Retail TouchPoints

AUGUST 15, 2022

In fact, the use of traditional media — such as TV, radio, direct mail and outdoor advertising — as a customer acquisition tool rose from 29% in 2021 to 51% in 2022, second only to email outreach (68%). Stand Out Beyond Free Shipping . But make no mistake, the return to “traditional” media by no means has to be boring.

Drop-Shipping 243

Drop-Shipping Shipping Outdoor Customer Retention 243

Inside Retail

MARCH 28, 2022

This means not just looking at the cost of the product and the number of units you’re selling, but also being clear on your costs around freight and logistics, tariffs, shipping to customers, warehousing and merchant fees. Know your Return on Advertising Spend (ROAS). No metric is an island.

Advertising 130

Advertising Customer Retention Drop-Shipping Merchant Services 130

Rangeme

OCTOBER 14, 2021

You will need to make sure that you have a good customer retention strategy in place to attract the consumers who received your products in a subscription box to become returning customers. Use advertising, public relations, and marketing to make your brand known through various media sources.

Drop-Shipping 52

Drop-Shipping Merchant Services Beauty and Health Shipping 52

Retail TouchPoints

SEPTEMBER 21, 2021

Leslie Hand, GVP of IDC Retail Insights, discusses the new parameters of the customer experience: “Think about the enhanced customer experience through one-to-one mobile and one-to-many streaming content personalization capabilities — we’re starting to see that pop up. You want to customer service the heck out of your customers.

Payment Services 272

Payment Services Customer Experience Consumer Advertising 272

RETAIL MANAGEMENT SOFTWARE

DECEMBER 24, 2021

Brands are experimenting with new platforms like voice-powered shopping to address increasing acquisition costs and advertising volatility. They’re also emphasizing on customer retention, rewarding and incentivizing current customers to spend more.

Retail Trends 93

Retail Trends Consumer Payment Services Fulfillment 93

Wiser

MARCH 16, 2021

And then perhaps navigating for you to other customers and to really loop in that word of mouth phenomena and therefore you’re going to have your advertising capabilities multiply. Because you have leakage, you losing customers at different digital touchpoints, different transition moments in each funnel.

Marketing 78

Marketing Planning Advertising Consumer 78