Retail TouchPoints
FEBRUARY 12, 2025
Many brands and retailers are capitalizing on the rise of ad-supported streaming by testing and investing more strategically in connected TV (CTV) advertising. In fact, research conducted by Retail TouchPoints and MNTN reveals that 59% of brands spend between 11% and 50% of their marketing and advertising budgets on CTV.
Retail TouchPoints
MARCH 13, 2025
AD Retail Media , the retail media arm of East Coast grocery retail group Ahold Delhaize USA , is enhancing the way shoppers engage with products at the point of purchase through a range of new in-store advertising solutions. Ahold retail banners include Food Lion, Hannaford, Giant Food, The Giant Company and Stop & Shop.
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Retail TouchPoints
JANUARY 31, 2025
At their very core, brick-and-mortar stores are meant to be the physical manifestation of a brand a distillation of its promise and the experience it aims to create for shoppers and associates alike. Krans is even thinking about how Macys can go beyond digital tech to create contextual and engaging advertising moments.
Retail TouchPoints
FEBRUARY 7, 2025
Grocery TV will integrate these Giant Eagle screens into its advertising platform, enabling the RMN to manage and execute brand campaigns across its stores. Additionally, the Grocery TV media partnerships team will drive incremental advertiser engagement by including Giant Eagle in its network of nearly 6,000 grocery stores.
Retail TouchPoints
AUGUST 1, 2022
Augmented reality, like the filters and lenses found on Instagram and Snapchat, transform the passive experience of being served a piece of content into an immersive one. From a marketer’s perspective, this gives you the opportunity to blur the lines between native content and branded advertisements. What does that mean?
Retail TouchPoints
OCTOBER 15, 2024
The collapse of the traditional marketing funnel was a central theme of this year’s Advertising Week New York (AWNY), which brought thousands of executives from across the industry landscape to New York City for four days of sessions exploring the convergence of marketing, advertising, media and culture.
Retail TouchPoints
DECEMBER 15, 2021
Throughout my career as a customer experience (CX) practitioner, I’ve seen brands make the same mistake time and again by believing that metrics alone improve customer experiences and loyalty. Too many organizations are content with merely managing their experiences and setting better metrics as their only North Star.
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