365 Retail

JUNE 7, 2023

Amperity , the leading enterprise customer data platform (CDP) for consumer brands, has announced Forever 21 has selected Amperity to ‘maximise the value’ of its omnichannel customer data. With Amperity, Forever 21 will be able to provide more relevant, personalised customer experiences.

Customer Experience 70

Customer Experience Advertising Consumer Marketing 70

365 Retail

JUNE 28, 2022

This creates significant challenges for retailers and brands which are increasingly responding by taking an opti-channel approach to activation and measurement. It means simplifying the customer experience, telling brand stories effectively and evaluating performance more accurately. Prem Patel, Managing Director of Catalina UK.

Retail Marketing 98

Retail Marketing Marketing Advertising Consumer 98

Rain Pros

AUGUST 17, 2023

The marketing tools and advertising strategies you employ make or break your business. Regardless of your retail niche, you need and deserve the best high-tech marketing tools. Aside from price, customers have little else available to differentiate between product options. Enter retail marketing tools.

Retail Marketing 52

Retail Marketing Payment Services Marketing Advertising 52

Retail TouchPoints

DECEMBER 16, 2022

“I’m betting my whole career on retail having to think not just about digital marketing — which they still have to nail, because they’re not there yet — but really focusing on the customer experience,” said Darveau-Garneau in an interview with Retail TouchPoints. “ My biggest issue is my customer experience.

Merchant Services 321

Merchant Services Advertising Customer Experience Shipping 321

Rain Pros

MAY 1, 2023

The marketing tools and advertising strategies you employ make or break your business. Regardless of your retail niche, you need and deserve the best high-tech marketing tools. Aside from price, customers have little else available to differentiate between product options. Enter retail marketing tools.

Retail Marketing 52

Retail Marketing Payment Services Marketing Advertising 52

Retail TouchPoints

OCTOBER 11, 2024

This cutting-edge technology is capable of understanding and analyzing its environment, to support retailers by making the most of their resources and ultimately improving the overall experience for shoppers and employees. Likewise, the retail industry is in a unique place to transform with a mindfulness around privacy.

Advertising 295

Advertising Drop-Shipping Checkout Supermarket 295

Retail TouchPoints

OCTOBER 25, 2024

Reaching the Polychannel Shopper Despite the market changes and resulting challenges in marketing to the polychannel shopper, there are opportunities available to fast moving consumer goods (FMCG) marketers. One way to reach polychannel shoppers is through retail media networks.

Shopping 289

Shopping Supermarket Advertising Consumer 289

Retail TouchPoints

SEPTEMBER 29, 2023

With our Editor’s Perspectives column, you’ll get insights and opinions from the Retail TouchPoints editorial team as they dig into the latest trends in retail, marketing and tech. Indeed, retail is one of the least consolidated industries in the U.S. Even in the marketplace segment, Amazon isn’t a monopoly.

Advertising 289

Advertising Fulfillment Customer Experience Marketing 289

Inside Retail

SEPTEMBER 3, 2024

Retailers are integrating AI with bricks-and-mortar shops and online platforms to give the shopping experience a remarkable transformation, enhancing both customer satisfaction and operational efficiency. Here are the key areas to apply AI in retail. However, there are a few things of which we need to be mindful.

Loss Prevention 245

Loss Prevention Checkout Shrinkage Supply Chain Management 245

Retail TouchPoints

JUNE 5, 2024

The experts agree, predicting that global AI in the retail market will surpass $24 billion by 2028 , growing at 24.4% Yet many retailers haven’t begun leveraging AI to its fullest potential. It’s the ideal tool for helping marketers to ensure a more personalized customer experience.

Customer Experience 289

Customer Experience Fulfillment Marketing Advertising 289

Shopper Motion

DECEMBER 19, 2022

Retail marketing strategies are constantly evolving as retailers strive to meet the needs and preferences of their customers. Leveraging shopper data to improve retail Marketing strategies is one of the most effective ways for retailers to step ahead. Improved customer experience.

Retail Marketing 52

Retail Marketing Marketing Target Market Customer Experience 52

Inside Retail

MAY 13, 2024

Competition in digital marketing is fierce: 81 per cent of retail marketing executives expect it to increase even further this year, and 69 per cent plan to raise their spending accordingly. The report was commissioned by Klaviyo – an intelligent marketing automation platform – in partnership with Inside Retail.

Marketing 287

Marketing Marketing Spend Customer Retention Advertising 287

Retail TouchPoints

JULY 15, 2022

It’s enough to make retailers without an RMN of their own scramble, particularly as companies like Amazon and Walmart report mind-boggling ad revenues — $2.1 billion for the latter, not too shabby for a company with a core business that isn’t advertising. “We’re

Advertising 290

Advertising Marketing Spend Marketing Customer Experience 290

Retail TouchPoints

SEPTEMBER 30, 2022

Marketing is often first on the chopping block during a recession, and with GDP contracting two quarters in a row, retail marketers are working hard to determine how to make each dollar go further. Many organizations will cut marketing spend in a bid to preserve margins. Capitalizing on In-Store Advertising.

Marketing 298

Marketing Promotions Advertising Comparison Shopping 298

Retail TouchPoints

FEBRUARY 5, 2024

Today, a savvy RMN recognizes the immense financial opportunities tied to delivering enhanced messaging, precise targeting and an exceptional customer experience through ad placements across diverse channels in our connected commerce world. Second, a larger increase in the need for personalized advertising.

Accounting 264

Accounting Finance Marketing Consumer 264

Inside Retail

MAY 5, 2022

Shoppers are using a multi-channel approach to satisfy their needs – and this seismic shift, from both a consumer as well as a marketing perspective, has seen a huge increase in competition across every marketing channel in the customer journey. . So, what are the solutions available for retailers under these conditions?

Customer Retention 147

Customer Retention Advertising Marketing Consumer 147

Retail TouchPoints

AUGUST 3, 2023

Retail marketing is undergoing its largest transformation since the dot.com boom. The ongoing decentralization of retail and retail marketing is forcing CMOs to embrace new strategies in the media world to compete, especially amid more ephemeral brand affinity.

Marketing 246

Marketing Consumer Advertising Retail Marketing 246

Retail TouchPoints

SEPTEMBER 20, 2021

This concept fueled a lot of retailers; in fact, 68% stated that they would begin investments towards experiential retail in 2020. Fast forward to today and we are seeing immersive experiences in multiple industries, including advertising, food and beverage, sports and retail shopping.

Advertising 279

Advertising Consumer Shopping Marketing 279

Retail TouchPoints

APRIL 26, 2024

Known widely as one of the first subscription boxes to make a splash in the retail market, BarkBox has become just one piece of a much larger organization. We focus on products that lead to experiences that dog parents and dogs can enjoy together. The company was founded in 2012 with its core product offering, BarkBox.

Wholesale 278

Wholesale Consumer Marketing Advertising 278

Inside Retail

FEBRUARY 19, 2024

The campaign entitled ‘Got You Looking’ created by Dentsu and Love Media is a master brand approach, maybe even a masterclass, in retail marketing featuring bold images and videos. Ben Coulson, chief creative officer at Dentsu Creative, said, “We invoked the first law of advertising with this one, get noticed.

Marketing 130

Marketing Fashion Returns Shopping 130

Retail TouchPoints

JANUARY 21, 2021

The term localization for many retail professionals and marketers is closely linked to advertising localization — serving culturally appropriate advertising to key regional segments. In recent months the global COVID-19 pandemic has had a huge impact in retail. And cross-border ecommerce is booming.

Advertising 299

Advertising Accounting Marketing Finance 299

Retail Bound

APRIL 23, 2024

With the help of data analysis, retailers can understand their target audience better and personalize their products and marketing strategies accordingly. Product startups can leverage data analytics to gain a competitive edge in the retail market. Ready to launch your product startup in the retail industry?

Consumer 52

Consumer Customer Experience Promotions Marketing 52

RETAIL MANAGEMENT SOFTWARE

MAY 24, 2022

The transition to digital marketing has accelerated over the past two years, and the customer experience has improved dramatically. However, strong headwinds threaten continued growth as retail businesses face ongoing disruption from the pandemic, supply chain challenges, and climate change.

Marketing 81

Marketing Payment Services Customer Experience Advertising 81

Small Biz Trends

JULY 8, 2021

We have assembled all the numbers you need, including store operations, shopper behaviors, how retailers market their businesses, and much more. If you own a retail store or are considering shop ideas for a new one, take a look at the stats below. Retail Statistics: The Big Picture. Retail Marketing Statistics.

Specialty Store 138

Specialty Store Specialty Retailers Social Commerce Advertising 138

Retail TouchPoints

JANUARY 28, 2021

The consumer buying behaviors retail marketers all once knew to be true experienced a seismic shift. The question now is: what do these new “pandemic personas” look like, and how can retail marketers cater to their new needs to set benchmarks for a successful 2021?

Consumer 264

Consumer Marketing Retail Marketing Advertising 264

365 Retail

APRIL 4, 2024

Pricer, the leading in-store automation and communication solutions, will showcase new connected stores solutions at the Retail Technology Show , taking place at London’s Olympia on 24 & 25 April, 2024. Our customers need scalable and reliable tools to build their business for the future.

Outdoor 52

Outdoor ATS Visual Merchandising Fashion 52

Retail Bound

OCTOBER 22, 2024

In addition to having a great product, you need to build a strong brand, create a smooth customer experience, and generate enough buzz to get people talking. Once you’ve got all of that sorted, you still need to actually get your product into the hands of customers. Define your target market.

Target Market 52

Target Market Planning Marketing Retail Marketing 52

Retail TouchPoints

MAY 17, 2024

The Editors’ Perspectives column offers insights and opinions from the Retail TouchPoints editorial team as they dig into the latest trends in retail, marketing and tech. This month Retail TouchPoints has been exploring the state of autonomous checkout experiences in our series From Self-Checkout to Just Walk Out.

Checkout 289

Checkout Shopping Kiosk Supermarket 289

Inside Retail

MAY 29, 2023

Interestingly, Walmart’s global advertising business grew by over 30 per cent. Recent reports suggest that Walmart is beating Amazon in India’s fast-growing online retail market, which is expected to be worth $200 billion by 2026. Its first-quarter results , released in mid-May, showed a 7.6 per cent to US$26.8

Merchant Services 130

Merchant Services Payment Services Wholesale Fulfillment 130

Retail Minded

JULY 6, 2024

For online retail, it’s about having a user-friendly website that’s easy to find and navigate. Designing the Store Layout and Managing Inventory The way your store is laid out can significantly affect the customer experience.

Payment Services 52

Payment Services Store Layout Promotions Advertising 52

365 Retail

SEPTEMBER 1, 2024

Enhancing Marketing Strategies with Big Data Big Data is transforming retail marketing strategy. Big Data lets stores build more focused, targeted marketing efforts that appeal to their audience and increase conversion rates by offering thorough understanding of consumer behaviour and preferences.

Target Market 52

Target Market Consumer Advertising Returns 52

DMS Retail

JANUARY 19, 2024

In today’s retail landscape, the integration of chatbots and artificial intelligence (AI) has become a game-changer. Retailers, from small boutiques to large chains, are leveraging these technologies to enhance customer experience and streamline operations. How to Profit from AI in Retail Business 2.

Boutique 40

Boutique Target Market Advertising Consumer 40

Retail Bound

MAY 14, 2024

In addition to having a great product, you need to build a strong brand, create a smooth customer experience, and generate enough buzz to get people talking. Once you’ve got all of that sorted, you still need to actually get your product into the hands of customers. Develop a strong marketing strategy.

Target Market 52

Target Market Planning Marketing Retail Marketing 52

Retail TouchPoints

JULY 2, 2021

– Claire Waugh, VP, LEGO Retail Marketing Group, LEGO Group, from the session: LEGO, Tailored Brands and PepsiCo on the New Connected Economy. “In In the last 25 years, look at the internet, the MP3, Starbucks, any number of things that started to provide consumers with choice and the ability to curate their experience. .

Merchant Services 192

Merchant Services Customer Experience Marketing Consumer 192

Retail Bound

APRIL 11, 2024

Nike also utilized celebrity endorsements and strategically placed advertisements to reach their target audience. Moreover, Apple’s clever marketing strategy of creating hype and anticipation before the launch helped build excitement and demand for the product. Another crucial factor was the design of the shoes.

Fulfillment 52

Fulfillment Advertising Marketing Consumer 52

Inside Retail

OCTOBER 11, 2023

In fact, DTC arose in the 1990s after the commercialization of the internet, when the FDA allowed US pharmaceutical companies to advertise prescription drugs and other legalized pharmaceutical products directly to consumers. But could it still be a beneficial way for some smaller brands to launch into a market?

Dead-Stock 130

Dead-Stock Consumer Kiosk Inventory Management 130

Retail Adventures

JUNE 3, 2024

They are often used by businesses to create buzz around a new product launch, test new markets, build brand awareness, or simply to generate additional revenue during peak seasons. Brand Exposure : Pop-ups can generate excitement and buzz around your brand, attracting new customers and increasing brand awareness.

Shopping 52

Shopping Promotions Target Market Location 52