Retail TouchPoints

NOVEMBER 25, 2024

We’ve brought in some partners who have been in the fashion industry to help with the infrastructure, which we desperately needed. The partnership perfectly aligns with Bogg’s mission of delivering fashionable, functional bags for every lifestyle. But we are looking at advertising in a positive light going forward.

Wholesale 275

Wholesale Advertising Sporting Goods Marketing 275

Retail TouchPoints

MARCH 18, 2025

Macys has emerged as the winning bidder for the exclusive rights to develop Julie Satows best-selling book, When Women Ran Fifth Avenue: Glamour and Power at the Dawn of American Fashion. The retailer plans to develop the non-fiction book into a fictionalized television series and is already on the hunt for a showrunner and talent.

Department Stores 147

Department Stores Advertising Promotions Fashion 147

Retail Focus

DECEMBER 12, 2024

With 50 acres of parks, the project aspires to build a community around four commitments: achieving zero carbon emissions, ensuring excellent connectivity, promoting sports and recreation, and creating a place where everyone can thrive. Fashion, for instance, reflects our projection of a better future and fulfils a need for optimism.

Marketing 264

Marketing Fashion Retail Marketing Management 264

Inside Retail

JANUARY 16, 2025

The soft luxury sectors growth will be driven by shifting consumer preferences toward personal expression through fashion, the expansion of luxury fashion brands into new categories, influencer and celebrity endorsements and new collaborations, the Coresight analyst explained. billion market in 2023. per cent year-on-year.

Merchant Services 130

Merchant Services Fashion Jewelry Social Commerce 130

Retail TouchPoints

JANUARY 12, 2024

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. Recent data shows that online retailers are increasingly relying on social media advertising platforms to reach and engage with their target customers, while search-based channels such as Google Shopping and Bing are becoming less popular.

Social Commerce 320

Social Commerce Beauty and Health Advertising Merchant Services 320

Retail Focus

JULY 26, 2023

Promotion of any product or service in the modern world is not an easy topic. Retail is a particularly difficult mechanism to promote, because it is a large–scale business. However, it is quite realistic to promote it. We have collected several tools in order to promote the retail business easily and clearly.

Promotions 130

Promotions Advertising Fashion Management 130

Inside Retail

FEBRUARY 16, 2025

Supre: Seamless navigation, well-structured search stand out Supres customers praised the female fashion retailers seamless navigation and well-structured search that provide highly relevant results even for specific queries. Clarity, consistency, convenience and efficiency are all a given when these people shop online.

Payment Services 130

Payment Services Checkout Drop-Shipping Advertising 130

Retail TouchPoints

JUNE 9, 2021

The biggest corporate push has been in fashion, and it’s working: 75% of its private label brands are in fashion, and according to Amazon (see exhibit below), fashion private label sales account for 9% of its total fashion first-party (meaning direct or 1P) sales. Volumes are highly uncertain.

Consumer 312

Consumer Fashion Advertising Shipping 312

Retail TouchPoints

AUGUST 6, 2024

Shein and Temu have launched massive advertising campaigns paired with optimized sales tactics to carve out a new niche and redefine the standards of ecommerce success. billion in advertising during the first year of its U.S. million products to its catalog daily, compared to 35,000 products a year for the fast fashion retailer Zara.

Advertising 278

Advertising Fast Fashion Social Commerce Marketing 278

Inside Retail

JANUARY 30, 2023

It will also consider the role of other parties, including advertisers, marketers, brands and social media platforms in facilitating misconduct. Influencer marketing has been a widely popular and effective tactic among fashion brands for many years,” she said. “[But], It follows the ACCC’s crackdown on greenwashing in October 2022.

Advertising 246

Advertising Fashion Consumer Marketing 246

Inside Retail

MARCH 3, 2024

Mosaic Brands is facing legal action for allegedly breaching the Australian Consumer Law by failing to deliver “several hundred thousand products” to its customers within advertised timeframes. This is in contrast to the company’s committed delivery timeframe promoted online of two to 17 business days from the purchase date.

Advertising 264

Advertising Apparel Consumer Fashion 264

Inside Retail

SEPTEMBER 15, 2022

Mosaic Brands advertised a KN95 mask for sale on its Autograph Fashion website in August last year and described it as an “FDA and CE approved” product, however, it was neither backed by the US Food and Drug Administration nor Conformitè Europëenne in the EU.

Fashion 246

Fashion Advertising Consumer Promotions 246

Inside Retail

AUGUST 23, 2022

Asia’s answer to slow fashion, Supermint, has just unveiled its first Hong Kong store at mixed-use retail destination PMQ. We believe we can open up more possibilities for slow fashion and make the fashion journey sustainable. “We Modern women are independent and have unique fashion tastes.

Fashion 130

Fashion Advertising Promotions Marketing 130

Retail TouchPoints

JULY 21, 2022

Etsy has appointed its Chief Product Officer Kruti Patel Goyal as Depop CEO following the resignation of Maria Raga from the leadership role at the fashion resale marketplace. The appointment will be effective Sept.

Advertising 312

Advertising Promotions Management Customer Experience 312

Inside Retail

FEBRUARY 16, 2025

Supre: Seamless navigation, well-structured search stand out Supres customers praised the female fashion retailers seamless navigation and well-structured search that provide highly relevant results even for specific queries. Clarity, consistency, convenience and efficiency are all a given when these people shop online.

Payment Services 130

Payment Services Checkout Drop-Shipping Advertising 130

Inside Retail

DECEMBER 13, 2021

To promote the new feature, JD Sports Australia and Nike launched an advertising campaign helmed by a number of Australian recording artists, creatives and athletes – bringing together the business’ core audiences.

Advertising 244

Advertising Fashion Promotions Shopping 244

Inside Retail

MARCH 25, 2025

Sales tend to surge in the final two weeks of Ramadan, and understanding these peak periods allows brands to optimise promotions and inventory management accordingly, he said. This year, Ramadan began on February 28 and ends on March 30. With consistent trends in recent years, brands can expect similar consumer behaviours in 2025.

Shopping 130

Shopping Inventory Management Consumer Promotions 130

Inside Retail

NOVEMBER 11, 2022

A Commerce Commission investigation found that between 2018 and 2020, the handbag retailer routinely advertised its products as if they were “significantly discounted or being sold at special prices” when they were not. He also agreed with the commission that breaching the Fair Trading Act was “integral to Strandbags’ profitability”.

Advertising 246

Advertising Promotions Consumer ATS 246

Retail TouchPoints

JUNE 26, 2024

Marketing is rarely held accountable beyond the initial purchase and many advertisers are still optimising for revenue. AI is central to powering digital ad campaigns — and we can be certain there’s much more innovation to come — but its black box nature leaves many advertisers struggling to optimise campaigns like Performance Max.

Advertising 264

Advertising Returns Marketing Accounting 264

Inside Retail

MAY 31, 2023

While events and promotions can help drive foot traffic and increase sales, they do take a lot of time and effort so it’s important to get the planning and execution right. Set realistic and measurable targets and outcomes for every event and promotion so you can build on successes and learn from mistakes.

Store Layout 334

Store Layout Promotions Customer Experience Marketing 334

Retail TouchPoints

OCTOBER 25, 2023

The most effective influencers must have relatability — and when it comes to sharing their authentic lifestyles, micro-influencers are a key, yet often overlooked channel for advertising spend. The authenticity of a micro-influencer is often highlighted by the key connections they share to the vertical they promote.

Advertising 290

Advertising Accounting Marketing Promotions 290

Inside Retail

OCTOBER 4, 2022

The sweeps will commence during the coming weeks as part of the consumer watchdog’s compliance and enforcement priorities as it clamps down on deceptive advertising and marketing practices. “Misleading claims about products or services undermine consumer trust and confidence in the market.” Influencers in the spotlight.

Beauty and Health 246

Beauty and Health Advertising Consumer Accounting 246

Retail TouchPoints

SEPTEMBER 29, 2021

This week, the social media platform introduced a sweeping set of new tools and advertising products — including product links , live shopping and even a full-service commerce solution — all aimed at expanding TikTok’s reach from culture and creation into commerce. ” It’s All About the Money, Which in Ecommerce Means Advertising.

Social Commerce 317

Social Commerce Shopping Advertising Marketing 317

Retail TouchPoints

APRIL 9, 2024

A new floral-themed streetcar has hit the streets of Toronto touting the offerings of online fashion retailer Shein as it travels around the city. Visuals from Shein’s Spring/Summer 2024 collections adorn the exterior and interior, and promotions displayed inside the streetcar feature a special discount of 15% off for new customers.

Fashion 264

Fashion Promotions Advertising Retail Marketing 264

Retail Gazette

SEPTEMBER 5, 2023

The positioning of product listings is just one way brands are working with retailers to advertise to the huge audience that many shopping websites attract. Advertising agency GroupM forecasts that sales through the channel will be bigger than TV advertising by 2028.

Advertising 118

Advertising Payment Services Grocer Consumer 118

Inside Retail

APRIL 9, 2024

It is unacceptable to include advertising or promotional material if a customer has no way to opt out of receiving these messages.” “Once emails include this kind of marketing content they are commercial under the spam rules and must include the option to unsubscribe from further messages,” said ACMA member Samantha Yorke. “It

Outdoor 263

Outdoor Advertising Promotions Marketing 263

Retail TouchPoints

MARCH 27, 2024

With more than half of all consumers shopping for secondhand apparel last year, it’s evident that resale is now firmly embedded in the fashion landscape ,” said Neil Saunders, Managing Director at GlobalData , which conducted the research for the report, in a statement. In the U.S. Now the question is: Where does resale go from here?

Apparel 278

Apparel Fast Fashion Consumer Fashion 278

Inside Retail

DECEMBER 13, 2021

The French Government’s international trade agency, Business France, has launched an online showroom to connect French fashion and accessories brands with industry professionals in the APAC region. The business also increased turnover with the launch of a new online store, which it continues to promote through marketing campaigns.

Fashion 130

Fashion Accessories Department Stores Advertising 130

Retail TouchPoints

MAY 10, 2024

He added: “There are plenty of companies promoting services that allow you to use gen AI to change photo backgrounds, but dealing with lingerie and models is a much more complex area.” That was possibly one of the most exciting parts, because we become that first entry point for using this technology for fashion and creativity,” he noted.

Consumer 264

Consumer Fashion Promotions Advertising 264

Inside Retail

MARCH 26, 2023

Amid the rise of fast fashion and social media platforms accelerating consumptive behaviour, it appears that many Australians aren’t wearing or re-wearing the clothes they purchase. This was highlighted by the Fashion Resale Report from online retailer Reluv and Monash University. Consumer behaviours will also inevitably change.

Fast Fashion 246

Fast Fashion Fashion Consumer Returns 246

Retail TouchPoints

JANUARY 28, 2022

Besides rewards programs, traffic-hungry retailers are using fun social media surveys, email promotions/newsletters and in-store kiosks to get their customers to share more of who they are and what they want from their retail experience. Things haven’t been easy of late for the retail sector.

Kiosk 278

Kiosk Outdoor Checkout Marketing 278

Inside Retail

SEPTEMBER 3, 2024

Targeted advertising: You can use data to target promotions effectively, enhancing campaign ROI. Retailers can leverage customer data to offer targeted promotions, accurate product recommendations, and tailored marketing messages. There are nuances with every brand and business that you need to think about and consider.

Loss Prevention 245

Loss Prevention Checkout Shrinkage Supply Chain Management 245

Retail Gazette

APRIL 10, 2024

M&S has been caught using a bottle of wine from Aldi to promote garden furniture on its website. The discounter, which has been sued twice by M&S over its copycat products , took to x – formerly Twitter – to poke fun at the fashion and home retailer for placing its £7.49

Advertising 111

Advertising Promotions Fashion ATS 111

Retail TouchPoints

FEBRUARY 3, 2022

However, by enabling Chat Commerce, retailers are able to gather and apply data in a rapid fashion. Brand pages or accounts with brilliant customer interaction, gorgeous imagery, plus advertisements and gamification combine to make social media a potential marketing utopia.

Consumer 278

Consumer Clienteling Fashion Marketing 278

365 Retail

DECEMBER 24, 2024

These approaches aim to minimise waste and extend the lifespan of goods, particularly in sectors like fashion and homeware. Retailers are also embracing collaborations within unique spaces , which extend beyond the shop floor to host activities such as yoga classes in athleisure stores or art installations in fashion boutiques.

Retail Trends 64

Retail Trends Social Commerce Advertising Consumer 64

Retail TouchPoints

AUGUST 12, 2022

Even though UGC might not fit the narratives and formats that brands have been delivering via traditional advertising, the right type of UGC is a piece of content dedicated to a brand’s product. If a fashion brand posted a customer’s Instagram picture, an online shopper doesn’t have to use their imagination to picture themselves wearing it.

Consumer 245

Consumer Marketing Advertising Promotions 245

Independent Retailer

DECEMBER 17, 2024

This will make it easier to achieve several strategic goals at once: create content that suits the mood and needs of the audience at different times of the year; develop promotions, discounts and gifts related to holidays; stimulate customers to make impulse purchases; create positive emotions and associations with the brand to increase loyalty.

Marketing 52

Marketing Promotions Advertising Planning 52