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Australia’s best retailers at returns: Bed Threads, The Iconic, Oroton

Inside Retail

Bed Threads, The Iconic, and Oroton ranked ahead of other retailers in November for overall returns experience in the Online CX Index, Australias first and only online retailer performance platform powered by real data. A seamless return experience can turn a frustrating situation into an opportunity to build trust and loyalty.

Returns 278
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Navigating the new normal in retail shipping: Insights from Shippit’s new report

Inside Retail

As economic pressures persist and competition increases, customer expectations for shipping and delivery grow. Shippit’s latest State of Shipping Report for 2024 offers a comprehensive look into current trends and challenges facing retailers, shedding light on how businesses can adapt and thrive in this dynamic environment.

Shipping 278
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A Financial Tale of Two Former DTC Darlings: Allbirds and Warby Parker

Retail TouchPoints

The company pointed to faster growth in glasses, lower outbound customer shipping costs as a percent of revenue and improved efficiencies in owned optical laboratories as key drivers for this gross margin improvement. The brand’s most significant expenses were tied to marketing and advertising ( 22.8% Gross profit also increased 16.3%

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Google Doesn’t Care if it Sells Products, but it Cares a Lot About Attracting Shoppers. Here’s Why.

Retail TouchPoints

That’s a drop in the bucket compared to Amazon’s 1.7 In return Google gets to aggregate all that inventory , which inevitably drives more traffic and makes its core advertising business that much more attractive. Product Sales May Not Matter, but Advertising Sales Matter a Lot.

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5 Ways Retailers Can Tackle Wavering Customer Loyalty

Retail TouchPoints

In some cases, they’re even returning to the channels of yester-year to shake things up. In fact, the use of traditional media — such as TV, radio, direct mail and outdoor advertising — as a customer acquisition tool rose from 29% in 2021 to 51% in 2022, second only to email outreach (68%). Stand Out Beyond Free Shipping .

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How Brands Can Turn Viral Moments into Lasting Consumer Loyalty

Retail TouchPoints

Imagine scrolling through your feed and stumbling upon a slick advertisement showcasing a stylish, ostensibly high-end product a high-performance vacuum, perhaps, or a stylish doormat. This new drop culture, where excitement builds around smaller, curated releases throughout the year, has become the new norm.

Consumer 231
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First impressions count: why cardboard packaging has a big future in retail

Inside Retail

Get it right, and it is effectively free advertising that money cannot buy.” Adding value through repurposing Another recent trend in packaging that is gaining pace is creating ways for consumers to repurpose product packaging rather than just dropping it into recycling bins. So this is an incredibly valuable opportunity to wow people.