Retail TouchPoints

FEBRUARY 26, 2025

Players can learn more and buy products from brands like A Dozen Cousins in the ‘Walmart Unlimited’ Commerce Hub. Image courtesy Walmart) The retailers latest excursion into Adaptive Retail may be its most expansive yet Walmart Unlimited , a three-part gaming series on the Spatial platform with integrated commerce functionality.

Advertising 173

Advertising Accounting Marketing Consumer 173

Retail TouchPoints

JUNE 17, 2022

Pinterest is the place to go if you need inspiration for décor, cooking, home improvement projects, summer fashion…the list goes on. In general, Pinners spend 2X more than people on other platforms, so whether they are coming to look for new furniture or fashion or dinnerware, we see a lot of purchase intent.

Merchant Services 299

Merchant Services Social Commerce Advertising Payment Services 299

Inside Retail

JANUARY 16, 2025

The soft luxury sectors growth will be driven by shifting consumer preferences toward personal expression through fashion, the expansion of luxury fashion brands into new categories, influencer and celebrity endorsements and new collaborations, the Coresight analyst explained. billion market in 2023. per cent year-on-year.

Merchant Services 130

Merchant Services Fashion Jewelry Social Commerce 130

Retail TouchPoints

SEPTEMBER 14, 2022

Unfortunately that ancient (1989) bit of cinematic wisdom hasn’t exactly held true in the modern field of social media, where platforms including TikTok , Facebook and Instagram are increasingly pulling back on social commerce initiatives that have failed to attract enough of the right players. is livestream shopping.

Social Commerce 278

Social Commerce Shopping Advertising Consumer 278

Retail TouchPoints

AUGUST 6, 2024

Shein and Temu have launched massive advertising campaigns paired with optimized sales tactics to carve out a new niche and redefine the standards of ecommerce success. ecommerce market with TikTok Shops, delivering the most complete social commerce experience to date. billion in advertising during the first year of its U.S.

Advertising 278

Advertising Fast Fashion Social Commerce Marketing 278

Retail TouchPoints

MARCH 14, 2023

Online fashion retailer ASOS has named Criteo as its exclusive partner for endemic brands’ advertising across its app and web experiences. Advertisers will be able to take advantage of improved targeting and measurement capabilities, and Criteo also will support AMG sales efforts to brands and agencies in key markets.

Advertising 275

Advertising Fashion Point of Sale Marketing 275

365 Retail

DECEMBER 24, 2024

These approaches aim to minimise waste and extend the lifespan of goods, particularly in sectors like fashion and homeware. Omnichannel Innovation and Social Commerce Omnichannel retailthe seamless integration of online and offline shoppingis set to become even more sophisticated by 2025.

Retail Trends 64

Retail Trends Social Commerce Advertising Consumer 64

Retail TouchPoints

MAY 12, 2022

You may have even heard of metaverse fashion week hosted by Decentraland in March 2022. This generation of “Super Creatives” are more likely to engage in social commerce than older generations. They can help you plan and execute experimental initiatives, like a metaverse offering or advertisement.

Marketing 344

Marketing Advertising Social Commerce Planning 344

Retail TouchPoints

JULY 23, 2021

Last year, multiple lockdowns and store closures forced fashion retailers to go online. We have seen new shops, small shops and global fashion brands create or add a stronger online presence to adapt to the changes the pandemic created. . According to Digital Commerce 360 , “consumers spent $861.12 billion online with U.S.

Fashion 264

Fashion Advertising Shopping Consumer 264

Retail TouchPoints

MAY 19, 2023

Example of the new Pinterest Premiere Spotlight advertising offering. To capitalize on the moment, Pinterest has teamed up with Banana Republic as its exclusive partner for a “Wedding Week” programming event.

Accessories 275

Accessories Apparel Advertising Fashion 275

Retail TouchPoints

MARCH 15, 2022

If you spend any time at all on social media it’s hard to escape influencers, and there’s a good reason for that — they are incredibly compelling, both to consumers and advertisers. On the advertiser side, 48% of influencer marketing budgets were spent on Instagram in 2021. Instagram, TikTok and YouTube are Where it’s At.

Marketing 310

Marketing Advertising Consumer Marketing Spend 310

Retail TouchPoints

JUNE 20, 2022

If you discovered, for example, that Dolce & Gabbana is participating in the Decentraland Metaverse Fashion Week , search relevant hashtags to gain feedback on the success of the activation. Advertise in Metaverse . Know why you are advertising in the metaverse and who you expect to reach with your activation.

Advertising 306

Advertising Location Fashion Marketing 306

Retail TouchPoints

JULY 26, 2022

David’s Bridal has already reached more than 16 million consumers through a new shoppable video campaign on TikTok , created in partnership with its digital agency January Digital and digital advertising platform KERV Interactive. The most engaging content categories were style and fashion , food and beverage , and home and garden.

Advertising 278

Advertising Accessories Marketing Shopping 278

Retail TouchPoints

DECEMBER 21, 2023

Media and Advertising Became More Contextual (and Measurable) Marketing teams are feeling more pressure to perform. Other brands are exploring how to embrace more contextual advertising vehicles — such as retail media , CTV or even shoppable TV — that allow them to reach consumers in a more contextual way. Nicole Silberstein 2.

Sporting Goods 306

Sporting Goods Advertising Consumer Apparel 306

Inside Retail

NOVEMBER 29, 2021

Social commerce. Consumers outside China can expect shopping in digital ways to become more fun, social and accessible. Celebrities advertising products for sale is a tried and tested marketing tool for big brands. First, they involve e-commerce platforms, third-party payment, express delivery and social media.

Shopping 246

Shopping Payment Services Advertising Social Commerce 246

Retail TouchPoints

OCTOBER 25, 2023

The most effective influencers must have relatability — and when it comes to sharing their authentic lifestyles, micro-influencers are a key, yet often overlooked channel for advertising spend. For example, a micro-influencer in the apparel space may design their clothing or attend fashion school.

Advertising 290

Advertising Accounting Marketing Promotions 290

Inside Retail

JANUARY 14, 2024

Fake fashion e-shops According to researchers at Avast, an internet security company, more than 4000 fake e-shops were set-up to exploit consumer spending in the post-festive season sales.

Payment Services 260

Payment Services Accounting Advertising Shopping 260

Retail TouchPoints

FEBRUARY 7, 2024

When creating an advertisement or a campaign, there is a clear number-one priority a brand needs to focus on: not just getting a consumer’s attention, but holding it. Fashion brand ASOS’ “ virtual runway ” is a prime example of this — allowing shoppers to see the clothes they wish to purchase modeled on the catwalk.

Customer Retention 287

Customer Retention Customer Experience Advertising Consumer 287

Retail TouchPoints

JANUARY 10, 2023

Further, excess inventory can lead to lost revenue because products that are not sold quickly can become obsolete or go out of fashion. Savvy brands are starting to use short-video formats and livestreaming to social-sell their products. Having a diversified sales channel can also help sellers to better manage their inventory levels.

Payment Services 287

Payment Services Drop-Shipping Fulfillment Shipping 287

Inside Retail

AUGUST 14, 2022

E-commerce is convenient but fashion has the highest rate of returns in the format, due to poor fit, and style support is limited. The Mys Tyler app has since been downloaded by 300,000 women globally, validating the demand for body-relevant fashion. Retail is still the main source of fashion inspiration.

Fashion 130

Fashion Social Commerce Advertising Shopping 130

Retail TouchPoints

MARCH 14, 2022

#RepresentationMatters saw 65% annual global growth on Instagram, and one of the ways retailers can better reach shoppers via social media is by directly championing inclusivity. Beczak called on retailers to “learn about the difference diversity in advertising can make.” Remember that change starts at home.

Advertising 261

Advertising Shopping Fashion Marketing 261

Inside Retail

SEPTEMBER 7, 2023

In the first month after its launch in the US, Temu invested some US$200 million in advertising and planned a US$2 billion budget for the year. Social commerce harnesses a sense of “friendship” conveyed by influencers, making the online shopping experience more engaging and product recommendations more convincing.

Advertising 130

Advertising Promotions Social Commerce Shipping 130

Retail TouchPoints

DECEMBER 12, 2023

6-10, visitors to the Pinterest Predicts Shop on Gansevoort Street were immersed in some of the 23 trends Pinterest has identified for 2024, through a series of immersive displays showcasing products that embody each trend, from fashions and beauty to homewares. …And same Jelly heels available to buy on Pinterest.

ATS 278

ATS Consumer Shopping Fashion 278

Inside Retail

AUGUST 11, 2024

Compared to other platforms, it places greater importance on the quality of text and images and adopts a strict policy towards advertisements, plagiarism, and low-quality content. Brands benefiting from the app Xiaohongshu started as a platform for recommendations on fashion, restaurants, beauty, and travel.

Social Commerce 147

Social Commerce Accounting Beauty and Health Promotions 147

Retail TouchPoints

NOVEMBER 27, 2023

Some people use it as a fashion accessory; they create a monochromatic outfit and match it to the color of their Touchland,” Lisbona shared. These insights then guide Touchland’s content creation and resharing. For example, some people use their Touchland products as a centerpiece for their outfit, so the brand wanted to capitalize on that.

Consumer 296

Consumer Wholesale Marketing Accessories 296

Retail TouchPoints

SEPTEMBER 8, 2020

Although the eTailer has two very distinct target customers — the fashion-forward Millennial and the style-conscious 40-to-50-year-old consumer — there are core behaviors that transcend these distinctions and, ultimately, guide Olivela’s experience strategies.

Consumer 130

Consumer Beauty and Health Fashion Fulfillment 130

Retail TouchPoints

SEPTEMBER 8, 2020

Although the eTailer has two very distinct target customers — the fashion-forward Millennial and the style-conscious 40-to-50-year-old consumer — there are core behaviors that transcend these distinctions and, ultimately, guide Olivela’s experience strategies.

Consumer 130

Consumer Beauty and Health Fashion Fulfillment 130

Inside Retail

JANUARY 11, 2024

The collaboration is the latest example of the surprising level of demand for the humble reusable water bottle, with brands such as Australian label Frank Green and US label Stanley becoming status symbols, thanks to their savvy social media marketing. Frank Green now retails their own purpose-built car cup holder.

Accessories 130

Accessories Marketing Advertising Fashion 130

Retail TouchPoints

JULY 2, 2021

When we had our fashion show, we were able to really open up the door for brands to see the fashion show and models with disabilities.”. We also work with influencers with disabilities to help spread the awareness to their communities and abroad.

Merchant Services 200

Merchant Services Customer Experience Marketing Consumer 200

365 Retail

MAY 23, 2024

By partnering with established resale platforms like Reflaunt and Depop , the social media giant is positioning itself at the forefront of an emerging trend – the convergence of social media, e-commerce, and sustainable fashion. Gone are the days when social sales equated to merely cheap fast fashion tat.

Social Commerce 52

Social Commerce Fashion Fast Fashion Consumer 52

Independent Retailer

JANUARY 5, 2023

Now, shoppers are looking for omnichannel commerce, social commerce, and interactive retail experiences.”. In order to capitalize on ecommerce growth, Sanjay Mehta, Head of Industry and Commerce at Lucidworks , shares some success tips for the new year: 1. 10 Key Wholesale Trends Shaping the Fashion Industry in 2023.

Payment Services 98

Payment Services Consumer Wholesale Finance 98

Retail Assist

JANUARY 17, 2023

Quick commerce, social commerce, marketplaces, greenwashing of brands, a resurgence in physical retail and a rebalancing of ecommerce were key themes during the year. Whilst some press reports suggest there could be a decline in social media usage amidst a shunning of Big Tech, it’s pretty unlikely.

Customer Retention 52

Customer Retention Payment Services Loss Prevention Checkout 52

A1 Retail

FEBRUARY 12, 2024

Spring Fair, the UK’s largest and most inspirational retail marketplace for Home, Gift and Fashion, closed on a high after four days of intensive buying, creativity and fun, and now looks ahead to its 75 th anniversary in 2025. I have enjoyed the adventure into fashion and being involved in whole process of design.”

Fashion 59

Fashion Returns Accounting Management 59

Retail Geek

FEBRUARY 28, 2023

In this episode we cover: Amazon Q4 Earnings Walmart Q4 Earnings US Department of Commerce Q4 e-commerce data Discussion of Temu and other Social Commerce News Don’t forget to like our facebook page, and if you enjoyed this episode please write us a review on itunes. 38:37] Selfish piece of.

Apparel 52

Apparel Drop-Shipping Social Commerce Shipping 52

Retail Geek

OCTOBER 6, 2022

We also discuss the latest news (and controversies) around Facebook and TikTok pulling back from some social commerce initiatives (and pressing forward with others). 31:44] Social commerce still has a bunch of avenues like live streaming does not appear to be a high volume one in the US and then later in the month.

Social Commerce 52

Social Commerce Merchant Services Shopping Dead-Stock 52

Retail Geek

JUNE 25, 2021

The more uncertainty there is in the market it feels like the more advertisers in general want to move. Jason: [19:00] Get all my black turtlenecks from Zorro and up. Marker 03. [22:47]

Apparel 66

Apparel Advertising Marketing Fulfillment 66

Retail TouchPoints

SEPTEMBER 28, 2023

Then you get into a more wants-based product category like fashion. If you are a mid-market brand, you might still want a presence on Amazon; Amazon sells a lot of fashion. But from a discovery perspective, you should also be thinking about social.

Advertising 264

Advertising Consumer Beauty and Health Shopping 264