Retail TouchPoints

JANUARY 31, 2025

At their very core, brick-and-mortar stores are meant to be the physical manifestation of a brand a distillation of its promise and the experience it aims to create for shoppers and associates alike. As a result, they are collaborating with different teams and functions, especially operations ( 72% ), marketing ( 65% ) and IT ( 57% ).

Visual Merchandising 299

Visual Merchandising Advertising Beauty and Health Marketing 299

VMS

SEPTEMBER 29, 2021

New York-based department store Macy’s has filed a lawsuit to prevent Amazon (Seattle) from using the billboard on top of its Herald Square location, reports CNBC. Macy’s reportedly has been utilizing the billboard to advertise its own business for more than 50 years, but the lease for the space expired last month.

Visual Merchandising 100

Visual Merchandising Advertising Department Stores Location 100

Retail TouchPoints

MARCH 20, 2024

” Constantly Test and Iterate Design Concepts Retailers like Macy’s have made headlines for their moves to right-size their store fleet and invest in new, much smaller , store formats and experiences. “It It also is a way to bring in new customers that may feel intimidated to go into a big store. That’s free advertising.”

Specialty Retailers 278

Specialty Retailers Department Stores Consumer Advertising 278

Retail Focus

DECEMBER 12, 2023

Building Emotional Connections In a world saturated with advertising noise, the significance of fostering emotional connections between brands and consumers cannot be overstated. Parisian department store window displays, a tradition since the beginning of the century, bring the City of Light to life during the festive season.

Consumer 264

Consumer Department Stores Promotions Returns 264

VMS

DECEMBER 16, 2021

Many retailers have stepped up and are pushing the boundaries in terms of window concepts and in-store visual merchandising. It’s keeping customers aware of all that is new in merchandise while piquing their interest in stores that are creating retail theater in their windows.

Visual Merchandising 78

Visual Merchandising Department Stores Advertising Returns 78

Retail Focus

SEPTEMBER 20, 2024

In the US, iconic department store Macy’s partnered up with graphics, wraps and signage provider Capital INK Branding Solutions to create a seasonal window display in the style of a giant Christmas card. “We In addition, we can add graphics to our vehicles and use them as mobile advertising while out on the road.”

Visual Merchandising 147

Visual Merchandising Outdoor Shopping Promotions 147

VMS

APRIL 7, 2021

Nominated by their peers, these multidisciplinary designers, architects and visual merchandisers have demonstrated a dedication to design excellence as well as a commitment to advance the customer experience at retail in ways we are only beginning to imagine. How do you see the role of physical stores changing in the future?

Visual Merchandising 98

Visual Merchandising Advertising Department Stores Space Planning 98