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Jewelry Retailers: Prepare Your Curbs, not Your Cases, for 2021

Retail TouchPoints

While certain ecommerce verticals saw mind-boggling sales increases in 2020, luxury goods, including jewelry, enjoyed more modest revenue boosts, according to Signifyd Ecommerce Pulse data. Upscale jewelry designer Gorjana, for example, saw 300% growth in 2020, with a 400% monthly increase in sales between April and May 2020 alone.

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Why David’s Bridal’s New Media Network is Key to its Post-Bankruptcy Future

Retail TouchPoints

There are certainly big brand names associated with specific products like jewelry or dresses, but when it comes to a go-to chain for weddings, theres only one in the U.S. And it’s first party; [advertisers arent] rebuying this audience from a Meta, they’re coming directly to us. Davids Bridal. This isnt just anecdotal.

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How GSN Makes Buying Fine Jewelry Friction-Free and Fiscally Responsible

Retail TouchPoints

Gem Shopping Network (GSN ) has carved a unique space in the shoppable media market: Its primary business is still conducted via linear television, akin to the Home Shopping Network and QVC, but it also is growing significantly through connected TV (CTV) and streaming platforms like Apple TV, Roku and YouTube.

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TikTok Beefs Up Search Ads Offering Just in Time for Holiday Shopping

Retail TouchPoints

The new advertising solution builds on TikTok’s previously released Search Ads Toggle offering, but it gives brands more control and advanced targeting capabilities. Search Ads campaigns support both traffic and web conversion objectives, allowing advertisers to optimize their campaigns for both scale and performance.

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Fred Segal Enters Metaverse With Launch of the Artcade In-Store Retail Experience

Retail TouchPoints

Shoppers can visit the store and stay connected through social commerce, shoppable livestreams and exclusive offers, delivered via digital out of home advertising and augmented reality pop-up installations. The in-house streaming studio will feature live podcasts, e-sports gameplay and more.

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Three trends shaping the luxury retails sector in 2025

Inside Retail

Despite modestly positive expectations for 2024, the luxury retail market did not pan out as merchants had hoped. According to a 2024 report released by global management consulting firm Bain & Company, this market dropped two per cent from an all-time high of US$387 billion to US$381 billion.

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How to sell jewelry online

Clover - Retail

Online jewelry sales are competitive, and it’s important to have strong strategies in place to help your business succeed. Building an engaging eCommerce site and creating a marketing strategy are key to connecting with online buyers. Identify your target market by building customer personas –fictional profiles of your ideal buyers.

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