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How GSN Makes Buying Fine Jewelry Friction-Free and Fiscally Responsible

Retail TouchPoints

Gem Shopping Network (GSN ) has carved a unique space in the shoppable media market: Its primary business is still conducted via linear television, akin to the Home Shopping Network and QVC, but it also is growing significantly through connected TV (CTV) and streaming platforms like Apple TV, Roku and YouTube.

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Jewelry Retailers: Prepare Your Curbs, not Your Cases, for 2021

Retail TouchPoints

While certain ecommerce verticals saw mind-boggling sales increases in 2020, luxury goods, including jewelry, enjoyed more modest revenue boosts, according to Signifyd Ecommerce Pulse data. Upscale jewelry designer Gorjana, for example, saw 300% growth in 2020, with a 400% monthly increase in sales between April and May 2020 alone.

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TikTok Beefs Up Search Ads Offering Just in Time for Holiday Shopping

Retail TouchPoints

The new advertising solution builds on TikTok’s previously released Search Ads Toggle offering, but it gives brands more control and advanced targeting capabilities. Search Ads campaigns support both traffic and web conversion objectives, allowing advertisers to optimize their campaigns for both scale and performance.

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Fred Segal Enters Metaverse With Launch of the Artcade In-Store Retail Experience

Retail TouchPoints

Shoppers can visit the store and stay connected through social commerce, shoppable livestreams and exclusive offers, delivered via digital out of home advertising and augmented reality pop-up installations.

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How to sell jewelry online

Clover - Retail

Online jewelry sales are competitive, and it’s important to have strong strategies in place to help your business succeed. Maximizing the potential of social media can also help generate a level of visibility and brand loyalty that can help sustain your jewelry business long-term. Are your products handmade?

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EBay Prioritizes Search with New UX Updates  

Retail TouchPoints

A new Shopping View replaces the previous gallery view, providing a full-width display without sidebar ads, so shoppers can easily browse highly visual categories such as clothing, shoes, accessories, jewelry, and toys. The main search page makes large product images the focal point.

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Time to De-Uberize: the Hidden Power of Live Commerce

Retail TouchPoints

It found that 67% of consumers believe that the best shopping experiences of the future will incorporate both human and digital channels. Most of them, of course, achieved their initial success through the use of creative advertising and storytelling, often in mass-market print and television.