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As France weighs fast-fashion ban, is the circular economy the future of retail?

Inside Retail

This week, France announced legislation to “limit the excesses of ultra-fast fashion”. Key measures include a ban on advertising for cheap textiles and an environmental charge on low-cost items. But, with an aggressive spend on social media, they are hard to ignore. My shopping addiction is depending on it.

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How Temu and Shein drive up Black Friday marketing costs for US retailers

Inside Retail

Retailers compete for their advertised products to appear high up in online search results, by bidding on keywords. “We are seeing a fundamental shift in search marketing dynamics and the fast fashion brands are now outbidding the traditional retailers, and it does look like their strategies are a lot more aggressive,” she said.

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The Race to Displace: How Temu and Shein are Redefining Ecommerce

Retail TouchPoints

Shein and Temu have launched massive advertising campaigns paired with optimized sales tactics to carve out a new niche and redefine the standards of ecommerce success. billion in advertising during the first year of its U.S. million products to its catalog daily, compared to 35,000 products a year for the fast fashion retailer Zara.

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Report: Forever 21 Will Reestablish  Physical Presence in China With a New Store

Retail TouchPoints

The fast fashion retailer initially re-entered China for the third time in August 2021 through online platforms Vipshop and Pinduoduo. Forever 21 then opened a store on Alibaba ’s Tmall and has begun advertising its offerings for the 618 mid-year shopping festival.

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Short-Form Video and UGC are Reshaping the Realm of Influencer Marketing

Retail TouchPoints

If you spend any time at all on social media it’s hard to escape influencers, and there’s a good reason for that — they are incredibly compelling, both to consumers and advertisers. On the advertiser side, 48% of influencer marketing budgets were spent on Instagram in 2021. Instagram, TikTok and YouTube are Where it’s At.

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Shein and Temu growth rates set to plunge in 2025

Retail Gazette

A report by research and advisory firm Forrester, which examined retail predictions for 2025, said the ecommerce giants would both witness a “plummet” in growth rates, despite “relentless” digital advertising and high-profile adverts, Retail Week reported.

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7 Stories that Shaped 2023 — and What They Foretell for 2024

Retail TouchPoints

Media and Advertising Became More Contextual (and Measurable) Marketing teams are feeling more pressure to perform. Other brands are exploring how to embrace more contextual advertising vehicles — such as retail media , CTV or even shoppable TV — that allow them to reach consumers in a more contextual way. Nicole Silberstein 2.