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Why retailers must rethink their Meta and Google ad strategies in 2025

Inside Retail

The digitalisation of media has seen advertising budgets diverted towards social media campaigns and search engine marketing in Australia, 70 per cent of digital advertising spend goes to Meta and Google. However, the increased use of artificial intelligence (AI) in advertising could have a negative effect.

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Sensing, Not Seeing, with Vision AI as Retail’s Crystal Ball for the Future

Retail TouchPoints

This has never been more apparent than now, as consumers look to elevate their in-store shopping experiences and expect the same versatility and ease that they have obtained with modern omnichannel retail. Vision AI is becoming more central to creating that retail experience consumers desire.

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2021: The Year of Social Advertising

Retail TouchPoints

With the growth of buy online, pick up in-store and expedited shipping options, consumers experienced firsthand the ease of digital shopping versus going to the store to make a purchase. Entering 2021, retailers are still looking to beef up their ecommerce strategy to get this trend to stick. In fact, Smartly.io

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How Rising Prices Shape Consumer Behavior

Retail Focus

Inflation has an impact on nearly every aspect of the economy, including raw material costs, wages, transportation, and, ultimately, the prices consumers pay for goods and services. Rising costs and shifts in consumer behaviors have a significant impact on the retail industry. Value replaces aspiration across advertising.

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Click, Connect, Convert: How Live Events Integrate with Omnichannel Retail Strategies

Retail TouchPoints

But consumers are demanding in other ways, too. According to a study by UC Today , 90% of consumers expect to have an omnichannel retail experience when we shop. Digital channels are alive with opportunities to dazzle consumers. Here are three key reasons they work so well: 1.

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Future Forward: Zero-Party Data and the Evolution of Retail Advertising

Retail TouchPoints

Leading the charge in innovative, consent-driven strategies is the adoption of zero-party data , or data that consumers proactively share with a brand. This privacy-friendly approach empowers retail brands to create hyper-personalized targeting tactics, fostering genuine connections while respecting user privacy.

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5 New Ways Retail Marketers Can Utilize Location Data This Year

Retail TouchPoints

Here are five novel use cases (with real world examples) for retail marketers looking to maximize offline intelligence in 2020: 1. Knowing how audiences engage with various media channels is crucial for building a more cohesive and intelligent marketing mix, but it’s no easy task. Uncovering each channel’s conversion window.

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