Remove Advertising Remove Customer Experience Remove Merchant Services
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Social Commerce Revolution: How Payments Innovation Transformed the Digital Shopping Experience

Retail TouchPoints

They extend to things like livestreams, shoppable content and payment links within Instagram Reels, stories, TikTok videos or Pinterest Pins. Were in the early stages of what you might call the Great Shopping Migration: almost 60% of online customers recently polled confirmed that they were likely to use social media platforms to shop.

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Google Rolls Out New Tools to Help Merchants Stand Out on Search

Retail TouchPoints

Just in the time for the holiday shopping season, Google is debuting new features to help merchants capture consumers’ attention in search results, including a small business “tag,” generative AI tools for product imagery and a more detailed business information module in search results. The tools will be available first to U.S.

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Google Debuts New Tools to Help Brands Harness the Power of Generative AI

Retail TouchPoints

Google unveiled a series of new tools for merchants and advertisers at its annual Google Marketing Live event on May 23, 2023. This will of course be equally useful for merchantsadvertising campaigns.) Merchants in the U.S.

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Move Past Hype to Focus on Value with AI Implementations in the POS Space

Retail TouchPoints

AI fuels imagination, leading to a flood of ideas of how to enhance customer experiences, automate tasks and gain an edge in the market. AI can generate data that retailers can use to negotiate the terms when third parties want to display products or advertise in the store.

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Google’s Former Chief Evangelist Shares the Secret to Ecommerce Profitability

Retail TouchPoints

“I’m betting my whole career on retail having to think not just about digital marketing — which they still have to nail, because they’re not there yet — but really focusing on the customer experience,” said Darveau-Garneau in an interview with Retail TouchPoints. “ My biggest issue is my customer experience.

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Reimagining Shopping Malls Post-COVID

Retail TouchPoints

They provide the venue that connects merchants with customers and offer services and experiences that a single retailer cannot. While retailers can target and engage with customers online, it’s been a long-time struggle for merchants to convert foot traffic into intelligent data.

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How Retailers can Reallocate and Optimize Marketing Budgets in an Uncertain Economy

Retail TouchPoints

For example, some retailers are decreasing their affiliate commission payments in Q3 in order to “save” budget for the holiday shopping season; Shifting consumer behavior : Consumer preferences and shopping habits have evolved, requiring retailers to follow suit and shift strategies. Reassessing Pay-Per-Click (PPC) advertising.

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