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Jewelry Retailers: Prepare Your Curbs, not Your Cases, for 2021

Retail TouchPoints

While certain ecommerce verticals saw mind-boggling sales increases in 2020, luxury goods, including jewelry, enjoyed more modest revenue boosts, according to Signifyd Ecommerce Pulse data. Upscale jewelry designer Gorjana, for example, saw 300% growth in 2020, with a 400% monthly increase in sales between April and May 2020 alone.

Jewelry 269
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Claire’s Adds Kohl’s to Growing Roster of Retail Partnerships

Retail TouchPoints

Claire’s is adding to its growing retail presence through a new partnership with Kohl’s that will see an assortment of the brand’s jewelry, accessories and cosmetics featured in Kohl’s stores nationwide in time for the holiday season.

Jewelry 263
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EBay Prioritizes Search with New UX Updates  

Retail TouchPoints

A new Shopping View replaces the previous gallery view, providing a full-width display without sidebar ads, so shoppers can easily browse highly visual categories such as clothing, shoes, accessories, jewelry, and toys.

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Signet Jewelers To Shutter 230 North America And UK Stores

Retail TouchPoints

As an initial step, the company — which operates Kay Jewelers , Zales , Jared The Galleria Of Jewelry , Piercing Pagoda and James Allen jewelry retailers — announced it will permanently shut at least 150 stores in North America and 80 in the UK. After seeing sales sink 40.5% Signet now operates approximately 3,200 stores.

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How Claire’s New IP Universe Started in the Metaverse

Retail TouchPoints

Claire’s relevance was waning in the late 2010s as the shopping malls where so many of its stores were located became less of a destination among young consumers. The first phase, of course, is products, which includes stuffed animals, jewelry, backpacks and other merchandise categories that are synonymous with Claire’s.

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Moving into the Metaverse: Growing Swath of Brands Test Out Virtual Experiences

Retail TouchPoints

Inside SFLMaven’s jewelry store in Decentraland. Visitors to the hub are free to be whomever they choose and celebrate pride 365 days a year, no matter where they may be located in the world. The Digital Upcycling Project collection by Tilda includes 13 jackets, 14 trousers and three hats, each unique. SFLMaven’s Digital Store.

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New Rules of Email: Expert Advice on What Makes Compelling Campaigns in a Well-Trod Medium

Retail TouchPoints

If it’s somebody who is typically buying men’s clothing, and maybe they bought a piece of women’s jewelry around a holiday, you should really be sending them more emails about men’s offers than about women’s. For instance, AMP can help emails feel like living documents rather than stale advertisements. “It’s

Marketing 298