Retail TouchPoints

JANUARY 28, 2021

The consumer buying behaviors retail marketers all once knew to be true experienced a seismic shift. The question now is: what do these new “pandemic personas” look like, and how can retail marketers cater to their new needs to set benchmarks for a successful 2021? Socially-Conscious Sally.

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Consumer Marketing Retail Marketing Shopping 248

Retail TouchPoints

JULY 24, 2023

According to The Small Business Blog , emails are an effective marketing channel because most U.S. consumers have at least one email account, with the average addresses per person totaling 2.5. Yet despite the proliferation of this channel, the average consumer receives an average of 121 emails with at least 56.6%

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Marketing Retail Marketing Advertising Promotions 211

Retail TouchPoints

OCTOBER 10, 2022

Retail and etail spend massively on measurable digital advertising. of retail sales happen during Q4. Additionally, retailers typically devote 25% of their annual budgets to media during the four-day shopping period from Black Friday to Cyber Monday, according to a survey by performance advertising software Nanigans.

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Marketing Advertising Retail Marketing Consumer 255

Retail TouchPoints

OCTOBER 11, 2024

This has never been more apparent than now, as consumers look to elevate their in-store shopping experiences and expect the same versatility and ease that they have obtained with modern omnichannel retail. Vision AI is becoming more central to creating that retail experience consumers desire.

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Retail TouchPoints

OCTOBER 25, 2024

As The Wall Street Journal noted, consumers are making 8% more trips to different retailers as inflation impacts household budgets. The Journal also reported that consumers are traveling to cheaper zip codes to shop and are joining loyalty programs to take advantage of promotions in greater numbers, according to retail analysts.

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Shopping Supermarket Advertising Consumer 242

Retail TouchPoints

APRIL 18, 2024

Alliance Retail Group (ARG) — a nonprofit self-negotiating ad group that helps independent grocers band together to remain competitive — has launched a retail media network (RMN) that will be powered by Swiftly. We are leveraging our consumers and our collective $16.5 billion in retail sales.

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Grocer Advertising Promotions Point of Sale 225

Inside Retail

APRIL 22, 2021

Now more than ever, it’s critical to understand the latest consumer expectations — and be ready to adapt. Direct-to-consumer selling. Around the world, direct-to-consumer (D2C) brands are becoming mainstream — and they’re causing a major shift in where, when and how shopping is done. Fulfilment of the future.

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Fulfillment Beauty and Health Advertising Accounting 299

Retail TouchPoints

OCTOBER 2, 2024

Every interaction between a consumer and a brand is part of the overall retail experience. This could be a billboard or advertisement on the street, the look and feel of a storefront design, or the physical and digital displays within a shop. Here are a few trends impacting retail experiences. Signage is everywhere.

Kiosk 238

Kiosk Advertising Consumer Employee Engagement 238

Retail TouchPoints

SEPTEMBER 20, 2021

The retail industry experienced a complete 360-degree transition since the onset of the pandemic. How can retailers distill that information and pivot their strategies in the months ahead to ensure that they’re no longer just keeping up with consumers, but anticipating and building the shopping experience they crave?

Advertising 263

Advertising Consumer Shopping Marketing 263

Tokinomo

OCTOBER 10, 2023

The role of advertising and marketing has undergone a big transformation in retail. Traditional methods of reaching consumers have given way to innovative strategies that capitalize on the convergence of physical and digital retail environments.

Advertising 264

Advertising Marketing Consumer ATS 264

Retail Focus

FEBRUARY 15, 2024

Key Strategies for Retailers Digital and Social Media Marketing In the digital age, a robust online presence is non-negotiable. Retailers should leverage these platforms for targeted advertising, engaging content, and interactive campaigns that encourage sharing and participation.

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Retail TouchPoints

DECEMBER 29, 2021

Quartile , which provides advertising optimization services to ecommerce marketplace sellers, has purchased performance marketing solution provider Sidecar. Quartile expects that the acquisition will double its amount of advertising spend under management to $2 billion in 2021. Financial terms of the deal were not disclosed.

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Advertising Accounting Marketing Retail Marketing 217

Retail TouchPoints

APRIL 2, 2024

For consumers, a lot. For marketers and advertisers, especially those who work for retail brands, TV guarantees brand awareness. For TV advertising, awareness is table stakes. One of the things advertisers love about CTV is that it solves many of the challenges retail brands face with linear TV campaigns.

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Advertising Marketing Returns Retail Marketing 200

Retail TouchPoints

SEPTEMBER 30, 2022

Marketing is often first on the chopping block during a recession, and with GDP contracting two quarters in a row, retail marketers are working hard to determine how to make each dollar go further. Many organizations will cut marketing spend in a bid to preserve margins. Capitalizing on In-Store Advertising.

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Marketing Promotions Advertising Comparison Shopping 255

Tokinomo

FEBRUARY 14, 2023

In preparation for this year's Super Bowl LVII, Heinz Ketchup is highlighting the confusion caused by the use of Roman numerals in the advertising of big games. The food company is pointing out that "LVII represents 57" and encouraging consumers to cast their vote against the use of Roman numerals for a chance to win a rare ketchup bottle.

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Grocer Advertising Consumer Retail Marketing 246

Inside Retail

OCTOBER 13, 2021

Retailers are sitting on a golden opportunity to create revenue streams from assets they may not even appreciate they own, let alone recognise their true value. Retailers have an unprecedented opportunity to monetise their own assets. The timing to move to digital retail media has never been better, says Townsend.

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Marketing Advertising Point of Sale Returns 277

Retail TouchPoints

NOVEMBER 27, 2024

But consumers are demanding in other ways, too. According to a study by UC Today , 90% of consumers expect to have an omnichannel retail experience when we shop. Digital channels are alive with opportunities to dazzle consumers. Here are three key reasons they work so well: 1.

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Consumer Marketing Promotions Customer Experience 229

Retail TouchPoints

AUGUST 1, 2022

From a marketer’s perspective, this gives you the opportunity to blur the lines between native content and branded advertisements. These experiences are the newest flavor of social commerce that is redefining the retail shopping experience — both online and in-person. Face Effects: Digital Fitting Rooms. What does that mean?

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Customer Experience Social Commerce Advertising Shopping 302

Inside Retail

MAY 3, 2021

] While live-streaming platforms may once have been reserved for gamers and their fans, luxury fashion brands are increasingly turning to this unique method of connecting with consumers. He believes retail marketers have overlooked gaming due to its digital nature and confusion about how a digital property can drive people into stores.

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Beauty and Health Fashion Advertising Outdoor 246

Retail TouchPoints

AUGUST 3, 2023

Retail marketing is undergoing its largest transformation since the dot.com boom. The ongoing decentralization of retail and retail marketing is forcing CMOs to embrace new strategies in the media world to compete, especially amid more ephemeral brand affinity. Micro-segmenting. We need more scale.

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Marketing Consumer Advertising Retail Marketing 233

Retail TouchPoints

AUGUST 6, 2024

Shein and Temu have launched massive advertising campaigns paired with optimized sales tactics to carve out a new niche and redefine the standards of ecommerce success. ecommerce market with TikTok Shops, delivering the most complete social commerce experience to date. billion in advertising during the first year of its U.S.

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Advertising Fast Fashion Social Commerce Marketing 239

365 Retail

JUNE 28, 2022

Consumer touchpoints are growing exponentially, making media activation more complicated as shoppers flutter across thousands of channels and apps, making the possible combinations infinite. With the growth of Retail Media networks, this is becoming more and more accessible for brands. www.catalinamarketing.co.uk .

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Retail Marketing Marketing Advertising Consumer 98

Retail TouchPoints

JULY 15, 2022

It’s enough to make retailers without an RMN of their own scramble, particularly as companies like Amazon and Walmart report mind-boggling ad revenues — $2.1 billion for the latter, not too shabby for a company with a core business that isn’t advertising. “We’re

Advertising 256

Advertising Marketing Spend Marketing Customer Experience 256

Inside Retail

JUNE 28, 2021

Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs. To do so, marketers are leveraging more data, technologies, and channels to create this type of relevant and customised customer journey. And consumers can feel it.

Customer Experience 221

Customer Experience Customer Retention Payment Services Advertising 221

Retail TouchPoints

NOVEMBER 17, 2021

marketers report being very reliant on third-party cookies in digital advertising, the reality is here: cookies are going away. However, even amidst significant disruptions like data deprecation, advertising continues to perform well in today’s world, specifically in the luxury retail sector. While 80% of U.S.

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Advertising Marketing Consumer Returns 224

Retail TouchPoints

FEBRUARY 5, 2024

And it makes sense, as retail media networks are fundamentally built to enhance the consumer experience, provide deeper insights and consequently drive improved sales. Second, a larger increase in the need for personalized advertising. It’s like offering everyone the perfect glass slipper instead of one-size-fits-all.

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Accounting Finance Marketing Consumer 247

Retail TouchPoints

SEPTEMBER 29, 2023

With our Editor’s Perspectives column, you’ll get insights and opinions from the Retail TouchPoints editorial team as they dig into the latest trends in retail, marketing and tech. Indeed, retail is one of the least consolidated industries in the U.S. Amazon: Not a Monopoly but Acting Monopolistic?

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Advertising Fulfillment Customer Experience Marketing 252

Retail TouchPoints

APRIL 26, 2024

Known widely as one of the first subscription boxes to make a splash in the retail market, BarkBox has become just one piece of a much larger organization. Suzanne McDonnell: From the beginning, Bark’s founders knew that our consumers love their dogs passionately as their family, children and soulmates.

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Wholesale Consumer Marketing Advertising 236

Retail TouchPoints

DECEMBER 16, 2022

He watched businesses of all types pour millions into drawing in customers yet still fail to make a profit, and that was when he realized that marketing strategies weren’t the real problem. The problem, according to Darveau-Garneau, is the experience once consumers arrive at a company’s website. It’s an emergency.

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Merchant Services Advertising Customer Experience Shipping 279

Retail TouchPoints

NOVEMBER 22, 2023

In today’s rapidly evolving retail landscape, generative AI is the latest technology transforming the way retailers reach and engage shoppers. Consumers expect to see the real products and packaging. Especially with the advent of generative AI, consumers still equate real people with trust.

Marketing 240

Marketing Consumer Advertising Retail Marketing 240

Retail TouchPoints

NOVEMBER 21, 2023

1 For retailers eager to know the best channel to reach and engage shoppers throughout the season, the answer is TV streaming — where brands can take advantage of the biggest TV consumption time of the year. In many ways, the same trends we see in consumers’ Q4 shopping behaviors mirror their TV viewership. billion online!

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Shopping Consumer Specialty Retailers Department Stores 234

Retail TouchPoints

JUNE 5, 2024

The experts agree, predicting that global AI in the retail market will surpass $24 billion by 2028 , growing at 24.4% Yet many retailers haven’t begun leveraging AI to its fullest potential. Tools like visual search enable consumers to use images for searching. The end result?

Customer Experience 245

Customer Experience Fulfillment Marketing Advertising 245

Inside Retail

JANUARY 16, 2025

Despite modestly positive expectations for 2024, the luxury retail market did not pan out as merchants had hoped. According to a 2024 report released by global management consulting firm Bain & Company, this market dropped two per cent from an all-time high of US$387 billion to US$381 billion.

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Merchant Services Fashion Jewelry Social Commerce 130

Retail TouchPoints

JANUARY 21, 2021

The term localization for many retail professionals and marketers is closely linked to advertising localization — serving culturally appropriate advertising to key regional segments. In recent months the global COVID-19 pandemic has had a huge impact in retail. And cross-border ecommerce is booming.

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Advertising Accounting Marketing Finance 285

Inside Retail

MAY 19, 2024

China is the brand’s top market, followed by Australia, Hong Kong and then Japan. It sells both direct-to-consumer through a mix of online and stand-alone stores and via retail partners, including department stores and pharmacies. Réthoré attributes Asian consumers’ affinity for Jurlique to its core range of rose-based products.

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Customer Retention Department Stores Consumer Marketing 264

Retail TouchPoints

JANUARY 28, 2022

Defined as data customers are willing to give to brands/retailers in return for discounts via a loyalty/rewards program or email, zero-party data is an oft-overlooked form of data collection thanks to its simplicity, but is now having a moment that will likely turn it into a permanent fixture in retail marketer’s toolkit.

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Kiosk Outdoor Checkout Marketing 238

Retail TouchPoints

OCTOBER 14, 2022

Lowe’s has teamed up with Yahoo to power off-site media experiences for brands advertising through the Lowe’s One Roof Media Network. Bathroom brand Delta , GE Appliances , GE Lighting and Electrolux are among the first brands to benefit from the new partnership.

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Advertising Promotions Retail Marketing Marketing 190