Remove Advertising Remove Customer Experience Remove Merchant Services
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Social Commerce Revolution: How Payments Innovation Transformed the Digital Shopping Experience

Retail TouchPoints

They extend to things like livestreams, shoppable content and payment links within Instagram Reels, stories, TikTok videos or Pinterest Pins. Were in the early stages of what you might call the Great Shopping Migration: almost 60% of online customers recently polled confirmed that they were likely to use social media platforms to shop.

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Exclusive: Inside Grubhub’s First Year in Commerce Media and a Peek at What’s in Store

Retail TouchPoints

Grubhub was inspired by the meteoric rise of retail media , which also has propelled the debut of media networks from other delivery and transportation services such as Uber and Lyft as well as companies more ancillary to the retail landscape, such as BNPL solution Klarna , payments provider PayPal and United Airlines.

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Google Rolls Out New Tools to Help Merchants Stand Out on Search

Retail TouchPoints

Just in the time for the holiday shopping season, Google is debuting new features to help merchants capture consumers’ attention in search results, including a small business “tag,” generative AI tools for product imagery and a more detailed business information module in search results. The tools will be available first to U.S.

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Google Debuts New Tools to Help Brands Harness the Power of Generative AI

Retail TouchPoints

Google unveiled a series of new tools for merchants and advertisers at its annual Google Marketing Live event on May 23, 2023. This will of course be equally useful for merchantsadvertising campaigns.) Merchants in the U.S.

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Move Past Hype to Focus on Value with AI Implementations in the POS Space

Retail TouchPoints

AI fuels imagination, leading to a flood of ideas of how to enhance customer experiences, automate tasks and gain an edge in the market. AI can generate data that retailers can use to negotiate the terms when third parties want to display products or advertise in the store.

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Pacvue Co-founder on How to Avoid the ‘Shiny Penny Effect’ with AI and Retail Media

Retail TouchPoints

The whole process of planning, optimizing, activating and measuring all these retail media networks is very cumbersome, so that was another topic how do we make these workflows easier? The more creative I can create and cut up into the different sizes that I need, the more advertising I can do. They’re not tech companies.

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Google’s Former Chief Evangelist Shares the Secret to Ecommerce Profitability

Retail TouchPoints

“I’m betting my whole career on retail having to think not just about digital marketing — which they still have to nail, because they’re not there yet — but really focusing on the customer experience,” said Darveau-Garneau in an interview with Retail TouchPoints. “ My biggest issue is my customer experience.