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Deep dive: What social commerce looks like around the world

Inside Retail

Social commerce – shopping on social media platforms – is expected to reach US$1.2 It is growing three times faster than traditional e-commerce. McKinsey & Co stated in mid-2022 that social commerce comprised more than 13 per cent of China’s total e-commerce sales. trillion ($1.9

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TikTok Goes ‘All in’ on Social Commerce with Robust Suite of New Shopping Features

Retail TouchPoints

This week, the social media platform introduced a sweeping set of new tools and advertising products — including product links , live shopping and even a full-service commerce solution — all aimed at expanding TikTok’s reach from culture and creation into commerce. billion views and counting.

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The four trends defining online retail in 2024

Inside Retail

This means that users are more likely to see highly specialised content from smaller influencers and advertisers, creating niche communities that can have significant influence over consumer spending. Social commerce Social media platforms are becoming ecommerce marketplaces. With over 4.95

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3 Predictions for the Future of Omnichannel 

Retail TouchPoints

In fact, Retail TouchPoints has seen the number of channels used to conduct business grow year after year in its annual Omnichannel and Fulfillment Benchmark Survey. Prediction 2: Diversification of fulfillment services will be key to omnichannel success. The store has become a central hub for omnichannel fulfillment.

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Meta and Amazon Link Up to Enable In-Platform Purchases on Instagram, Facebook

Retail TouchPoints

Meta and Amazon have quietly debuted a new closed-loop social commerce experience that allows Facebook and Instagram users to link their social media accounts to Amazon so they can make purchases directly in-platform.

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The Race to Displace: How Temu and Shein are Redefining Ecommerce

Retail TouchPoints

Amazon’s vast marketplace, combined with its rapid fulfillment and Prime business, effectively calcified its position. Shein and Temu have launched massive advertising campaigns paired with optimized sales tactics to carve out a new niche and redefine the standards of ecommerce success. driven by Chinese competitors. was expensive.

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Walmart’s Cultureverse Gives Black Creators a Voice By Design

Retail TouchPoints

But that’s been one of the goals of the Walmart web3 project The Cultureverse , Justin Breton, Director of Brand Experiences and Strategic Partnerships at Walmart, shared with attendees at Advertising Week New York last week. “We Breton advised other brands considering a metaverse presence to “lean in, test and learn.