Retail TouchPoints

APRIL 9, 2024

Advertisers already have a healthy appetite for games advertising: IAB’s latest study on games advertising found that 40% of advertisers plan to boost spending in this area over the coming year, making it the third-most popular channel for increased investment, after social media ( 47% ) and digital video ( 40% ).

Advertising 274

Advertising Consumer Fashion Customer Experience 274

Retail TouchPoints

MARCH 5, 2025

However, her responsibilities quickly expanded beyond marketing and customer experience, including driving the brands loyalty initiatives, into technology innovation and finance. Cook has been with Davids Bridal for more than five years, starting as EVP and Chief Marketing Officer.

Finance 209

Finance Advertising Customer Experience Marketing 209

Retail TouchPoints

OCTOBER 29, 2024

However, the rising cost of customer acquisition via digital advertising – up 50% over the past two years – is forcing brands to explore new strategies. A recent study found that over 60% of ecommerce brands were not investing in Google Ads, a sign that the digital advertising landscape is changing. In the U.S.,

Advertising 284

Advertising Consumer Accounting Marketing 284

Retail TouchPoints

MARCH 26, 2024

Retail brands need a compelling rationale to establish fair and just connections with customers through a privacy-centric approach for a successful zero-party data strategy. Elevating First-Party Data Amidst the Decline of Cookies Begin your retail advertising endeavors by embracing first-party data.

Advertising 261

Advertising Apparel Consumer Marketing 261

Retail TouchPoints

DECEMBER 25, 2023

Understanding the products shoppers tend to buy in a single basket can lead to co-merchandising opportunities that not only drive incremental sales, but also increase convenience for customers by reminding them of complimentary items they may otherwise forget to buy. Most retailers can name their top selling items.

Customer Experience 277

Customer Experience Dead-Stock Store Layout Point of Sale 277

Retail TouchPoints

OCTOBER 11, 2024

This cutting-edge technology is capable of understanding and analyzing its environment, to support retailers by making the most of their resources and ultimately improving the overall experience for shoppers and employees. Likewise, the retail industry is in a unique place to transform with a mindfulness around privacy.

Advertising 289

Advertising Drop-Shipping Checkout Supermarket 289

Inside Retail

FEBRUARY 7, 2023

Privacy and data regulations – such as Apple’s App Tracking Transparency Framework – have severely limited the data that brands and advertisers can collect on users of these channels. As a result, brands won’t be able to spend the budget they want on customer experience, which is bad for consumers overall.”

Advertising 246

Advertising Returns Promotions Checkout 246

Retail TouchPoints

NOVEMBER 3, 2022

The revamped stores will feature a new layout designed to support one-on-one customer experiences. At the new locations customers can walk in or make an appointment, and use the services of an expertly trained stylist and in-house alterations artisan. West Chester Township, Ohio, Lexington, Ky. and Cool Springs, Tenn.

Customer Experience 269

Customer Experience Clienteling Boutique Accessories 269

Inside Retail

JUNE 29, 2023

Many brands are getting so caught up with trends like AI or the latest social media platform, they’re overlooking the importance of the customer experience, contends an expert in experiential retail. He quotes Amazon founder Jeff Bezos who describes Amazon not as a retail company but as a customer experience company. “I

Customer Experience 246

Customer Experience Returns Checkout Advertising 246

Retail TouchPoints

NOVEMBER 10, 2022

“What we’re probably going to see is not necessarily more items sold, but because prices are going up due to inflation, consumers are buying the same amount but ultimately spending more, ” predicted Alex Kazim, VP and General Manager of Global Advertising for eBay in an interview with Retail TouchPoints. “We

Advertising 261

Advertising Shipping Consumer Shopping 261

Retail TouchPoints

JANUARY 10, 2025

And it’s first party; [advertisers arent] rebuying this audience from a Meta, they’re coming directly to us. Advertisers also will have more immersive opportunities through the Love Stories integration, including branded videos , product placements , video end cards , podcast ad spots and integration into email content.

Advertising 282

Advertising Planning Consumer Jewelry 282

Retail TouchPoints

NOVEMBER 27, 2024

With all this in mind, smart retail marketers must strike a balance between utility and customer experience and add sizzle to in-store and online shopping without allowing one channel to shine brighter than the other. Cutting-edge content, influencer campaigns and even online advertising are popular ways to catch the eye.

Consumer 273

Consumer Marketing Promotions Customer Experience 273

Inside Retail

DECEMBER 9, 2024

It begins with their clear and easy-to-understand returns policy, ensuring customers know exactly what to expect, said Osthus. Their approach sets the standard for returns and highlights their commitment to a seamless customer experience. days, on par with other department stores.

Returns 278

Returns ATS Drop-Shipping Department Stores 278

Retail TouchPoints

FEBRUARY 14, 2025

Advertising and Data Access As brands expand their reach on different marketplaces, they will get access to different data and insights, including (but not limited to) sales trends, customer behavior and keyword performance; 33% of brands noted this being a major benefit of selling through marketplaces. According to Emarketer , U.S.

Fulfillment 210

Fulfillment Shipping Advertising Management 210

Retail TouchPoints

JUNE 22, 2022

You can do everything right in your advertising plan — target the right users, deep-link to the ideal product pages and create great ads — and still see users clicking on your ads only to quickly leave your site. Improving Your UX to Boost Advertising ROI.

Advertising 274

Advertising Returns Planning Consumer 274

Retail TouchPoints

DECEMBER 5, 2024

Brian Schwalb, Attorney General for the District of Columbia, has filed a lawsuit accusing Amazon of failing to provide its advertised fastest delivery service to two D.C. zip codes while continuing to charge full price for its Amazon Prime service to the approximately 48,000 Prime members living there.

Checkout 268

Checkout Advertising Consumer Shopping 268

Retail TouchPoints

NOVEMBER 6, 2024

This collaboration empowers local grocers to enhance their in-store advertising with real-time promotions and elevate engagement with customers and CPG partners. We look forward to giving more stores the opportunity to differentiate themselves in their market with stunning visuals.”

Location 274

Location Grocer Promotions Supermarket 274

Retail TouchPoints

NOVEMBER 12, 2024

The new tools for users and advertisers also are showcased in Pinterest’s own holiday ad campaign, which features leading creators including Lumberjack Bradley Thor, the 92-year-old Grandma Droniak and comedian Zarna Gar sharing their unexpected holiday wish lists.

Shopping 261

Shopping Advertising Shipping Promotions 261

Retail TouchPoints

NOVEMBER 7, 2024

After all, focusing solely on these high-demand moments often means facing increased advertising costs and saturated channels. If every brand within a category is competing for share of voice during these key marketing events, it can lead to customer fatigue. That’s why establishing a brand presence well in advance is crucial.

Marketing 274

Marketing Promotions Consumer Advertising 274

Inside Retail

OCTOBER 25, 2024

Wunderkind’s Autonomous Marketing Platform integrates seamlessly into a brand’s existing email service provider to boost performance across email, text and advertising channels. But I think many retailers are now thinking about how you can be more relevant from a user or customer experience perspective.

Promotions 242

Promotions Marketing Customer Experience Advertising 242

Retail TouchPoints

JUNE 6, 2024

Where retailers carved out a unique ability to deliver closed-loop media measurement, large-scale businesses in verticals such as travel, sports, entertainment and delivery services can offer advertisers rich first-party data and exclusive behavioral insights into loyal, passionate and targeted audiences.

Advertising 271

Advertising Customer Experience Consumer Marketing 271

Retail TouchPoints

DECEMBER 16, 2022

“I’m betting my whole career on retail having to think not just about digital marketing — which they still have to nail, because they’re not there yet — but really focusing on the customer experience,” said Darveau-Garneau in an interview with Retail TouchPoints. “ My biggest issue is my customer experience.

Merchant Services 317

Merchant Services Advertising Customer Experience Shipping 317

Retail TouchPoints

SEPTEMBER 26, 2023

Hy-Vee is the latest supermarket chain to get into the retail media game with Hy-Vee RedMedia , which is designed to be a full-scale retail media network that enables brands to connect with the retailer’s customer base across multiple platforms.

Advertising 260

Advertising Supermarket Returns Customer Experience 260

Retail TouchPoints

MARCH 14, 2024

In this way, retailers will act more like media houses and thus engender the trust of CPG advertisers. However, reading around the subject can lull some retailers into the view that they need to do no more than create an internal agency and then leave all the work to third-party advertisers.

Advertising 306

Advertising Consumer Marketing Management 306

Retail TouchPoints

DECEMBER 2, 2024

In fact, she said she didn’t spend a dime on advertising until she started working on her line with Kmart in 1997. But Kmart spent $20 million advertising the collection in the first year alone, and Stewart said she was stunned to realize that “every single dollar was totally worth it, because we reached $1.6

Advertising 157

Advertising Consumer Marketing ATS 157

Retail TouchPoints

JANUARY 2, 2025

Retailers including Walmart are stretching the boundaries of retail media by providing access to non-endemic advertisers and additional in-store opportunities.

Payment Services 273

Payment Services Checkout Wholesale Consumer 273

Retail TouchPoints

FEBRUARY 24, 2025

Previously, even though the Desk Configurator represents a highly valuable asset, the team had to stop advertising that page directly to consumers because it took up to 14 seconds to load.

Checkout 268

Checkout Consumer Advertising Marketing 268

Retail TouchPoints

SEPTEMBER 27, 2024

Although Amazon has requested rights to sell Aerie merchandise, AEO has intentionally declined so Aerie can foster its own brand identity and customer experience,” the complaint states. The fitness brand created a “Dupe Swap” at its store in Los Angeles, turning a possible negative brand moment into an exciting customer experience.

Advertising 284

Advertising Customer Experience Finance Apparel 284

Retail TouchPoints

MARCH 11, 2025

There are many different ways you can advertise your promotion. Once you have your goals, promotion type and prizing strategy all figured out, its time to promote your exciting sweepstakes! After all, you need to get the word out so people know to participate.

Promotions 241

Promotions Consumer Fulfillment Advertising 241

Retail TouchPoints

MARCH 13, 2025

The acquisition is the latest step by Wonder to combine takeout, delivery and meal kits into a single app now bolstered by an international production company, content studio and advertising business.

Advertising 144

Advertising Location Planning Social Commerce 144

Inside Retail

FEBRUARY 16, 2025

Moreover, customers compliment Supres wide range of payment and flexible shipping options and authority to leave deliveries. However, Osthus said that Humii found an inconsistency as the company advertises free shipping on first orders over $30, its checkout requires spending at least $50.

Payment Services 130

Payment Services Checkout Drop-Shipping Shipping 130

Retail TouchPoints

MARCH 12, 2024

Now, SPO sellers can boost their visibility and sales with personalized, curated advertisements to the millions of online shoppers that visit the SPO marketplace each year. Mirakl Ads is designed to offer a seamless advertising solution to both operators and sellers using the Mirakl marketplace platform.

Shopping 273

Shopping Advertising Returns Fashion 273

Retail TouchPoints

DECEMBER 12, 2024

Commerce media, which leverages retailers’ first-party data and digital platforms to deliver targeted advertising, is creating exciting new opportunities for brands to connect with shoppers and amplify growth.

Promotions 167

Promotions Customer Experience Consumer Accessories 167

Tokinomo

AUGUST 29, 2023

Campaign corner Hot dog straw. Yes, it is important to focus on sustainability in retail that is why the plastic straw has been replaced by paper straws. But what about a hot dog straw ? Apparently, Oscar Mayer wants to launch a hot dog straw, perfect for sipping your cold beer at the game.

Advertising 245

Advertising ATS Customer Experience Marketing 245

Retail TouchPoints

NOVEMBER 14, 2024

As we enhance our customer experience with selection, speed and variety, we’re excited to soon offer a curated selection of Grubhub’s restaurant partners directly in the Wonder app , alongside our owned and operated restaurants and meal kits.

Advertising 144

Advertising Location Customer Experience Planning 144

Retail TouchPoints

JULY 11, 2024

The use of LLMs (large language models) to enable the optimization and maximization of ROAS for programmatic advertising predates generative AI by many years. The use of LLMs for bidding in programmatic advertising is perhaps the key sticking point that could have broader industrywide ramifications over time.

Advertising 279

Advertising Marketing Accounting Customer Experience 279

Retail TouchPoints

JANUARY 15, 2025

The Solve-a-Challenge Marketing Approach is Broken Historically, marketing and advertising executives have followed a similar formula: tell people about a challenge they may or may not know they have, and show how your solution (or product) can fix it. That’s how I found Christiane.

Marketing 274

Marketing Consumer Advertising Accounting 274