Retail TouchPoints

DECEMBER 20, 2023

Over three -plus years, I have had the honor of speaking with industry pros who have rich backgrounds in tech, marketing and advertising, operations, finance and so much more. With the rise of retail media, he saw a unique opportunity to bring the robust, data-driven creative of digital advertising to the physical environment.

Advertising 264

Advertising Store Operations Merchant Services Wholesale 264

Retail TouchPoints

JUNE 27, 2022

So what’s the plan? The takeaway here is clear: consumers trust a human recommendation from someone they respect and are less inclined to be convinced by a generic advertisement that shows up in their feed. Employees are not recommending for the masses, they are helping consumers with their specific needs.

Advertising 289

Advertising Employee Engagement Consumer Marketing 289

Retail TouchPoints

AUGUST 15, 2022

As you develop your plans for 2023, consider these recommendations, based on the 2022 survey findings: Diversify Your Marketing Mix . Agility is key in this volatile era and having all hands on deck is key to developing proactive response plans. Moreover, companies should explore different ways to drive product awareness and engagement.

Drop-Shipping 243

Drop-Shipping Shipping Outdoor Customer Retention 243

Inside Retail

JANUARY 26, 2023

Employee retention tips: 10 brilliant HR secrets revealed 1. Understand what impacts your business and plan tactics This can be external factors such as technology or employee expectations, as well as internal influencers. For instance, being stuck in daily operations, or high employee turnover.

Employee Engagement 130

Employee Engagement Planning Target Market Advertising 130

Hyken

SEPTEMBER 10, 2021

This week we feature an article by Tanya Ahmed, a Digital Marketer of Vantage Circle , a cloud-based employee engagement platform. The following five-step plan will help you build a personalized customer experience: . Provide employee feedback platforms that can help stimulate small changes.

Customer Experience 88

Customer Experience Employee Engagement Advertising Consumer 88

I Vend

DECEMBER 13, 2022

Increase employee engagement by 20-30%. All the elements work seamlessly together to help retailers plan, deliver and track their promotions. By analysing that data, they can plan which promotions are likely to capture the interest of shoppers, and what they are going to offer. Increase customer satisfaction by up to 20%.

Promotions 97

Promotions Employee Engagement Checkout Returns 97

Inside Retail

JANUARY 23, 2022

If your corporate clothing features your brand logo, or even your brand colours, you’re building recognition every time someone sees an employee wearing it and in a video call it stands out even more. Consider it free advertising and something that can reinforce your brand plan and objectives in the work environment.

Promotions 130

Promotions Accessories Advertising Marketing 130