Retail TouchPoints

MARCH 11, 2025

Looking to increase brand engagement, boost awareness and grow customer loyalty? By offering participants a chance to win a fun prize through this type of consumer promotion, you can create excitement for your brand, attract new customers and keep existing consumers coming back for more. Increase website traffic?

Promotions 246

Promotions Consumer Fulfillment Advertising 246

Retail TouchPoints

NOVEMBER 7, 2024

Mikayla Hopkins: Brands should prioritize strategies that maximize engagement in this limited time frame, focusing on creating buzz and anticipation without overwhelming consumers with early promotions. After all, focusing solely on these high-demand moments often means facing increased advertising costs and saturated channels.

Marketing 278

Marketing Promotions Consumer Advertising 278

Retail TouchPoints

APRIL 18, 2022

WAG first tried to leverage its Good Dog Club loyalty program to address these challenges, but despite the Club’s combination of new product alerts, promotional offers, text campaigns and emails, customer loyalty was still lagging.

Promotions 328

Promotions Advertising Returns Management 328

Inside Retail

JUNE 28, 2021

Let’s look at five ways retailers are building a better customer journey to grow in the new normal: Cohesive customer experiences Artificial intelligence-powered personalisation Revolutionised loyalty programs Real-time omnichannel engagement Unified customer data. Creating cohesive customer experiences.

Customer Experience 221

Customer Experience Customer Retention Payment Services Advertising 221

Retail TouchPoints

NOVEMBER 12, 2024

These include the ability for retailers to showcase promotions like free shipping, sitewide sales and buy one, get one offers , as well as the Deal ad module, whichmakes ads with special offers more visible to users via a carousel format.

Shopping 264

Shopping Shipping Advertising Promotions 264

Inside Retail

FEBRUARY 7, 2023

Privacy and data regulations – such as Apple’s App Tracking Transparency Framework – have severely limited the data that brands and advertisers can collect on users of these channels. As a result, brands won’t be able to spend the budget they want on customer experience, which is bad for consumers overall.”

Advertising 246

Advertising Returns Promotions Checkout 246

Inside Retail

SEPTEMBER 15, 2021

The inclusion of disabled talent in advertising is no longer considered simply a socially responsible thing that can boost a brand’s feel-good factor periodically. Unfortunately it happens even though brands had nothing but the best of intentions by trying to include disability in their advertising. So I would like to help.

Advertising 246

Advertising Target Market Customer Experience Marketing 246

Inside Retail

OCTOBER 25, 2024

First-party data allows customers to be segmented into groups that brands can tailor relevant, timely promotions to – no more emails promoting children’s clothing to bachelors who have only ever bought menswear from you, for example. “If you know who someone is, you’ve got their details; that’s very powerful.”

Promotions 242

Promotions Marketing Customer Experience Advertising 242

Retail TouchPoints

NOVEMBER 10, 2022

“What we’re probably going to see is not necessarily more items sold, but because prices are going up due to inflation, consumers are buying the same amount but ultimately spending more, ” predicted Alex Kazim, VP and General Manager of Global Advertising for eBay in an interview with Retail TouchPoints. “We

Advertising 264

Advertising Shipping Consumer Shopping 264

Retail TouchPoints

MARCH 26, 2024

Retail brands need a compelling rationale to establish fair and just connections with customers through a privacy-centric approach for a successful zero-party data strategy. Elevating First-Party Data Amidst the Decline of Cookies Begin your retail advertising endeavors by embracing first-party data.

Advertising 264

Advertising Apparel Consumer Marketing 264

Retail TouchPoints

DECEMBER 12, 2024

But amidst the traditional marketing blitzes and seasonal promotions, a new force is opening doors to partnerships that wouldnt have been imaginable even a few years ago and quietly reshaping the retail landscape in the process: commerce media.

Promotions 173

Promotions Customer Experience Consumer Accessories 173

Retail TouchPoints

MARCH 28, 2025

Consumers love to find a bargain, and promoting discounts and sales is a central tool in retailers’ arsenal to drive sales and traffic. The first situation arises when retailers advertise a product at a sale price compared to a higher regular” original “compare at” or “strikethrough” price.

Advertising 147

Advertising Promotions Consumer Apparel 147

Retail TouchPoints

JULY 8, 2021

The companies will jointly invest in new customer experiences, events, marketing and on-premise advertising at Westfield shopping centers across the country, with plans to take the partnership global in the coming months. Unibail-Rodamco-Westfield (URW), owner of Westfield shopping centers in the U.S.,

Promotions 264

Promotions Advertising Returns Customer Experience 264

Retail TouchPoints

SEPTEMBER 1, 2022

A recent consumer survey conducted by Wakefield Research for The Desire Company revealed some startling trends: 87% of consumers say it’s likely influencers don’t even use the products they advertise; 82% of consumers who have purchased an item based on an influencer’s recommendation have had some sort of negative experience with the product, the most (..)

Consumer 321

Consumer Promotions Returns Marketing 321

Retail TouchPoints

OCTOBER 2, 2020

. “Ted is an incredible leader who has enhanced our competitiveness and interconnected strategy by blending the art and science of retail, while also driving outstanding results with both our in-store and online customer experience,” said Craig Menear, Chairman and CEO of The Home Depot in a statement.

Promotions 179

Promotions Merchant Services Store Operations Advertising 179

Retail TouchPoints

FEBRUARY 24, 2025

Previously, even though the Desk Configurator represents a highly valuable asset, the team had to stop advertising that page directly to consumers because it took up to 14 seconds to load. Now, the Desk Configurator page loads within three seconds , which gives the brand a high-value, high-impact tool to promote to potential customers.

Consumer 273

Consumer Checkout Advertising Marketing 273

Retail TouchPoints

JULY 19, 2022

This winding-down period gave advertisers a head start in finding the best ways to perpetuate a healthy, ad-supported web and deliver better customer experiences. Additional data on details like itemized pricing fluctuations, promotion trends and store locations can enhance relevant data points to advertisers.

Advertising 288

Advertising Promotions Consumer Customer Experience 288

Retail TouchPoints

NOVEMBER 25, 2024

RTP: Have you invested in paid marketing and advertising to grow the brand, or would you attribute most of the Bogg Bag’s success to organic community building? But we are looking at advertising in a positive light going forward. This is just the beginning! Vaccarella: Organic social has been key.

Wholesale 275

Wholesale Advertising Sporting Goods Marketing 275

Inside Retail

MAY 31, 2023

This seems like a no-brainer, but everyone is time-poor, so those retailers combining superior customer service and a convenient shopping experience will come out on top. Product selection and availability are obviously critical components of the in-store customer experience.

Store Layout 334

Store Layout Promotions Customer Experience Marketing 334

Retail TouchPoints

JULY 17, 2024

Walgreens Advertising Group (WAG) is making good use of one of its most valuable assets: a treasure trove of first-party data from the broader organization. As the official retail media network for the drugstore chain, WAG makes all decisions, and designs its core offerings, based on customer insights.

Advertising 278

Advertising Promotions Consumer Shopping 278

Retail TouchPoints

SEPTEMBER 30, 2022

Capitalizing on In-Store Advertising. Recessions bring a change in consumer behavior, but they don’t mean customers stop going to stores altogether. Using OOH media and location-based targeting strategies allows retailers to maximize the value of customer floor time to increase basket size and drive revenue.

Marketing 298

Marketing Promotions Advertising Comparison Shopping 298

Retail TouchPoints

FEBRUARY 26, 2025

Only one problem: the paper straws actually were less recyclable than the plastic ones had been, meaning McDonalds had to spend time and money on responsive PR and advertising campaigns to re-establish their green credentials, Hayman explained.

Returns 191

Returns Apparel Promotions Advertising 191

Inside Retail

MAY 1, 2025

After spending a few years in various e-commerce roles at Glassons, Airi joined True, New Zealand’s biggest privately owned advertising agency, to broaden her skillset. I feel sad that these days you don’t get to work cross-functionally, and you have to choose what you want your specialty to be quite early on.

Fashion 130

Fashion Customer Experience Advertising Promotions 130

Inside Retail

FEBRUARY 16, 2025

Moreover, customers compliment Supres wide range of payment and flexible shipping options and authority to leave deliveries. However, Osthus said that Humii found an inconsistency as the company advertises free shipping on first orders over $30, its checkout requires spending at least $50.

Payment Services 130

Payment Services Checkout Drop-Shipping Shipping 130

Retail TouchPoints

JANUARY 30, 2024

Gen AI, with its vast potential for enhancing efficiency and personalizing customer experiences, also comes with ethical considerations. This could include scenarios like the use of AI in targeted advertising, ensuring that algorithms don’t reinforce stereotypes or invade customer privacy.

Customer Experience 340

Customer Experience Supply Chain Management Promotions Advertising 340

Retail TouchPoints

AUGUST 6, 2024

Shein and Temu have launched massive advertising campaigns paired with optimized sales tactics to carve out a new niche and redefine the standards of ecommerce success. ecommerce market with TikTok Shops, delivering the most complete social commerce experience to date. billion in advertising during the first year of its U.S.

Advertising 278

Advertising Fast Fashion Social Commerce Marketing 278

Retail TouchPoints

JULY 12, 2024

Digital Shelf Tags Improve Store Efficiency and Sustainability Through a partnership with VusionGroup , Hy-Vee is rolling out digital shelf tags in more than 230 stores to enable real-time updates to product information, pricing and promotions. to further enrich its online media experience.

Advertising 279

Advertising Checkout Promotions Supermarket 279

Retail TouchPoints

JANUARY 12, 2021

While retailers can target and engage with customers online, it’s been a long-time struggle for merchants to convert foot traffic into intelligent data. Compared with traditional advertising displays, AI robots bridge online and offline environments. Post-COVID: Shopping = Buying + Experience.

Shopping 288

Shopping Merchant Services Advertising Customer Experience 288

Retail TouchPoints

APRIL 1, 2025

The main goal they are trying to achieve is tapping into their own wealth of first-party data to deliver targeted advertisements across online and in-store shopping. According to the State of Digital Grocery: In-Store Media Monetization report by Grocery Doppio, retail media networks for U.S. grocers are valued at $8.5

Grocer 147

Grocer Checkout Point of Sale Advertising 147

Wiser

AUGUST 21, 2023

No matter how revolutionary your product or service may be, it’s the promotion strategy that can make or break its journey in the market. The product promotion process can seem daunting, of course. This involves not only making potential customers aware of the product but also persuading them to take action and purchase.

Promotions 146

Promotions Advertising Consumer Marketing 146

Retail TouchPoints

SEPTEMBER 20, 2022

Walmart is expanding the reach of its retail media offerings through a series of new partnerships with TikTok , Snap , Roku and livestreaming platforms Firework and TalkShopLive to enable new off-site and video-based advertising capabilities. The experience will be funded by advertisers through Walmart Connect and Roku Advertising.

Advertising 287

Advertising Apparel Promotions Marketing 287

Retail TouchPoints

MAY 5, 2023

The two companies have been partners since 2018, in a collaboration that spans same-day delivery, curbside pickup, EBT SNAP payments, virtual convenience, alcohol delivery and pickup and now advertising. The new Uber Eats advertising offerings are being powered by Criteo ’s Commerce Media Platform.

Advertising 298

Advertising Grocer Marketing Consumer 298

Hyken

AUGUST 27, 2021

He writes about how customer experience can determine the lifeline of a business. It is the volume of customers that makes the difference to a considerable extent. Hence, customer satisfaction has become a very important factor for the sustainability of a business. Customer experience leads to customer satisfaction .

Customer Experience 135

Customer Experience Technical Support Finance Management 135

Retail TouchPoints

JULY 21, 2022

Nick Daniel, Etsy VP of Product Management, has been promoted to the CPO role formerly held by Patel Goyal, and both Patel Goyal and Daniel will report to Etsy CEO Josh Silverman. I have no doubt Kruti is the right leader for Depop’s next chapter as we focus on nurturing its passionate community and improving the customer experience.

Advertising 312

Advertising Promotions Management Customer Experience 312

Inside Retail

FEBRUARY 16, 2025

Moreover, customers compliment Supres wide range of payment and flexible shipping options and authority to leave deliveries. However, Osthus said that Humii found an inconsistency as the company advertises free shipping on first orders over $30, its checkout requires spending at least $50.

Payment Services 130

Payment Services Checkout Drop-Shipping Shipping 130

Retail TouchPoints

OCTOBER 13, 2023

Brand marketing teams will now be able reach customers via Samsung Connected TVs, Direct Out-of-Home (OOH) advertising and now, in-store displays. Hy-Vee is implementing Samsung Ads to support its retail media strategy.

Advertising 302

Advertising Promotions Management Marketing 302

Retail TouchPoints

DECEMBER 5, 2023

Hy-Vee is prioritizing this growth area through a strategic partnership with Samsung that allows the supermarket chain to bring dynamic ads and content into stores, as well as through a robust network of Samsung Connected TVs and Direct Out-of-Home (OOH) advertising channels. “Hy-Vee, This is another way for us to reach those customers.”

Advertising 264

Advertising Marketing Management Customer Experience 264