Retail TouchPoints

SEPTEMBER 29, 2021

This week, the social media platform introduced a sweeping set of new tools and advertising products — including product links , live shopping and even a full-service commerce solution — all aimed at expanding TikTok’s reach from culture and creation into commerce. billion views and counting. Dynamic Showcase Ads (DSA).

Social Commerce 317

Social Commerce Shopping Advertising Marketing 317

Retail TouchPoints

NOVEMBER 12, 2024

The new tools for users and advertisers also are showcased in Pinterest’s own holiday ad campaign, which features leading creators including Lumberjack Bradley Thor, the 92-year-old Grandma Droniak and comedian Zarna Gar sharing their unexpected holiday wish lists.

Shopping 264

Shopping Shipping Advertising Promotions 264

Retail TouchPoints

NOVEMBER 7, 2024

After all, focusing solely on these high-demand moments often means facing increased advertising costs and saturated channels. If every brand within a category is competing for share of voice during these key marketing events, it can lead to customer fatigue. That’s why establishing a brand presence well in advance is crucial.

Marketing 278

Marketing Promotions Consumer Advertising 278

Retail TouchPoints

NOVEMBER 30, 2021

There are two primary areas of marketing innovation underway: shopping rewards and social commerce. Done right, these programs reach customers intelligently and authentically — within the normal flow of their online shopping — surfacing the right offer (e.g. when the customer is actually shopping a given store).

Social Commerce 262

Social Commerce Marketing Advertising Shopping 262

Retail TouchPoints

NOVEMBER 25, 2024

RTP: Have you invested in paid marketing and advertising to grow the brand, or would you attribute most of the Bogg Bag’s success to organic community building? Vaccarella: Organic social has been key. But we are looking at advertising in a positive light going forward. This is just the beginning!

Wholesale 275

Wholesale Advertising Sporting Goods Marketing 275

Retail TouchPoints

DECEMBER 7, 2021

Direct-to-consumer (DTC) brands have a unique advantage in that they own the entire customer experience — and perhaps most important, all the data that is generated along with it. RECOMMENDED LISTENING: Riding the Social Commerce Wave. Historically, many defined social commerce as any sale influenced by social channels.

Social Commerce 259

Social Commerce Consumer Marketing Advertising 259

Retail TouchPoints

AUGUST 6, 2024

Shein and Temu have launched massive advertising campaigns paired with optimized sales tactics to carve out a new niche and redefine the standards of ecommerce success. ecommerce market with TikTok Shops, delivering the most complete social commerce experience to date. Finally, TikTok has rapidly entered the U.S.

Advertising 278

Advertising Fast Fashion Social Commerce Marketing 278

Retail TouchPoints

OCTOBER 2, 2024

Every interaction between a consumer and a brand is part of the overall retail experience. This could be a billboard or advertisement on the street, the look and feel of a storefront design, or the physical and digital displays within a shop. They even influence how employees engage with customers and deliver value.

Kiosk 278

Kiosk Advertising Consumer Employee Engagement 278

Inside Retail

APRIL 26, 2024

Increasing customer retention rates by as little as 5 per cent can result in 25-95 per cent more profit for your business. You can increase customer retention by creating loyalty programs, improving the customer experience, offering personalised services or promotions, or simply focusing on improving product range or quality.

Customer Retention 277

Customer Retention Fulfillment Social Commerce Supply Chain Management 277

Retail TouchPoints

APRIL 27, 2023

Expanding and Upgrading Tools for Advertisers Meta also unveiled other shopping-based initiatives that it will pursue in the coming year, with the goal of “ensuring our ads tools are as performant as possible through AI-powered automation and new products and tools to help deliver the right ad to the right people at the right time.”

Merchant Services 306

Merchant Services Shopping Checkout Social Commerce 306

Retail TouchPoints

MARCH 13, 2025

The acquisition is the latest step by Wonder to combine takeout, delivery and meal kits into a single app now bolstered by an international production company, content studio and advertising business.

Advertising 147

Advertising Location Planning Social Commerce 147

Retail TouchPoints

OCTOBER 21, 2023

But that’s been one of the goals of the Walmart web3 project The Cultureverse , Justin Breton, Director of Brand Experiences and Strategic Partnerships at Walmart, shared with attendees at Advertising Week New York last week. “We Breton advised other brands considering a metaverse presence to “lean in, test and learn.

Social Commerce 289

Social Commerce Fulfillment Advertising Shopping 289

Retail TouchPoints

SEPTEMBER 20, 2022

Walmart is expanding the reach of its retail media offerings through a series of new partnerships with TikTok , Snap , Roku and livestreaming platforms Firework and TalkShopLive to enable new off-site and video-based advertising capabilities. The experience will be funded by advertisers through Walmart Connect and Roku Advertising.

Advertising 287

Advertising Apparel Promotions Marketing 287

Retail TouchPoints

MARCH 25, 2024

This year, we’ll hear senior-level executives’ perspectives on how customer experiences are evolving as content, community and commerce converge. With an emphasis on customer experience, RICE has three tailored tracks to reflect the distinct interests and needs of its key audience members.

Social Commerce 260

Social Commerce Loss Prevention Customer Experience Customer Retention 260

Retail TouchPoints

AUGUST 9, 2022

Consumers may have a desire to find new brands and unique products from around the globe, but one question may prevent them from clicking “add to cart”: Will this product have the same quality that’s advertised? For example, social commerce is a “big thing” in China, Ahluwalia noted.

Social Commerce 305

Social Commerce Returns Consumer Marketing 305

Retail TouchPoints

JULY 10, 2024

Part of that is diversifying our media mix, so it’s been really beneficial for us to lean into Reddit because it is a newer advertising platform and there’s so much that we can test there.” This not only helps ensure consumers have a personalized ad experience but that they ultimately trust the ads they see. “At

Advertising 278

Advertising Consumer Marketing Accounting 278

Retail TouchPoints

MAY 15, 2024

Using Expedia’s first-party traveler intent and purchase data, the media network can help advertising partners reach consumers via contextual and timely ads. Advertising partners will have access to onsite and offsite advertising capabilities, as well as an in-house creative team to support campaign development across platforms.

Advertising 263

Advertising Planning Shopping Marketing 263

Retail TouchPoints

JUNE 3, 2021

Even if brands and retailers don’t have a physical store, they have an opportunity to create a seamless customer-focused experience that spans across their branded ecommerce sites, marketplaces and even social channels. Visual Media Optimization: How Better Web Performance Can Drive Customer Experience.

Merchant Services 361

Merchant Services Social Commerce Marketing Consumer 361

Retail TouchPoints

APRIL 4, 2023

The power lies in creating a content and advertising ecosystem that helps consumers instantly turn their inspiration into action — something that very few platforms have been able to monetize successfully. As a result, while many advertising platforms have seen their performance shrink, Pinterest’s ad business has grown.

Advertising 299

Advertising Consumer Marketing Shopping 299

Retail TouchPoints

FEBRUARY 7, 2024

When creating an advertisement or a campaign, there is a clear number-one priority a brand needs to focus on: not just getting a consumer’s attention, but holding it. Above all else, retailers must have a solid tech foundation in order to enable a gamified customer experience. more involvement than static content.

Customer Retention 287

Customer Retention Customer Experience Advertising Consumer 287

Retail TouchPoints

JULY 22, 2022

We’re kind of like the MoMA of fashion and home , where we curate the best products and brands and you get to experience them [on ShopStyle], but then we link you directly to the retailer to have that relationship from a purchasing standpoint. I’d say we’re more of a social commerce platform than a marketplace.

Fashion 290

Fashion Social Commerce Shopping Advertising 290

Retail TouchPoints

AUGUST 17, 2022

They are truly digitally omnipresent, using smartphones, social networks, gaming platforms and the metaverse to connect with each other and express their individuality. By the end of 2024, there will be more than two billion people worldwide classified as Generation Alpha, and they’re already acquiring more spending power: nearly 90% of U.S.

Consumer 279

Consumer Customer Experience Apparel Advertising 279

Retail TouchPoints

DECEMBER 21, 2023

Media and Advertising Became More Contextual (and Measurable) Marketing teams are feeling more pressure to perform. Some brands, like Anthropologie , have masterfully blended traditional tactics (like catalogs) and new digital channels to reach new and loyal customers alike. Nicole Silberstein 2. Alicia Esposito 7.

Sporting Goods 306

Sporting Goods Advertising Consumer Apparel 306

Retail TouchPoints

JULY 30, 2020

Heightened competition inspiring hyperlocal, omnichannel advertising. That means both omnichannel retailers and their online-only counterparts will be vying for the same shopper dollar, creating a hyper-competitive advertising landscape.

Merchant Services 316

Merchant Services Advertising Apparel Consumer 316

Retail TouchPoints

JANUARY 24, 2023

.” — Kristi Argyilan, SVP, Retail Media, Albertsons Media Collective “At Nordstrom, we’re excited about the growth of brand advertising and offering new ad platforms and formats such as video to create much richer connections for our customers. Onsite advertising makes up 40% of our investment; 60% is off-site advertising.

Home Furnishings 279

Home Furnishings Advertising Consumer Customer Experience 279

Retail TouchPoints

MAY 28, 2024

Google is no longer the world’s default search platform, and it’s no wonder this fact has raised Google’s competitive hackles, since as go users, so go advertisers. Back when Amazon was the biggest threat, Google tackled the problem by putting its energy into the shopping experience. New AI Overviews results page.

Merchant Services 264

Merchant Services Advertising Consumer Marketing 264

Retail TouchPoints

NOVEMBER 11, 2022

Jhaveri will work closely with Sofia Hernandez, TikTok’s Head of Global Business Marketing, who focuses primarily on business and advertising solutions, according to a company spokesperson. While she most recently comes from the sports world, Jhaveri is no stranger to the social media and tech sectors.

Marketing 263

Marketing Advertising Customer Experience Planning 263

Retail TouchPoints

SEPTEMBER 14, 2023

Pinterest unveiled a suite of new features for its users as well as new advertising formats at its Pinterest Presents event Sept. 13, all designed to make the platform even more interactive, personalized and, most important, shoppable. “We

Merchant Services 264

Merchant Services Advertising Management Shopping 264

Retail TouchPoints

NOVEMBER 3, 2023

People knew about the Anthropologie brand through the physical experience — the stores, the windows, the candles and cashmere,” said Preis. Compounding this challenge was the onset of COVID-19 that quickly followed. Rather than creating one ad for many, now we create many ads for all.”

Advertising 278

Advertising Apparel Marketing Promotions 278

Retail TouchPoints

JUNE 17, 2024

Instacart has made advertisements on YouTube shoppable for CPG companies, leveraging its first-party data about consumers to identify and reach high-intent shoppers and receive closed-loop measurement on their campaigns.

Supermarket 277

Supermarket Advertising Shopping Consumer 277

Retail TouchPoints

AUGUST 30, 2023

This trend is why Henry Rose partnered with Conste l lation to optimize its advertising creative and campaign targeting through the platform, and was ultimately able to generate more than 1.9 million impressions.

Advertising 246

Advertising Promotions Consumer Returns 246

Retail TouchPoints

APRIL 23, 2024

Having spent a whopping $3 billion on online advertising in the U.S. in 2023, China’s Temu is hoping that its online advertising blitz can help it establish a foothold in what is traditionally Amazon’s territory. advertising campaigns, signaling that this trans-Pacific ecommerce battle is only just beginning.

Checkout 263

Checkout Advertising Consumer Marketing 263

Retail TouchPoints

OCTOBER 7, 2022

Social Commerce Meets Affiliate Marketing. The Independent ’s move is yet another sign that ecommerce has officially moved beyond the store website; consumers increasingly expect to be able to make a purchase when and where inspiration strikes , whether that be on social media, while streaming videos or directly in search engines.

Merchant Services 278

Merchant Services Checkout ATS Fulfillment 278

Retail TouchPoints

NOVEMBER 7, 2023

“I’m so interested in new technologies and web3 because I’m just a naturally curious person, but my job is steeped in Gen Z, and they live their lives in a digital perspective,” Patrick explained during a fireside chat at Advertising Week NY in October. They morph the physical and the digital world. It’s just part of how I think.”

Advertising 264

Advertising Jewelry Consumer Accessories 264

Inside Retail

JANUARY 14, 2024

The method by which scammers obtain profits from consumers is as alarming, as they skim and store personal and payment details at multiple steps of the supposed customer experience when people create an account or attempt to pay for the items they believe they will receive.

Payment Services 260

Payment Services Accounting Advertising Shopping 260

Retail TouchPoints

JULY 10, 2024

This modest we-were-there experience has been re-created and shared many times over on various social channels. In this way, store design borrows from the tested advertising strategy of positioning a product as an aspect of a desired identity, like Jeep commercials that connect with viewers who see themselves as rugged outdoorsy types.

Point of Sale 261

Point of Sale Location Consumer Customer Experience 261

Retail TouchPoints

JULY 20, 2022

Optimizing the customer experience to serve their customers in a seamless, helpful, easy and direct manner is critical,” noted Kathy Kimple, Retail Executive Director of OSF Digital Strategy in an interview with Retail TouchPoints. Loyalty programs.

Consumer 288

Consumer Customer Experience Inventory Management Shopping 288