Retail TouchPoints

NOVEMBER 7, 2024

After all, focusing solely on these high-demand moments often means facing increased advertising costs and saturated channels. If every brand within a category is competing for share of voice during these key marketing events, it can lead to customer fatigue. That’s why establishing a brand presence well in advance is crucial.

Marketing 274

Marketing Promotions Consumer Advertising 274

Retail TouchPoints

NOVEMBER 30, 2021

There are two primary areas of marketing innovation underway: shopping rewards and social commerce. Done right, these programs reach customers intelligently and authentically — within the normal flow of their online shopping — surfacing the right offer (e.g. when the customer is actually shopping a given store).

Social Commerce 259

Social Commerce Marketing Advertising Shopping 259

Retail TouchPoints

NOVEMBER 25, 2024

RTP: Have you invested in paid marketing and advertising to grow the brand, or would you attribute most of the Bogg Bag’s success to organic community building? Vaccarella: Organic social has been key. But we are looking at advertising in a positive light going forward. This is just the beginning!

Wholesale 270

Wholesale Advertising Sporting Goods Marketing 270

Retail TouchPoints

DECEMBER 7, 2021

Direct-to-consumer (DTC) brands have a unique advantage in that they own the entire customer experience — and perhaps most important, all the data that is generated along with it. RECOMMENDED LISTENING: Riding the Social Commerce Wave. Historically, many defined social commerce as any sale influenced by social channels.

Social Commerce 256

Social Commerce Consumer Marketing Advertising 256

Retail TouchPoints

AUGUST 6, 2024

Shein and Temu have launched massive advertising campaigns paired with optimized sales tactics to carve out a new niche and redefine the standards of ecommerce success. ecommerce market with TikTok Shops, delivering the most complete social commerce experience to date. Finally, TikTok has rapidly entered the U.S.

Advertising 273

Advertising Fast Fashion Social Commerce Marketing 273

Inside Retail

APRIL 26, 2024

Increasing customer retention rates by as little as 5 per cent can result in 25-95 per cent more profit for your business. You can increase customer retention by creating loyalty programs, improving the customer experience, offering personalised services or promotions, or simply focusing on improving product range or quality.

Customer Retention 277

Customer Retention Fulfillment Social Commerce Supply Chain Management 277

Retail TouchPoints

MARCH 13, 2025

The acquisition is the latest step by Wonder to combine takeout, delivery and meal kits into a single app now bolstered by an international production company, content studio and advertising business.

Advertising 144

Advertising Location Planning Social Commerce 144

Retail TouchPoints

SEPTEMBER 14, 2022

Unfortunately that ancient (1989) bit of cinematic wisdom hasn’t exactly held true in the modern field of social media, where platforms including TikTok , Facebook and Instagram are increasingly pulling back on social commerce initiatives that have failed to attract enough of the right players. is livestream shopping.

Social Commerce 274

Social Commerce Shopping Advertising Consumer 274

Retail TouchPoints

OCTOBER 2, 2024

Every interaction between a consumer and a brand is part of the overall retail experience. This could be a billboard or advertisement on the street, the look and feel of a storefront design, or the physical and digital displays within a shop. They even influence how employees engage with customers and deliver value.

Kiosk 273

Kiosk Advertising Consumer Employee Engagement 273

Retail TouchPoints

MARCH 25, 2024

This year, we’ll hear senior-level executives’ perspectives on how customer experiences are evolving as content, community and commerce converge. With an emphasis on customer experience, RICE has three tailored tracks to reflect the distinct interests and needs of its key audience members.

Social Commerce 257

Social Commerce Loss Prevention Customer Experience Customer Retention 257

Retail TouchPoints

OCTOBER 21, 2023

But that’s been one of the goals of the Walmart web3 project The Cultureverse , Justin Breton, Director of Brand Experiences and Strategic Partnerships at Walmart, shared with attendees at Advertising Week New York last week. “We Breton advised other brands considering a metaverse presence to “lean in, test and learn.

Social Commerce 284

Social Commerce Fulfillment Advertising Shopping 284

Retail TouchPoints

SEPTEMBER 20, 2022

Walmart is expanding the reach of its retail media offerings through a series of new partnerships with TikTok , Snap , Roku and livestreaming platforms Firework and TalkShopLive to enable new off-site and video-based advertising capabilities. The experience will be funded by advertisers through Walmart Connect and Roku Advertising.

Advertising 281

Advertising Apparel Promotions Marketing 281

Retail TouchPoints

AUGUST 9, 2022

Consumers may have a desire to find new brands and unique products from around the globe, but one question may prevent them from clicking “add to cart”: Will this product have the same quality that’s advertised? For example, social commerce is a “big thing” in China, Ahluwalia noted.

Social Commerce 300

Social Commerce Returns Consumer Marketing 300

Retail TouchPoints

JUNE 3, 2021

Even if brands and retailers don’t have a physical store, they have an opportunity to create a seamless customer-focused experience that spans across their branded ecommerce sites, marketplaces and even social channels. Visual Media Optimization: How Better Web Performance Can Drive Customer Experience.

Merchant Services 361

Merchant Services Social Commerce Marketing Consumer 361

Retail TouchPoints

MAY 15, 2024

Using Expedia’s first-party traveler intent and purchase data, the media network can help advertising partners reach consumers via contextual and timely ads. Advertising partners will have access to onsite and offsite advertising capabilities, as well as an in-house creative team to support campaign development across platforms.

Advertising 260

Advertising Planning Shopping Marketing 260

Retail TouchPoints

APRIL 4, 2023

The power lies in creating a content and advertising ecosystem that helps consumers instantly turn their inspiration into action — something that very few platforms have been able to monetize successfully. As a result, while many advertising platforms have seen their performance shrink, Pinterest’s ad business has grown.

Advertising 293

Advertising Consumer Marketing Shopping 293

Retail TouchPoints

FEBRUARY 7, 2024

When creating an advertisement or a campaign, there is a clear number-one priority a brand needs to focus on: not just getting a consumer’s attention, but holding it. Above all else, retailers must have a solid tech foundation in order to enable a gamified customer experience. more involvement than static content.

Customer Retention 281

Customer Retention Customer Experience Advertising Consumer 281

Retail TouchPoints

JULY 22, 2022

We’re kind of like the MoMA of fashion and home , where we curate the best products and brands and you get to experience them [on ShopStyle], but then we link you directly to the retailer to have that relationship from a purchasing standpoint. I’d say we’re more of a social commerce platform than a marketplace.

Fashion 284

Fashion Social Commerce Shopping Advertising 284

Retail TouchPoints

JULY 30, 2020

Heightened competition inspiring hyperlocal, omnichannel advertising. That means both omnichannel retailers and their online-only counterparts will be vying for the same shopper dollar, creating a hyper-competitive advertising landscape.

Merchant Services 315

Merchant Services Advertising Apparel Consumer 315

Retail TouchPoints

AUGUST 17, 2022

They are truly digitally omnipresent, using smartphones, social networks, gaming platforms and the metaverse to connect with each other and express their individuality. By the end of 2024, there will be more than two billion people worldwide classified as Generation Alpha, and they’re already acquiring more spending power: nearly 90% of U.S.

Consumer 274

Consumer Customer Experience Apparel Advertising 274

Retail TouchPoints

DECEMBER 21, 2023

Media and Advertising Became More Contextual (and Measurable) Marketing teams are feeling more pressure to perform. Some brands, like Anthropologie , have masterfully blended traditional tactics (like catalogs) and new digital channels to reach new and loyal customers alike. Nicole Silberstein 2. Alicia Esposito 7.

Sporting Goods 301

Sporting Goods Advertising Consumer Apparel 301

Retail TouchPoints

JANUARY 24, 2023

.” — Kristi Argyilan, SVP, Retail Media, Albertsons Media Collective “At Nordstrom, we’re excited about the growth of brand advertising and offering new ad platforms and formats such as video to create much richer connections for our customers. Onsite advertising makes up 40% of our investment; 60% is off-site advertising.

Home Furnishings 274

Home Furnishings Advertising Consumer Customer Experience 274

Retail TouchPoints

MAY 28, 2024

Google is no longer the world’s default search platform, and it’s no wonder this fact has raised Google’s competitive hackles, since as go users, so go advertisers. Back when Amazon was the biggest threat, Google tackled the problem by putting its energy into the shopping experience. New AI Overviews results page.

Merchant Services 261

Merchant Services Advertising Consumer Marketing 261

Retail TouchPoints

NOVEMBER 11, 2022

Jhaveri will work closely with Sofia Hernandez, TikTok’s Head of Global Business Marketing, who focuses primarily on business and advertising solutions, according to a company spokesperson. While she most recently comes from the sports world, Jhaveri is no stranger to the social media and tech sectors.

Marketing 260

Marketing Advertising Customer Experience Planning 260

Retail TouchPoints

NOVEMBER 3, 2023

People knew about the Anthropologie brand through the physical experience — the stores, the windows, the candles and cashmere,” said Preis. Compounding this challenge was the onset of COVID-19 that quickly followed. Rather than creating one ad for many, now we create many ads for all.”

Advertising 274

Advertising Apparel Marketing Promotions 274

Retail TouchPoints

APRIL 23, 2024

Having spent a whopping $3 billion on online advertising in the U.S. in 2023, China’s Temu is hoping that its online advertising blitz can help it establish a foothold in what is traditionally Amazon’s territory. advertising campaigns, signaling that this trans-Pacific ecommerce battle is only just beginning.

Checkout 260

Checkout Advertising Consumer Marketing 260

Retail TouchPoints

JUNE 17, 2024

Instacart has made advertisements on YouTube shoppable for CPG companies, leveraging its first-party data about consumers to identify and reach high-intent shoppers and receive closed-loop measurement on their campaigns.

Supermarket 272

Supermarket Advertising Shopping Consumer 272

Retail TouchPoints

FEBRUARY 17, 2023

But as brands navigate rising acquisition costs and wavering customer loyalty, D’Arcy believes they need to balance both methods to see true returns on their effort. Over the course of her expansive career in marketing, Kristen D’Arcy has worked for household names like American Eagle , PacSun , Ralph Lauren and Oscar de la Renta.

Marketing 284

Marketing Wholesale Advertising Consumer 284

Retail TouchPoints

AUGUST 30, 2023

This trend is why Henry Rose partnered with Conste l lation to optimize its advertising creative and campaign targeting through the platform, and was ultimately able to generate more than 1.9 million impressions.

Advertising 246

Advertising Promotions Consumer Returns 246

Retail TouchPoints

OCTOBER 7, 2022

Social Commerce Meets Affiliate Marketing. The Independent ’s move is yet another sign that ecommerce has officially moved beyond the store website; consumers increasingly expect to be able to make a purchase when and where inspiration strikes , whether that be on social media, while streaming videos or directly in search engines.

Merchant Services 273

Merchant Services Checkout ATS Fulfillment 273

Inside Retail

JANUARY 14, 2024

The method by which scammers obtain profits from consumers is as alarming, as they skim and store personal and payment details at multiple steps of the supposed customer experience when people create an account or attempt to pay for the items they believe they will receive.

Payment Services 260

Payment Services Accounting Advertising Shopping 260

Retail TouchPoints

NOVEMBER 7, 2023

“I’m so interested in new technologies and web3 because I’m just a naturally curious person, but my job is steeped in Gen Z, and they live their lives in a digital perspective,” Patrick explained during a fireside chat at Advertising Week NY in October. They morph the physical and the digital world. It’s just part of how I think.”

Advertising 261

Advertising Jewelry Consumer Accessories 261

Retail TouchPoints

JULY 10, 2024

This modest we-were-there experience has been re-created and shared many times over on various social channels. In this way, store design borrows from the tested advertising strategy of positioning a product as an aspect of a desired identity, like Jeep commercials that connect with viewers who see themselves as rugged outdoorsy types.

Point of Sale 258

Point of Sale Location Consumer Customer Experience 258

Retail TouchPoints

JULY 20, 2022

Optimizing the customer experience to serve their customers in a seamless, helpful, easy and direct manner is critical,” noted Kathy Kimple, Retail Executive Director of OSF Digital Strategy in an interview with Retail TouchPoints. Loyalty programs.

Consumer 282

Consumer Customer Experience Inventory Management Shopping 282

365 Retail

FEBRUARY 20, 2025

Instead of discovering a product on a shelf, fans now encounter product samples directly through their social media feeds. In the age of social commerce, influencers are taking on the role of brand ambassadors, and their endorsement of a product often carries more weight than traditional advertising.

Social Commerce 52

Social Commerce Consumer Advertising Accounting 52

Retail TouchPoints

NOVEMBER 18, 2021

“AR and 3D modeling are going to revolutionize ecommerce because they give an interactive, immersive and really sharp user experience,” predicted Matt Maher, Founder of M7 Innovations. Enhance advertising and recommendation relevancy with better targeting and search. Want more proof?

Consumer 261

Consumer Merchant Services Payment Services Advertising 261

Retail TouchPoints

NOVEMBER 11, 2021

Another layer of the marketplace conversation is new media and advertising offerings. Some retailers are leveraging their gold mine of data to turn themselves into marketing vehicles for brands seeking to reach their customers, but navigating a path between merchant and media entity can be tricky.

Merchant Services 341

Merchant Services Payment Services Consumer Beauty and Health 341