Retail TouchPoints

JANUARY 23, 2024

The positive vibe of the show was largely driven by retail executives’ obvious eagerness to explore which new technologies would help them maximize customer retention and business growth in 2024. Some things have sure returns attached to them, and sometimes you have to make a bet and go with your gut.

ATS 280

ATS Customer Retention Consumer Finance 280

365 Retail

DECEMBER 20, 2023

What is customer retention? Customer retention refers to a company’s capacity to convert purchasers into repeat customers, preventing them from purchasing from a rival. Why is customer retention crucial for businesses?

Customer Retention 52

Customer Retention Merchant Services Clienteling Telecommunications 52

Wiser

NOVEMBER 1, 2023

This technique utilizes technology to deliver personalized ads that specifically target potential customers, gently reminding them of the products they have already shown interest in. The goal is to motivate customers to return to the website and complete their purchase.

Customer Retention 146

Customer Retention Returns Advertising Customer Experience 146

Inside Retail

MARCH 28, 2022

Know your Return on Advertising Spend (ROAS). Advertising through platforms such as Facebook, Instagram, TikTok and Google Ads has been the formula to success for many online retailers. Ideally, you want a fairly steady advertising spend, while your overall revenue has grown at a faster rate. No metric is an island.

Advertising 130

Advertising Customer Retention Drop-Shipping Merchant Services 130

Retail Assist

JANUARY 17, 2023

Brand advertising spend on some of these channels may reduce in favour of retail media networks: these are expected to grow as large retailers look to leverage their digital platforms to generate advertising revenue from their valuable real-time first-party data insights. . The post 2023: The Year of Customer Retention?

Customer Retention 52

Customer Retention Payment Services Loss Prevention Checkout 52

Inside Retail

APRIL 19, 2022

But now, with the pandemic posing less of an economic threat than it did just two years ago, and with customers returning to a more ‘normal’ state of shopping, it’s high time for retailers to really consider what is next for the industry. Most retailers tend to focus on the top of the funnel: on their return on advertising.

Customer Retention 130

Customer Retention Fast Fashion Returns Customer Experience 130

365 Retail

FEBRUARY 9, 2025

Data analytics enables retailers to identify patterns, predict future purchasing decisions, and personalise interactions at every stage of the customer journey. However, failing to act on these insights means missing valuable opportunities to build stronger relationships and enhance long-term customer retention.

Customer Retention 52

Customer Retention Consumer Advertising Marketing 52

Inside Retail

MAY 16, 2022

The most expensive advertising options are not always the most effective. Retailers should also consider the differences between new and existing customers and shape retention strategies accordingly. In many cases, making small changes can generate significant returns. However, data can help find the answers.

Fulfillment 130

Fulfillment Promotions Shipping Returns 130

Inside Retail

SEPTEMBER 19, 2022

Bolduc says that orchestrating the customer experience in the retail industry is the key to customer retention and revenue growth today. Of course, that requires knowing the customer well enough, which requires data – something Acoustic describes as a retailer’s “golden ticket”. “One Data is key.

Customer Experience 147

Customer Experience Customer Retention Marketing Promotions 147

Hyken

AUGUST 29, 2022

(Atlanta Small Business Network) The biggest marketing cost most small businesses face is that of acquiring new customers. Few business owners, however, pay anywhere near as much attention to customer retention, even though keeping an existing customer for longer is a far easier way to grow revenue.

Customer Retention 54

Customer Retention Customer Experience Fulfillment Advertising 54

Independent Retailer

JULY 22, 2022

Word-of-mouth marketing, such as these campaigns, has a 37 percent higher customer retention rate than traditional advertising. The main goal of this tactic is to gain exposure and get new customers. An important thing to remember is that influencer marketing campaigns do not always translate to immediate sales.

Marketing 52

Marketing Customer Retention Advertising Promotions 52

Storis

FEBRUARY 11, 2020

Retail success relies on customer retention. While a store full of customers is ideal, the number that truly counts is how many are loyal to your brand. Repeat customers add value to your business in the form of increased sales, higher conversion rates, and positive word of mouth advertising.

Customer Retention 52

Customer Retention Customer Experience Checkout Advertising 52

CJ Retail Solutions

AUGUST 5, 2024

These strategies will help them maximize return on investment. Store owners can entice customers to spend more time in the store & make more purchases by organizing their space and making it visually appealing. This can range from social media campaigns and email marketing to more conventional advertising & digital marketing.

Visual Merchandising 52

Visual Merchandising Marketing Promotions Target Market 52

V Count

MAY 5, 2021

Measuring visitor footfall traffic with people counting technologies helps you evaluate various aspects of your business, like marketing and advertising efforts, for example. Organizing and holding events to attract customers. Driving traffic from existing customers. Why measure customer retention rate?

Net Profit 52

Net Profit ATV Customer Retention Store Layout 52

365 Retail

AUGUST 17, 2022

As back to school campaigns begin in full swing, the pressure is on retailers to engage with customers in more meaningful and personalised ways. Start by understanding your customer. In fact, according to Cheetah Digital’s report, when it comes to driving sales, email beats paid social and display advertising by up to 128% in the U.K.

Payment Services 57

Payment Services Customer Retention Consumer Customer Experience 57

Retail Minded

FEBRUARY 18, 2023

Did you know that the cost of attracting a new customer is five times more than the cost of retaining the existing one? Because of these exorbitant costs of customer acquisition, businesses are shifting their focus on customer retention to drive repeat purchases among customers. Check out the screenshot below.

Customer Retention 52

Customer Retention Promotions Customer Experience Marketing 52

V Count

FEBRUARY 2, 2024

This is not just about the immediate satisfaction they get from the service; this satisfaction often translates into return visits as they are likely to choose the same service again. Furthermore, a satisfied customer is the best advertising tool through positive word-of-mouth that a business can have.

Checkout 59

Checkout Management Returns Customer Retention 59

Independent Retailer

NOVEMBER 19, 2024

Customers choose a particular brand because it provides the most favorable conditions: convenient location, low prices or fast delivery. Customers return to a brand to take advantage of temporary offers or bonuses. Talk about them when offering your services on advertising platforms.

Wholesale 52

Wholesale Customer Retention Returns Marketing 52

I Love Fashion

MARCH 29, 2021

Also, if ever questioned by an Fashion eCommerce Marketing store owner to list a number of pain points, three things would be on the top of everyone’s pain list: Products returns. Customer retention. Conversion optimization. However, what if there is an apparent solution to resolve all these difficulties? Forum posts.

Fashion 59

Fashion Marketing Jewelry Customer Retention 59

Retalon

AUGUST 22, 2023

GMROI – Gross Margin Return on Inventory Investment Definition GMROI measures how efficient and profitable you are at turning your inventory into gross profit. It provides insight into which products generate the highest return on investment. However, a good rule of thumb is CLV should be 3:1 of customer acquisition cost (CAC).

Customer Retention 41

Customer Retention Returns Payment Services Promotions 41

Hyken

OCTOBER 31, 2022

Let’s take a look at the ways the physical experience impacts the digital customer experience and vice versa. My Comment: While everyone seems to be focused on the ever-emerging digital customer experience, the author of this article is noticing a trend that more customers are returning to physical retail stores.

Customer Experience 10

Customer Experience Customer Retention Advertising Management 10

Rangeme

OCTOBER 14, 2021

You will need to make sure that you have a good customer retention strategy in place to attract the consumers who received your products in a subscription box to become returning customers. Use advertising, public relations, and marketing to make your brand known through various media sources.

Drop-Shipping 52

Drop-Shipping Merchant Services Beauty and Health Shipping 52

Retalon

AUGUST 5, 2020

Gross Margin Return on Investment is the ratio between gross margin dollars and the average inventory costs. While necessary to drive traffic and revenue, promotions must generate an appropriate return. Foot Traffic is a function of customer awareness and a retailer’s merchandising strategy. Why Measure GMROI. Conversion Rate.

Inventory Turnover 41

Inventory Turnover Promotions Merchant Services Markdowns 41

Retalon

FEBRUARY 15, 2024

This technological marvel aids in refining inventory management, shaping marketing strategies, and sculpting pricing frameworks, contributing significantly to sales upliftment and fortified customer allegiance. in 2022, hinting at the burgeoning reliance on these sophisticated tools. Metrics act as a compass guiding these adjustments.

Inventory Management 41

Inventory Management Management Marketing Inventory Turnover 41