From bikinis on a kitchen bench to global resort wear brand, Bydee boomed 700pc
Inside Retail
JUNE 27, 2024
“During this time a print went viral – we couldn’t keep it in stock and then copycats came,” Hairis “That’s when it hit – the business had legs and was scalable,” Hairis said “I remember feeling personally victimised when these copies came out, now I’ve realised that’s just how fast-fashion works,” she said. “We’re
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