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As Meta Flounders, Amazon and Google Prove it’s All About the Advertising

Retail TouchPoints

For the first time the tech giant broke out revenue from its advertising business (more than $31 billion in 2021 — see, you’re impressed) and announced that it will be raising the annual fee for its Prime subscription for the first time since 2018, from $119 a year to $139 a year. stock market’s history. All About the Advertising.

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Sensing, Not Seeing, with Vision AI as Retail’s Crystal Ball for the Future

Retail TouchPoints

We’re seeing vision AI support across all parts of the retail business, including back of house, in-store advertising and media, store checkout and curbside pickup. What’s Catching a Shoppers Eye In-store advertisements and displays are a prime example of how vision AI can be used in stores.

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A Financial Tale of Two Former DTC Darlings: Allbirds and Warby Parker

Retail TouchPoints

The company pointed to faster growth in glasses, lower outbound customer shipping costs as a percent of revenue and improved efficiencies in owned optical laboratories as key drivers for this gross margin improvement. Its marketing focus clearly paid off: the brand saw its active customer base increase 4.5% of revenue, down from 65.5%

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How to leverage the latest tech to attract and convert customers

Inside Retail

In the second episode of our video series from Shopline, we discuss how artificial intelligence can be used to take the guesswork out of digital advertising, how common mistakes can have a negative impact on conversion and why connecting data in the backend is key. It was just over our target.

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How Country Road dials up personalisation with free digital gifting service

Inside Retail

Helen Marsh, Gift Flick co-founder & CMO, says the aim is to remove the anxiety of ‘shopping before the shipping window cut-off date’ and replace that with a positive, creative new way for consumers to reveal physical gifts through a personalised digital experience. or drop us a line at hello@giftflick.com.au.

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Is Wesfarmers’ Disney duet a sign of things to come?

Inside Retail

Last week, Wesfarmers dropped the gauntlet. . The deal comes at an interesting time, according to advertising firm Spinach’s general manager and media director Ben Willee, with cost of living pressures forcing many Australians to weigh up each expense’s total value. The new subscription deal, which costs $14.99

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Google Doesn’t Care if it Sells Products, but it Cares a Lot About Attracting Shoppers. Here’s Why.

Retail TouchPoints

That’s a drop in the bucket compared to Amazon’s 1.7 In return Google gets to aggregate all that inventory , which inevitably drives more traffic and makes its core advertising business that much more attractive. Product Sales May Not Matter, but Advertising Sales Matter a Lot. Advertising is, of course, the crux of all of this.