Retail TouchPoints

OCTOBER 2, 2024

This could be a billboard or advertisement on the street, the look and feel of a storefront design, or the physical and digital displays within a shop. They even influence how employees engage with customers and deliver value. Retailers Rethink Spaces, Blurring the Line Between Shopping and Advertising Studies show that U.S.

Kiosk 278

Kiosk Advertising Consumer Employee Engagement 278

Retail TouchPoints

DECEMBER 20, 2023

Over three -plus years, I have had the honor of speaking with industry pros who have rich backgrounds in tech, marketing and advertising, operations, finance and so much more. With the rise of retail media, he saw a unique opportunity to bring the robust, data-driven creative of digital advertising to the physical environment.

Advertising 264

Advertising Store Operations Merchant Services Wholesale 264

Retail TouchPoints

JUNE 27, 2022

The takeaway here is clear: consumers trust a human recommendation from someone they respect and are less inclined to be convinced by a generic advertisement that shows up in their feed. Employees are not recommending for the masses, they are helping consumers with their specific needs. Workers want to feel valued by their employer.

Advertising 289

Advertising Employee Engagement Consumer Marketing 289

Wiser

JULY 11, 2022

This can be done in many ways, including both paid and organically generated marketing advertisements. Retail has one of the highest employee turnover rates in the job industry, and continuously having to train and retrain new staff can leave a wide margin for error. 4: Build and Maintain Employee Engagement.

Employee Engagement 146

Employee Engagement Advertising Marketing Promotions 146

Retail TouchPoints

AUGUST 15, 2022

In some cases, they’re even returning to the channels of yester-year to shake things up. In fact, the use of traditional media — such as TV, radio, direct mail and outdoor advertising — as a customer acquisition tool rose from 29% in 2021 to 51% in 2022, second only to email outreach (68%).

Drop-Shipping 243

Drop-Shipping Shipping Outdoor Customer Retention 243

Inside Retail

JANUARY 26, 2023

Research this with current employees and include feedback in your ad; Advertise to your target market Sell your organisation as a great place to work. Onboarding starts with the job offer When you find great people, make sure both their head and heart are engaged.

Employee Engagement 130

Employee Engagement Planning Target Market Advertising 130

Hyken

SEPTEMBER 10, 2021

This week we feature an article by Tanya Ahmed, a Digital Marketer of Vantage Circle , a cloud-based employee engagement platform. Reality: There is seldom a gap between what is digital advertising and offline sales. . Companies build high customer expectations through innovative advertising and word-of-mouth.

Customer Experience 87

Customer Experience Employee Engagement Advertising Consumer 87