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Do You Have What It Takes to go from Wholesale to DTC?

Retail TouchPoints

If you’re a wholesale retailer or brand owner and you haven’t already launched a direct-to-consumer sales channel, you’d better be thinking about it. The global pandemic not only accelerated the growth in ecommerce, it highlighted the shortcomings of wholesale-only sales channels. Fulfillment and Returns. to visit your website.

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DEI Deflates, Retail Media Rises, Mergers Flounder

Retail TouchPoints

Retailers including Walmart are stretching the boundaries of retail media by providing access to non-endemic advertisers and additional in-store opportunities. After moving aggressively into direct sales in 2020 and 2021, Nike had to begin rekindling wholesale relationships with retailers including DSW and Macys in late 2023.

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What Does ‘Omnichannel’ Mean in 2021? How Marketplaces are Reshaping the Digital Landscape

Retail TouchPoints

That led to this huge move toward making sure that people could get their fulfillment story and their operation story in line, where historically they were running their operations and their Amazon business very separately from their dot.com business. As a result, companies had to contemplate, ‘What is my omnichannel strategy?

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The Race to Displace: How Temu and Shein are Redefining Ecommerce

Retail TouchPoints

Amazon’s vast marketplace, combined with its rapid fulfillment and Prime business, effectively calcified its position. Shein and Temu have launched massive advertising campaigns paired with optimized sales tactics to carve out a new niche and redefine the standards of ecommerce success. driven by Chinese competitors. in Sept 2022.

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Instacart Expands Enterprise Offerings with Display Ads and Order Management for Deli and Produce Items

Retail TouchPoints

New capabilities include online and in-store solutions to capture new ad revenue, the ability to bring more of the store online and seamless end-to-end fulfillment solutions.

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Amazon FBA Boosts Sustainability Efforts With Two Circular Commerce Programs

Retail TouchPoints

Amazon has introduced two new Fulfillment by Amazon (FBA) programs to help merchants selling on Amazon resell customer-returned or overstocked items. FBA Liquidations will provider sellers the option to use Amazon’s existing wholesale liquidation partners and technology to recoup potential losses on returned and overstock inventory.

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Are Third-Party Marketplaces the Growth Driver Legacy Retail is Looking for?

Retail TouchPoints

They join a growing roster of retailers that are expanding their online reach by allowing third-party brands to sell directly through their ecommerce sites , bypassing traditional wholesale relationships. Private labels offer the advantage of higher margins but come with the logistical burden of manufacturing and fulfillment.