Retail TouchPoints

JANUARY 12, 2021

While retailers can target and engage with customers online, it’s been a long-time struggle for merchants to convert foot traffic into intelligent data. Compared with traditional advertising displays, AI robots bridge online and offline environments. Post-COVID: Shopping = Buying + Experience.

Shopping 288

Shopping Merchant Services Advertising Customer Experience 288

Retail TouchPoints

FEBRUARY 7, 2025

Brands that rely solely on AI often fall into the trap of over-automation, losing the human touch that resonates with customers. When programmatic advertising first came into being it promised efficiency, but often failed to deliver long-term brand value.

Marketing 205

Marketing Advertising Consumer Planning 205

Retail TouchPoints

JANUARY 30, 2024

Gen AI, with its vast potential for enhancing efficiency and personalizing customer experiences, also comes with ethical considerations. This could include scenarios like the use of AI in targeted advertising, ensuring that algorithms don’t reinforce stereotypes or invade customer privacy.

Customer Experience 340

Customer Experience Supply Chain Management Promotions Advertising 340

Retail TouchPoints

NOVEMBER 12, 2024

Grubhub, like other delivery services, has been busily expanding its offerings in recent months: In February 2024 CVS partnered with Grubhub for deliveries from its 6,000+ stores; In June 2024 Grubhub added its first national grocery partner, Albertsons , and rolled out a delivery partnership with Starbucks ; In October 2024 Grubhub expanded its advertising (..)

Advertising 162

Advertising Accounting Location Store Operations 162

Retail TouchPoints

MAY 31, 2023

And rather than simply using it for advertisements, brands and retailers can get more creative with the technology. Stop viewing digital signage solely as an advertising platform. Signage, since its inception, has been predominantly used as a form of advertising. Here are a handful of ideas to get you started: 1.

Advertising 278

Advertising Customer Experience Point of Sale Marketing 278

Retail TouchPoints

MAY 29, 2024

AI fuels imagination, leading to a flood of ideas of how to enhance customer experiences, automate tasks and gain an edge in the market. AI can generate data that retailers can use to negotiate the terms when third parties want to display products or advertise in the store.

Merchant Services 327

Merchant Services Kiosk Point of Sale Department Stores 327

Retail TouchPoints

DECEMBER 21, 2023

Which is why this year (and likely next year as well), the focus for resale operators , and the retailers that employ their services, was on tightening up operations as much as expanding them. Media and Advertising Became More Contextual (and Measurable) Marketing teams are feeling more pressure to perform. Nicole Silberstein 2.

Sporting Goods 306

Sporting Goods Advertising Consumer Apparel 306

Retail TouchPoints

JANUARY 24, 2023

.” — Kristi Argyilan, SVP, Retail Media, Albertsons Media Collective “At Nordstrom, we’re excited about the growth of brand advertising and offering new ad platforms and formats such as video to create much richer connections for our customers. Onsite advertising makes up 40% of our investment; 60% is off-site advertising.

Home Furnishings 279

Home Furnishings Advertising Consumer Customer Experience 279

Retail TouchPoints

NOVEMBER 3, 2023

People knew about the Anthropologie brand through the physical experience — the stores, the windows, the candles and cashmere,” said Preis. Compounding this challenge was the onset of COVID-19 that quickly followed. Rather than creating one ad for many, now we create many ads for all.”

Advertising 278

Advertising Apparel Marketing Promotions 278

Retail TouchPoints

OCTOBER 13, 2023

Brand marketing teams will now be able reach customers via Samsung Connected TVs, Direct Out-of-Home (OOH) advertising and now, in-store displays. Hy-Vee is implementing Samsung Ads to support its retail media strategy.

Advertising 302

Advertising Promotions Management Marketing 302

Retail TouchPoints

OCTOBER 2, 2020

In his new role, he will assume additional responsibility for global store operations, global supply chain and outside sales and service. Michael Rowe has been promoted to President of The Home Depot Canada.

Promotions 179

Promotions Merchant Services Store Operations Advertising 179

V Count

APRIL 1, 2021

The most challenging part is converting these visitors into buying customers, not just one-time customers, but regulars as well. Statistics show that providing an excellent customer experience is the key to increasing a business’s conversion rate. This is where Demographic Analysis comes in handy.

Customer Experience 91

Customer Experience Checkout Store Layout Advertising 91

Retail TouchPoints

JULY 6, 2020

For more and more brands, data analysis drives the customer experience, and BEA winners exemplified that trend. stores, although the brand is sold widely by other retailers. “We Using Data To Determine Future Direction. In February 2019, e.l.f. Cosmetics shuttered its 22. We put that investment into digital,” Chopra explained.

Boutique 325

Boutique Customer Experience Location Accessories 325

Retail TouchPoints

MAY 3, 2024

The California-based grocer will roll out Caper Carts, Instacart’s AI-powered smart carts, and FoodStorm, an order management system designed to power the retailer’s food service and catering experiences. Save Mart also will upgrade to Instacart’s Storefront Pro in order to add advertising to its ecommerce storefront.

Grocer 289

Grocer Advertising Management Consumer 289

Retail TouchPoints

APRIL 5, 2023

The retailer also will work to strengthen its global omnichannel ecosystem and scale higher-margin value streams, including advertising , data , memberships and marketplace , to help deliver a better customer experience while driving stronger returns.

Planning 245

Planning Fulfillment Returns Advertising 245

Retail TouchPoints

AUGUST 9, 2022

An old advertising slogan warned that we “never get a second chance to make a first impression,” and it’s a thought retailers should take to heart as they seek solutions for scheduling customer appointments.

Advertising 311

Advertising Accounting Consumer Location 311

Retail TouchPoints

JULY 17, 2023

He created a TikTok to advertise his idea and made $40,000 in sales during the first month with just one style in one color. The retailer’s average customer is a male between the ages of 30 and 65 , with a large percentage being fathers, which made launching in time for Father’s Day important.

Location 237

Location Visual Merchandising Store Operations Wholesale 237

Retail TouchPoints

MAY 13, 2024

The Upside of a Queue Let’s start with the positives: A queue acts as free advertising for the popularity of your product or service. Some of these people may be willing to spend quite a lot of money in your store — but not a lot of time outside it, in the cold. And when it comes to queues, the consensus is mixed.

Boutique 258

Boutique Planning Advertising Customer Experience 258

Retail TouchPoints

APRIL 3, 2024

Other important factors to consider include the age and preferences of your customers. Certain demographics may be more or less receptive to different types of images or advertisements. This reflects real-life customer experiences with your products and encourages others to engage with your brand on social media platforms.

Promotions 279

Promotions Customer Experience Point of Sale Accessories 279

Retail TouchPoints

JULY 10, 2024

This modest we-were-there experience has been re-created and shared many times over on various social channels. In this way, store design borrows from the tested advertising strategy of positioning a product as an aspect of a desired identity, like Jeep commercials that connect with viewers who see themselves as rugged outdoorsy types.

Point of Sale 261

Point of Sale Location Consumer Customer Experience 261

Retail TouchPoints

FEBRUARY 3, 2021

Cutting your online marketing budget : As counterintuitive as it may seem in a down economy, now is actually a great time to boost online advertising for new customers.

Advertising 246

Advertising Marketing Spend Consumer Shopping 246

Retail TouchPoints

MAY 21, 2024

Additionally, network analytics can provide real-time feedback on inventory levels, predict future demand based on historical data and current trends and optimize supply chain operations. Investing in training ensures that the analytics tools are used to their full potential.

Inventory Management 264

Inventory Management Payment Services Store Layout Promotions 264

Retail TouchPoints

AUGUST 29, 2024

Holiday Advice: Focus First on Customer Acquisition Retailers seeking their share of what could be a smaller holiday “pie” also should focus on customer acquisition — and the sooner the better. Advertising costs and space availability will both be at a premium with the 2024 elections in the U.S.

Consumer 278

Consumer Shipping Accounting Planning 278

Retail TouchPoints

NOVEMBER 11, 2021

Another layer of the marketplace conversation is new media and advertising offerings. Some retailers are leveraging their gold mine of data to turn themselves into marketing vehicles for brands seeking to reach their customers, but navigating a path between merchant and media entity can be tricky.

Merchant Services 342

Merchant Services Payment Services Consumer Beauty and Health 342

Retail TouchPoints

NOVEMBER 15, 2023

Once adopted by the mainstream, augmented reality glasses will truly combine the digital and physical shopping experiences to create an entirely new reality. Personalized, In-Person Immersion Mainstream AR glasses adoption will lead to a more personalized shopping experience in-store.

Payment Services 278

Payment Services Shopping Advertising Promotions 278

Retail TouchPoints

DECEMBER 21, 2023

It’s why retailers have introduced personalized experiences everywhere else on their sites — except, for some reason, checkout. For example, marketing and advertising campaigns are tailored around a shopper’s age, gender, geographic location, shopping history and other demographics.

Checkout 278

Checkout Payment Services Kiosk Advertising 278

Retail TouchPoints

MARCH 30, 2023

Retailers will need to be able to pivot quickly to keep up with changing regulations and evolving customer expectations, which means they must develop a 360-degree view of shoppers while understanding sources, expectations and regulations around privacy as they develop a “golden record” that can automate an improved customer experience.

Point of Sale 298

Point of Sale Checkout Consumer Promotions 298

Retail TouchPoints

FEBRUARY 3, 2021

Or will he focus on the core ecommerce/mobile/AWS/advertising businesses?”. “Will Amazon continue to invest in Whole Foods and the Amazon Go platform?,” asked Hilding Anderson, Head of Retail Strategy at Publicis Sapient , in an interview with Retail TouchPoints. “Or

Advertising 277

Advertising Marketing Accounting Management 277

Retail TouchPoints

AUGUST 3, 2020

For example, a retailer could allow the consumer to compare other retailers’ prices on their sites, like the price comparison tools insurance companies advertise. That means retailers have to be transparent with their pricing, but they can go further. That would be a service price-sensitive consumers couldn’t get anywhere else.

Consumer 279

Consumer Fulfillment Retail Trends Shopping 279

Retail TouchPoints

MARCH 20, 2024

“It also is a way to bring in new customers that may feel intimidated to go into a big store. That’s free advertising.” They may see something that looks like a fun social media moment , then they get to interact with it and then they spread it on social media, too.

Specialty Retailers 278

Specialty Retailers Department Stores Consumer Advertising 278

Wiser

MARCH 15, 2022

Using in-store data, you can work against this by comparing how successful certain products are online vs. their in-store counterparts. If there are products that do consistently well online, create in-store deals to entice shoppers and then advertise these deals on your websites. Customer Experience.

Advertising 147

Advertising Consumer Customer Experience Promotions 147

Retail TouchPoints

NOVEMBER 20, 2023

[With stores we also can provide] a really good customer and brand experience: NPS scores for in-store customers are anywhere from 10 to 30 points higher [than for other channels]. Additionally, because we spend a lot on online advertising, having stores helps amortize that expenditure.

Apparel 240

Apparel Marketing Returns Advertising 240

Retail TouchPoints

SEPTEMBER 1, 2020

They gave us a lot of positive publicity and free advertisements, because they said ‘We do need local retail, those are the guys advertising in our newspapers, so let’s support them as well.’ Göritz: We had a lot of positive media feedback, including from the biggest Germany-based media group.

Advertising 165

Advertising Consumer Shopping Management 165

Small Biz Trends

JULY 8, 2021

We have assembled all the numbers you need, including store operations, shopper behaviors, how retailers market their businesses, and much more. If you own a retail store or are considering shop ideas for a new one, take a look at the stats below. Statista reported that there were 328,208 physical stores in 2020 in the US.

Specialty Store 138

Specialty Store Specialty Retailers Social Commerce Advertising 138

Inside Retail

NOVEMBER 27, 2023

From AI-powered inventory systems to smart carts that personalise in-store shopping, the technological innovations are not only reshaping how retailers operate but also how they interact and engage with their customers. Here, we delve deeper into some of the key technologies already steering this change.

Consumer 147

Consumer Checkout Inventory Management Shopping 147

Retail TouchPoints

JULY 14, 2020

All of them are now charging for advertising and other bells and whistles on their sites. RTP: Can you share your perspectives on selling via marketplaces? Riley: From a volume standpoint, working with a marketplace doesn’t necessarily play in your favor. In one example we sold $100,000 worth of merchandise, but it cost us $70,000.

Checkout 207

Checkout Fulfillment Shipping Payment Services 207

Cisco Retail

FEBRUARY 11, 2022

Francisco Market’s customers, associates, and operations all provide glimpses into the business needs retailers currently have, the capabilities that Cisco and its partners provide, and the outcomes that can be achieved through digital transformation. The Customer Experience. Store Operations.

Marketing 122

Marketing Checkout Kiosk Store Operations 122