Remove Advertising Remove Customer Experience Remove Kiosk
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Ahold Delhaize Introduces In-Store Advertising Across its 5 Grocery Banners

Retail TouchPoints

AD Retail Media , the retail media arm of East Coast grocery retail group Ahold Delhaize USA , is enhancing the way shoppers engage with products at the point of purchase through a range of new in-store advertising solutions. Ahold retail banners include Food Lion, Hannaford, Giant Food, The Giant Company and Stop & Shop.

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Transforming Retail Experiences Through Digital Signage

Retail TouchPoints

Every interaction between a consumer and a brand is part of the overall retail experience. This could be a billboard or advertisement on the street, the look and feel of a storefront design, or the physical and digital displays within a shop. They even influence how employees engage with customers and deliver value.

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Move Past Hype to Focus on Value with AI Implementations in the POS Space

Retail TouchPoints

AI fuels imagination, leading to a flood of ideas of how to enhance customer experiences, automate tasks and gain an edge in the market. AI can generate data that retailers can use to negotiate the terms when third parties want to display products or advertise in the store.

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Grocery’s Future: Retail Media Integration Across In-Store and Online Channels 

Retail TouchPoints

The main goal they are trying to achieve is tapping into their own wealth of first-party data to deliver targeted advertisements across online and in-store shopping. These physical kiosks operate by allowing shoppers to scan their loyalty cards or enter their phone numbers to access personalized offers and digital coupons.

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How to build a bricks-and-mortar store that attracts and retains customers

Inside Retail

This seems like a no-brainer, but everyone is time-poor, so those retailers combining superior customer service and a convenient shopping experience will come out on top. Product selection and availability are obviously critical components of the in-store customer experience.

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Put Your CPG Brand Where the Foot Traffic is to Stay Competitive

Retail TouchPoints

This means these marketers need a truly omnichannel, flexible advertising strategy that bridges both online and offline channels as more shoppers start toggling between the two again. Phygital” is the term being used to describe this blending of physical and virtual to provide more immersive, interactive customer experiences.

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Sick of hearing about AI? The key is understanding how to make it work for you

Inside Retail

This enables retailers to make data-driven decisions, improve forecasting accuracy, and enhance customer experiences, while also reducing costs and boosting profits. Targeted advertising: You can use data to target promotions effectively, enhancing campaign ROI. Here are the key areas to apply AI in retail.