Wiser

SEPTEMBER 20, 2022

According to a study done by Salesforce , 84 percent of consumers say that customer experience is just as important as a company’s products and services. In fact, customer experience is one of the biggest factors that retailers have to consider. How can retailers make sure they are meeting these customer needs?

Customer Experience 148

Customer Experience Customer Retention Employee Engagement Consumer 148

Retail TouchPoints

OCTOBER 2, 2024

Every interaction between a consumer and a brand is part of the overall retail experience. This could be a billboard or advertisement on the street, the look and feel of a storefront design, or the physical and digital displays within a shop. They even influence how employees engage with customers and deliver value.

Kiosk 278

Kiosk Advertising Consumer Employee Engagement 278

Hyken

SEPTEMBER 10, 2021

This week we feature an article by Tanya Ahmed, a Digital Marketer of Vantage Circle , a cloud-based employee engagement platform. She writes about what customers expect from companies in 2021 and what they actually get. Here are five ways to turn disconnected customers into loyal customers: .

Customer Experience 88

Customer Experience Employee Engagement Advertising Consumer 88

Retail TouchPoints

DECEMBER 20, 2023

Over three -plus years, I have had the honor of speaking with industry pros who have rich backgrounds in tech, marketing and advertising, operations, finance and so much more. The retailer has built, tested and optimized mobile-based technology to help associates feel equipped, informed and connected to serve customers across all channels.

Advertising 264

Advertising Store Operations Merchant Services Wholesale 264

Wiser

JULY 11, 2022

This can be done in many ways, including both paid and organically generated marketing advertisements. On top of this, a lot of time and effort goes into replacing employees. One side effect of this is decreased employee engagement, which can result in a lack of employee knowledge of company policies.

Employee Engagement 146

Employee Engagement Advertising Marketing Promotions 146

Retail TouchPoints

AUGUST 15, 2022

In some cases, they’re even returning to the channels of yester-year to shake things up. In fact, the use of traditional media — such as TV, radio, direct mail and outdoor advertising — as a customer acquisition tool rose from 29% in 2021 to 51% in 2022, second only to email outreach (68%). Invest in Your People .

Drop-Shipping 243

Drop-Shipping Shipping Outdoor Customer Retention 243

Indigo 9 Digital

MARCH 11, 2022

By Tricia McKinnon For as much as we hear the words “the customer experience” the experience we have with many retailers often feels less than ideal. In defence of the retail industry delighting customers is not an easy thing to do. Nordstrom is making a bet that services are key to a great customer experience.

Customer Experience 52

Customer Experience Loss Prevention Employee Engagement Wholesale 52