This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
For one, geography is no longer a blocker; in fact, around half of consumers recently polled said better deals on social platforms were their biggest motivator. Adding an entire shopping ecosystem on top of social platforms only increases the amount of collected consumer data.
A lot of sellers will start out selling on a single ecommerce marketplace, but then find as time passes that this marketplace gets more saturated — and more expensive to advertise on — making it harder to sell. Savvy brands are starting to use short-video formats and livestreaming to social-sell their products.
We predict that the ongoing shift in buyer behaviour and subsequent move to online shopping will be the driving forces for brands to continue and even accelerate the pace of their Amazon digital transformation sales strategies, as well as use this as an opportunity to improve their digital commerce operations.
In this episode we cover: Amazon Q4 Earnings Walmart Q4 Earnings US Department of Commerce Q4 e-commerce data Discussion of Temu and other SocialCommerce News Don’t forget to like our facebook page, and if you enjoyed this episode please write us a review on itunes. on a Friday night you’re. In China via u.s.
We also briefly discuss e-commerce in Brazil, around Jason’s recent trip to São Paulo. In this episode we recap everything you may have missed if you couldn’t make it to Las Vegas. But apparently like taking the email address of all the people you sell something too and uploading it to a server via an API is too hard.
Shopify launches an ad product such as a retail media network Meta/Google/TikTok lose ad share to new social media platforms and retail media networks. 60 billion in total sales and live streaming was likely less than 1% of that 60 billion so I. [40:48] Jason: [1:02:28] The Tik Tok made me buy it in cap. [1:02:38]
Jason : Made to Order apparel business > 9 figures Yes Retailer offers viable health alt insurance option to consumers No Grocery E-Com > 10% someone deploys(not pilots) MFC Yes Amazon Shopify Competitor (shipping solution) No Retail Media > $20B Yes. commerce penetration says at 16% or better in 2021.
He took that approximated in 34 so that went through yeah if ba you multiply that out and you get about 700 million dollars just drops right out of that 35 cents. So it turns out that last holiday if you look at the third party sell units sold during that period you had two point seven two two point eight billion you have a midpoint of 2.75
You know how they can advertise and like really get this is kind of the negative side of some of the Amazon experience these days I was pretty sure I was in an anchor only mode but but a non anchor product snuck into my cart I end up getting up. Scot: [24:36] Yeah no like wish does it take six months to show up her.
We also discuss the latest news (and controversies) around Facebook and TikTok pulling back from some socialcommerce initiatives (and pressing forward with others). 31:44] Socialcommerce still has a bunch of avenues like live streaming does not appear to be a high volume one in the US and then later in the month.
No Live Streaming Commerce Still not meaningful in US in 2023 (less than 5% of socialcommerce in US) Yes Jason Total Score: 3 of 5 Scot : Amazon uses this 2022 setback/slowdown/reversion to the mean for a public resetting of expectations, but behind the scenes they take share and raise the bar on shipping.
We organize all of the trending information in your field so you don't have to. Join 40,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content