Remove Advertising Remove Customer Retention Remove Planning
article thumbnail

How fierce competition in digital channels is reshaping marketing budgets

Inside Retail

Competition in digital marketing is fierce: 81 per cent of retail marketing executives expect it to increase even further this year, and 69 per cent plan to raise their spending accordingly. Economic uncertainty and customer purchasing habits are weighing heavily on marketing leaders’ minds. Explore emerging opportunities.

Marketing 287
article thumbnail

Inside Smart Commerce: The Future of Brick-and-Mortar is ‘Store as Media’

Retail TouchPoints

In fact, experts and practitioners across the retail spectrum largely agree that the store is a crucial vehicle for customer retention, engagement and loyalty. Even once-digital only brands like Warby Parker have doubled down on their store investments. Transforming the Advertising Mix.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Marijuana Customer Loyalty Programs: Embraced by Users, Profitable and Compliant for Retailers

Retail TouchPoints

The marijuana industry is currently under strict and complicated regulations regarding how and where it can advertise. For example, California, Connecticut, and New Jersey — a recent entrant into the ‘fully legal’ category — all differ in their related advertising and marketing laws. Why does customer loyalty work?

article thumbnail

As shoppers hunt for value, are retailers up to the task?

Inside Retail

Retailers are responding to rising shopper expectations by demonstrating value in new ways and many are focused on customer retention (63 per cent), customer acquisition (62 per cent) and marketing and advertising (61 per cent).

article thumbnail

Turning holiday insights into year-round success

Inside Retail

Were there specific price points or bundles that resonated most with customers? Understanding these patterns helps anticipate future demand and plan better for upcoming events like Easter or mid-year sales. Customer segmentation One of the most powerful insights from holiday data lies in understanding who your customers are.

article thumbnail

3 Predictions for the Future of Omnichannel 

Retail TouchPoints

In 2021, retailers shaped their omnichannel strategies around two key issues: customer acquisition ( 63% ) and customer retention ( 58% ). The same percentage of respondents ( 60% ) say they assign store associates to pick products and complete tasks related to order prep — and another 18% plan to do so by the end of the year.

article thumbnail

Welcome to the new customer experience

Inside Retail

While 88 per cent of retail marketers share integrated tech stacks with advertising teams, this alignment alone is not enough. A unified front has to span the entire customer journey. In this regard, retailers are re-evaluating and revolutionising their value propositions for higher customer retention.