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3 Ways Brands are Harnessing the Value of Marketplaces

Retail TouchPoints

Results from Retail TouchPoints annual Omnichannel & Fulfillment Survey show that most respondents conduct business through an average of three different channels and for 35% of them, marketplaces are critical to building brand awareness and driving business growth. According to Emarketer , U.S. in 2024 to $52.3

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Sensing, Not Seeing, with Vision AI as Retail’s Crystal Ball for the Future

Retail TouchPoints

We’re seeing vision AI support across all parts of the retail business, including back of house, in-store advertising and media, store checkout and curbside pickup. What’s Catching a Shoppers Eye In-store advertisements and displays are a prime example of how vision AI can be used in stores.

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Amazon is set to take off in Australia this year, get ready

Inside Retail

billion in sales revenue (across cloud, advertising and marketplace sales) in calendar year 2023, up from $2.63 This, combined with Amazons dedicated focus on building a vast fulfilment network to underpin its delivery proposition, has allowed the brand to achieve the size and scale it has in the UK. Amazon announced it posted over $3.1

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3 Hidden Traps for Retailers this Holiday Season

Retail TouchPoints

Building Flexibility in Forecasting for Variable Advertising Costs TV advertising is still the most common form of advertising in the U.S., Advertising was already likely to be up 5.6% this year (excluding political advertising) to $360 billion – and those high prices could spell disaster. The list continues.

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Navigating the new normal in retail shipping: Insights from Shippit’s new report

Inside Retail

As economic pressures persist and competition increases, customer expectations for shipping and delivery grow. Shippit’s latest State of Shipping Report for 2024 offers a comprehensive look into current trends and challenges facing retailers, shedding light on how businesses can adapt and thrive in this dynamic environment.

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As Meta Flounders, Amazon and Google Prove it’s All About the Advertising

Retail TouchPoints

For the first time the tech giant broke out revenue from its advertising business (more than $31 billion in 2021 — see, you’re impressed) and announced that it will be raising the annual fee for its Prime subscription for the first time since 2018, from $119 a year to $139 a year. All About the Advertising. Since 2018 in the U.S.,

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eBay Ads Holiday Report Reveals Keys to Advertising Success During an Elongated Season

Retail TouchPoints

“What we’re probably going to see is not necessarily more items sold, but because prices are going up due to inflation, consumers are buying the same amount but ultimately spending more, ” predicted Alex Kazim, VP and General Manager of Global Advertising for eBay in an interview with Retail TouchPoints. “We