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Ideoclick Expands Advertising Expertise to Instacart, Walmart and Target

Retail TouchPoints

Ecommerce optimization platform Ideoclick has added Instacart, Walmart and Target to its portfolio of supported advertising platforms. The move aims to position Ideoclick as a single advertising management solution with a comprehensive, API-driven view of digital performance across multiple platforms.

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Grocery’s Future: Retail Media Integration Across In-Store and Online Channels 

Retail TouchPoints

The main goal they are trying to achieve is tapping into their own wealth of first-party data to deliver targeted advertisements across online and in-store shopping. According to the State of Digital Grocery: In-Store Media Monetization report by Grocery Doppio, retail media networks for U.S. grocers are valued at $8.5

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7 Tips for Wholesale Inventory Management

Independent Retailer

This is why inventory management is key, especially as retailers look to deal with unsold merchandise after the holidays. “Seemingly overnight, shortages are flipping to inventory surpluses in certain categories. Donate Excess Inventory. Adopt a Probabilistic Model of Inventory Management.

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AI in Action: How Retailers are Transforming Demand Forecasting with New Tech

Retail TouchPoints

One of the most promising is a challenge that has bedeviled merchandisers, marketers and inventory managers for decades, if not centuries demand forecasting. Its already doing so, and generating measurable results in a range of use cases.

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8 Key Ecommerce Automation Strategies That Drive Sustainable and Profitable Growth

Retail TouchPoints

Add the increasing CPC costs at all sorts of paid advertisement channels and harsher competition to that, and you get a not-so-rosy outlook for the market altogether. Advertising. Advertising automation is vital if you want to maximize ROAS and stay competitive. in 2019 to 14.9% at the peak of the pandemic. Eyal Reich, StoreYa.

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The Untapped Potential of Audio in Retail Media Networks

Retail TouchPoints

Gartner reveals that 71% of CMOs believe they lack sufficient budgets to fully execute on advertising strategies, and GroupM expects U.S. Diversifying advertising budgets with omnichannel media, like digital audio, will help advertisers reach unique and performative audiences at scale, with mere clicks of a button.

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How Rising Prices Shape Consumer Behavior

Retail Focus

The Effect on Supply Chains and Inventory Management Inflation turns warehouse shelves from assets to albatrosses. Value replaces aspiration across advertising. Marketing departments face smaller budgets themselves, leading to more focus on cheaper digital campaigns versus traditional advertising methods.

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