Remove Advertising Remove Customer Experience Remove Retail Marketing
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Sensing, Not Seeing, with Vision AI as Retail’s Crystal Ball for the Future

Retail TouchPoints

This cutting-edge technology is capable of understanding and analyzing its environment, to support retailers by making the most of their resources and ultimately improving the overall experience for shoppers and employees. Likewise, the retail industry is in a unique place to transform with a mindfulness around privacy.

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Enhancing Customers Experience Throughout Their Buying Journey

Small Biz Trends

Key Takeaways Understand the Customer Journey: The customer experience encompasses all interactions throughout the buying journey, influencing perceptions and brand loyalty at each phase: awareness, consideration, and decision. Positive experiences can lead to repeat business, word-of-mouth referrals, and increased revenue.

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Click, Connect, Convert: How Live Events Integrate with Omnichannel Retail Strategies

Retail TouchPoints

With all this in mind, smart retail marketers must strike a balance between utility and customer experience and add sizzle to in-store and online shopping without allowing one channel to shine brighter than the other. Digital channels are alive with opportunities to dazzle consumers.

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Why Master Data Management Should be on Every Retailer’s IT Roadmap for 2025

Retail TouchPoints

From customer transactions to inventory management, retailers need to be able to manage, integrate and govern their data to make informed decisions that drive growth and profitability. Many vendors are now launching retail-specific data management solutions in response to this demand. billion in 2021 to $40.88

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From Omnichannel to Polychannel: How FMCG Shopping is Changing

Retail TouchPoints

Reaching the Polychannel Shopper Despite the market changes and resulting challenges in marketing to the polychannel shopper, there are opportunities available to fast moving consumer goods (FMCG) marketers. One way to reach polychannel shoppers is through retail media networks.

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The Most Interesting Retail Media News from Cannes Lion: Updates from CVS, Pinterest, DoorDash & More

Retail TouchPoints

Cannes Lion wasn’t always on retailers’ radars, but as retail media has steadily grown in sophistication and influence, the glitzy advertiser conference in France is quickly becoming an annual mainstay for retail marketing executives. Here’s a rundown of some of the biggest advertising news from the week.

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MAPIC 2024: Highlights of the 2024 Edition

Retail Focus

Trends in the Commercial Investment Market The retail real estate market was a focal point of this years MAPIC, with a strong emphasis on investors perspectives regarding retail market trends and outlooks. These sessions revealed an optimistic vision of the resilience of retail as an asset class.