Advertising Fast Fashion Returns 
Inside Retail
NOVEMBER 27, 2024
Retailers compete for their advertised products to appear high up in online search results, by bidding on keywords. “By definition, when you increase the cost per click, the return on your marketing investment decreases. Shein did not immediately reply to a request for comment.
Inside Retail
MARCH 26, 2023
Amid the rise of fast fashion and social media platforms accelerating consumptive behaviour, it appears that many Australians aren’t wearing or re-wearing the clothes they purchase. This was highlighted by the Fashion Resale Report from online retailer Reluv and Monash University. Consumer behaviours will also inevitably change.
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Retail Focus
DECEMBER 8, 2021
As shoppers return to malls and high streets, this trend shows no signs of abating, as retailers look to provide unique, interactive and frictionless experiences that tie in with digital offerings. One example of this in action is furniture retailer Ikea’s Vienna downtown concept.
Inside Retail
APRIL 19, 2022
But now, with the pandemic posing less of an economic threat than it did just two years ago, and with customers returning to a more ‘normal’ state of shopping, it’s high time for retailers to really consider what is next for the industry. Most retailers tend to focus on the top of the funnel: on their return on advertising.
Inside Retail
FEBRUARY 22, 2023
Yet consumer demand is not wavering and fashion trend cycles are shorter than ever due to social media, fast fashion, and technology. Third-party businesses pay to advertise on prominent e-commerce sites or at the point of sale as a way of reaching relevant audiences.
Retail TouchPoints
JUNE 18, 2021
As online competitors offer rapid delivery, attractive prices and flexible returns, customers are becoming disenchanted and disinterested by the high street, resulting in the takeover of online shopping. The government launched the ‘Shop Local’ week to help local businesses rebuild and recover from the income loss triggered by COVID-19.
365 Retail
DECEMBER 8, 2021
As shoppers return to malls and high streets, this trend shows no signs of abating, as retailers look to provide unique, interactive and frictionless experiences that tie in with digital offerings. One example of this in action is furniture retailer Ikea’s Vienna downtown concept.
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