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Ahold Delhaize Introduces In-Store Advertising Across its 5 Grocery Banners

Retail TouchPoints

AD Retail Media , the retail media arm of East Coast grocery retail group Ahold Delhaize USA , is enhancing the way shoppers engage with products at the point of purchase through a range of new in-store advertising solutions. Ahold retail banners include Food Lion, Hannaford, Giant Food, The Giant Company and Stop & Shop.

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Grocery’s Future: Retail Media Integration Across In-Store and Online Channels 

Retail TouchPoints

The main goal they are trying to achieve is tapping into their own wealth of first-party data to deliver targeted advertisements across online and in-store shopping. These physical kiosks operate by allowing shoppers to scan their loyalty cards or enter their phone numbers to access personalized offers and digital coupons.

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If Amazon and Walmart Can Do It, So Can You

Retail TouchPoints

Amazon and Walmart have realized this and are now monetizing the physical space they occupy — in the digital realm — through advertising. While advertising on Amazon is still relatively small, it does account for nearly 10% of total revenue, which is more than subscriptions from Amazon Prime, for example. OOH advertising is booming.

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Transforming Retail Experiences Through Digital Signage

Retail TouchPoints

This could be a billboard or advertisement on the street, the look and feel of a storefront design, or the physical and digital displays within a shop. Digital signage, interactive kiosks and product displays are a huge part of this equation. in-store retail media advertising spending will increase more than 30%.

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How United Airlines’ Media Network Helped Univision Engage with Spanish-Speaking Travelers

Retail TouchPoints

Described by the company as a “traveler media network,” United says that Kinective is the “the first media network that uses insights from travel behaviors to connect customers to personalized, real-time advertising, content, experiences and offers from leading brands.” Digital Advertising Sales at TelevisaUnivision, at the event.

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Move Past Hype to Focus on Value with AI Implementations in the POS Space

Retail TouchPoints

AI can generate data that retailers can use to negotiate the terms when third parties want to display products or advertise in the store. Businesses can choose from a range of screens, from large format touchscreens and interactive digital signage to a variety of kiosk and terminal form factors.

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The Future of Car Kiosks in the Auto Industry

Frank Mayer

Offering car kiosks in the dealership and service areas can help put the customer in charge of his or her experience. Car Kiosks for Service Departments. There are numerous advantages automotive kiosks provide to both brands and dealerships. Auto Kiosks to Promote Latest Models. Self-Service as a Sales Tool.

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