Remove Advertising Remove Customer Experience Remove Store Layout
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Breaking Barriers: How Brick-and-Mortar Retailers can Deliver Exceptional Customer Experiences

Retail TouchPoints

Understanding the products shoppers tend to buy in a single basket can lead to co-merchandising opportunities that not only drive incremental sales, but also increase convenience for customers by reminding them of complimentary items they may otherwise forget to buy. Most retailers can name their top selling items.

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How to build a bricks-and-mortar store that attracts and retains customers

Inside Retail

Some of them are tried and true, such as store layout and design, customer service and convenience. Using these techniques, retailers can create a positive and engaging shopping experience for their customers, build strong relationships, and drive sales growth over time. Don’t be complacent in this area.

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Amazon to Share Shopper Insights from its Grocery Stores with Brands

Retail TouchPoints

The goal, according to Amazon, is to “allow brands to better understand the path to purchase for their products, helping them to evolve and refine their assortment, merchandising and advertising over time.”. Purchase behavior in stores also will be linked to online shopping activity.

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Sick of hearing about AI? The key is understanding how to make it work for you

Inside Retail

This enables retailers to make data-driven decisions, improve forecasting accuracy, and enhance customer experiences, while also reducing costs and boosting profits. Targeted advertising: You can use data to target promotions effectively, enhancing campaign ROI. Here are the key areas to apply AI in retail.

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Unlocking Retail Growth: The Power of Network Analytics for Strategic Insights

Retail TouchPoints

By examining this network traffic, retailers can gain valuable insights, such as the most frequented areas of a store, the effectiveness of digital signage, the efficiency of store layouts and even the performance of online versus in-store promotions.

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5 Ways to Improve Customer Experience and Increase Conversion Rates

V Count

The most challenging part is converting these visitors into buying customers, not just one-time customers, but regulars as well. Statistics show that providing an excellent customer experience is the key to increasing a business’s conversion rate. This is where Demographic Analysis comes in handy.

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The Secret to Safe, Profitable Pandemic-Era Retail? Look to Video Analytics

Retail TouchPoints

Video content analytics can help managers evaluate the effectiveness of store layouts and displays based on foot traffic flow. Combined with point of sale systems and sales data, this can lead to improved merchandising, in-store displays and increased sales. Customer Demographics. Store Security.