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Scot: [0:56] I had I am not a big sports ball person but I watched the Super Bowl every year for the commercials and I had, I know you’re the grand poobah of all things advertising and I had an ad question for you. post so they if you remember back in the day wish was like very slow shipping like to 26 weeks.
Dicks SportingGoods Walmart Target. But so so that was good I did a panel on on sort of growth tactics with a bunch of kind of younger digital native Brands and so that’s fun to get. good conversations with with real people in the industry. kind of like a ship station they acquired point of sale system.
Brand names and SportingGoods retailer so predominantly in the baseball and softball market and we’re on Amazon Walmart eBay and on our Shopify site. Matt: [2:05] No not at all actually spent six months in in college dropped out was one of the original I started selling on eBay 1999.
2:38] Yeah customers basically to take actions that improve the economics of the order like bundling more items together different for slower shipping and basically after listening to Scott and team talk about jet for like. Most of that team then transition to category management sand so I took over the pnl basically for sportinggoods.
That works those cohorts stick and then they can work on the economics because that’s gonna bring more advertisers per order because the more average more orders and more. GTV is going to bring more cpgs in that want to advertise against that then you could argue accelerating Revenue growth accelerating profitable unit economics.
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