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TikTok Beefs Up Search Ads Offering Just in Time for Holiday Shopping

Retail TouchPoints

The new advertising solution builds on TikTok’s previously released Search Ads Toggle offering, but it gives brands more control and advanced targeting capabilities. Search Ads campaigns support both traffic and web conversion objectives, allowing advertisers to optimize their campaigns for both scale and performance.

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How Gorjana Beat Costly, Wasteful Fraudulent Ad Clicks

Retail TouchPoints

Digital advertising, whether it’s placed on search engines like Google or social media sites like Facebook, is the lifeblood of a successful ecommerce site. These attacks can waste both money and effort, and for smaller brands like women’s jewelry retailer Gorjana , even a small amount lost to fraud can be noticeable. “

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Time to De-Uberize: the Hidden Power of Live Commerce

Retail TouchPoints

Most of them, of course, achieved their initial success through the use of creative advertising and storytelling, often in mass-market print and television. Highly functional, Uber-ized commerce usually involves ordering several options and getting them quickly, but then going through the hassle of returning most of them.

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Jewelry Sales Increased Sharply in July, Survey Finds

VMS

jewelry sales were up sharply in July compared to the same month in 2020 as well as in 2019, according to Mastercard SpendingPulse. Jewelry sales were up 82.6 Return of the In-Store Shopper: Brick-and-mortar browsing is making its return, with in-stores sales making up 81.9% July numbers reflect a return to the store.

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Jewelry Marketing Strategies: How to Attract Customers and Boost Sales in a Competitive Market

Independent Retailer

In this article, we will look at the key components of jewelry marketing. Effective Jewelry Marketing Strategies to Boost Sales Let’s take a look at 5 basic strategies that will help you organize your jewelry store’s digital marketing and increase sales. Website navigation should be intuitive and mobile-friendly.

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Best Countertop Display Units for Business

Small Biz Trends

Be they brochures magazines, jewelry, or any item of interest they help boost visibility and sales. You can store and display jewelry, watches, glasses, collectibles and more. The weathered gray wood on a black metal base provides a great spot for jewelry, glasses, electronics, curios, collectibles, and other items.

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Athleisure and the merch economy: What’s defining 2025 trends? 

Inside Retail

The return of athleisure The momentum of sport, fueled by the Paris Olympics, will continue into next year. For next years e-commerce promotions, modernise with casual styling by merchandising checked blazers with jeans, T-shirts, and caps to tie in with ongoing Americana prep stories. Natural fabrics are an integral part of this trend.