported web and deliver better customer experiences. Additional data on details like itemized pricing fluctuations, promotion trends and store locations can enhance relevant data points to advertisers.

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Retail TouchPoints

OCTOBER 2, 2024

This could be a billboard or advertisement on the street, the look and feel of a storefront design, or the physical and digital displays within a shop. Retailers Rethink Spaces, Blurring the Line Between Shopping and Advertising Studies show that U.S. in-store retail media advertising spending will increase more than 30%.

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Retail TouchPoints

SEPTEMBER 5, 2022

Amazon and Walmart have realized this and are now monetizing the physical space they occupy — in the digital realm — through advertising. While advertising on Amazon is still relatively small, it does account for nearly 10% of total revenue, which is more than subscriptions from Amazon Prime, for example. OOH advertising is booming.

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Retail Gazette

NOVEMBER 29, 2023

Tesco revealed it has installed its 1,800th in-store advertising screen, up from around 400 screens in March this year, as it ramps up its retail media arm. The screens are now present in 420 Tesco shops, making it the largest network in the UK grocery market, according to the grocer.

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Retail Gazette

SEPTEMBER 5, 2023

The positioning of product listings is just one way brands are working with retailers to advertise to the huge audience that many shopping websites attract. Advertising agency GroupM forecasts that sales through the channel will be bigger than TV advertising by 2028.

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Retail Focus

DECEMBER 12, 2024

Located on a site that has remained unused for over 20 years, the operator has a historic opportunity to deliver a highly anticipated project. Located 15 minutes from Riyadh, this 14-square-kilometre urban project draws inspiration from the birthplace of the Kingdom and its historical heritage as a UNESCO World Heritage site.

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Retail Gazette

OCTOBER 11, 2024

Tesco is set to serve customers brand adverts based on their location within its supermarkets as it ramps up its retail media offer. ” The supermarket unveiled a host of other new options for advertisers during a supplier event in London on Wednesday, including video advertising and store wraps. .”

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A1 Retail

NOVEMBER 18, 2024

LED display brand, Absen has once again partnered with the UK’s first carbon neutral digital sign specialist, EcoVista and Retail & Lifestyle destination media experts, Limited Space to transform digital advertising within Romford’s go-to shopping centre, The Liberty. comments Samantha Sida, Co-Founder & Director, Limited Space.

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Retail TouchPoints

JUNE 16, 2023

Google’s ever-changing SERP (search engine results page) landscape and intense competition pose a significant challenge for brands, retailers and advertisers striving to maximize their return on ad spend (ROAS). These modifications can vary depending on a variety of factors like search terms, objectives, categories, locations and devices.

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Retail TouchPoints

MARCH 25, 2024

NBCUniversal has unveiled a series of new capabilities aimed at “bringing television advertising into the performance marketing future” and enhancing TV-enabled commerce opportunities as it readies for the kickoff of the Summer Olympics on July 26, 2024. NBCU’s new Virtual Concessions ad format.

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